Bill Sluben’s Post

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CMO / COO / Analyst / UCONN MBA

While we wait for the AUG '24 sales data... Here is a snapshot of the top 20 REC markets in New Mexico. The upper right is the most opportunistic position for an operator to open a retail storefront or introduce new products: significant shopper traffic meets large basket sizes. Evaluated by these health metrics, Jal, Carlsbad, Roswell, and Hobbs were the healthiest, most opportunistic markets for operators in July '24. The least healthy markets (determined by JUL '24 REC sales performance in each of the top 20 markets and among its retailers) are Alamogordo, Anthony, Las Cruces, Bernalillo, and Los Lunas. With Sunland Park's current positioning, I believe we will see slow erosion in 2H as the basket size continues to fall, thus shifting their position to the left. I also look for reduced shopper counts in tourist-inflated summer markets like Taos and Carlsbad, shifting their positioning down. The black boxes with white text are action steps within these upper-right and lower-left quadrant markets. What do you think? #newmexicocannabis #cannabisdata The Data Heard

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