Bill Sebald’s Post

l left the following comment. I'm fed up with SEOs falsely accusing Googlers of lying when the SEOs are the people speaking from ignorance, just making up nonsense to justify their irrational fantasies about how search engines work. Either you learn from the people who MAKE the search engines or you should just get out of the business of optimizing for search. ------------------------------------------------------ No they weren't. The people falsely accusing Google of lying simply don't know what they are talking about. One of the most frequently repeated lies out of this debacle was the claim that "Google never told us they were using click data". They've ALWAYS told us they were using click data. It's in research papers and patent filings. They just don't use click data to adjust final search results (except in personalization). Another false claim is that "Google denied collecting data through browsers". Again, they told us clearly and openly about the Chrome User Experience Report and the fact that data is used in their systems. The lies are coming from the SEOs. These API documents don't reveal any algorithmic secrets. They're not documenting the processes that lead from crawling the Web to serving search results. They document the data that can be fetched through the APIs. The misinterpretations from the SEO community about what those data items are and are used for aren't Google's fault. You can accept the explanations of the people who make and use the system (as far as they're willing to divulge anything) or you can accept the fairytales and fables made up by people who have no access to or training in using those systems.

This is so not true. Google Core Update is simply Google adjusting the weight of their ranking criteria. For example, if they gave backlinks a weight of 6/10 and site speed 8/10 previously...during an update they can adjust it to backlinks 8/10, speed 4/10 It's a lot more complex than this, but you get the idea. In the process, different kinds of sites will get hit, while some will rise. The only set of sites that tend to survive most Algo shake up are 90+ DR websites and it's not because they do SEO the right way. So in my opinion, in order to avoid heart attacks during core updates, DIVERSIFY YOUR TRAFFIC SOURCES

It has been quite an interesting week with some serious SEO updates. Google began a rollout of a core algorithm update to better the relevancy in search results; early data shows fluctuations in rankings across different verticals. In addition, Google Search Console provided video-specific reporting for marketers to easily view video performance. There was more strong emphasis on E-E-A-T, with other requirements for experience, expertise, authoritativeness, and trustworthiness, especially within sensitive niches. And last but not least, local SEO updates also reported that Google was refining its algorithm to give more accurate and relevant local search results.

Google brought back pagination replacing infinite scrolling which was introduced in October 2021 for mobile and December 2022 for Desktop. According to a spokesperson from Google the change was meant to allow faster results, and also said that Google found that automatically loading more results didn't lead to significantly higher user satisfaction. Was it because of increased resources to maintain infinite scrolling, bottleneck of information or are they planning something bigger? I once posted on LinkedIn and had this conversation with Martin Splitt and John Mueller as to why isn't Google using only the top 10 results for Google AI Overview as the top 10 results are the most relevant to a user's search. Perhaps that is what is happening now? Whatever the case this means probably less impressions in Google Search Console as well as less clicks potentially as prospects and customers now have to click again. Let's find out together. ------------------------------------------------------------------------------- My name is Nicolas Monti-Potsolakis 🙋🏻♂️ I am an SEO Consultant at NMP Consulting, SMEs and Start-Ups and Founder of Black Lantern Marketing Follow me ✅ for actionable SEO Insights and PRO Tips 🤓 Book a Free 30-min Discovery 💡 call and we can discuss how to help your business or company: https://lnkd.in/dfWrwMYB #Pagination #SEO #SearchEngineOptimisation #SEOTips #SEOConsulting #NMPConsulting

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🚀 Google's biggest algorithm update of the decade? 🔎 🍪 Google's sights are set on improving search results quality, as results have become increasingly spammy over the past 12 months. With the imminent demise of third-party cookies and the emergence of AI-powered search engines, it's crucial for Google to regain control and trust over search. 💪 This is why SEO professionals have to stay on top of what could be Google's biggest algorithm update of the decade and follow best practices. We're here for evidence-based advice, free SEO health checks, and so much more, so don't be afraid to reach out! 🔗 And to read more in-depth about the algorithm update, check out our analysis here >> https://bit.ly/3IB3hS4

There’s been multiple murder attempt… …on SEO. So far, it survives. But this time, it might not be so lucky. But let’s back up a little. This whole “SEO is dead” thing, I’ve always been on the opposing side. While I’m not a “real” SEO guy, my life revolves around it. So, I know a thing or two. When we talk SEO we talk about Google. It’s the king. Plain and simple. And when the king speaks, we listen. The mere idea of dethroning Google used to be something absurd. It has its flaws, but there’s a reason why Google is the top search engine … for decades. Google is the best at what it does. And yet, lately, I’m rethinking my allegiance. I see the possibilities, of something even better. Better than the “search" engine. It’s called the “answer" engine. (or "generative" engine, as some might call it) I began to experiment. I use search engine less, and answer engine more. I ditch Google for Perplexity. The result is not yet definitive. But so far, I love Perplexity. I love the answer engine. I can see how it can take over search engine. Not entirely, but significantly. And Google can see it, too. Just like the name suggests, the answer engine gives answers. The straight answer. And nothing but answer. So help us God. No more scrolling through the top ten++ result. No more opening the result one by one, … just to find more or less the same answers, … all tailored to game the algorithm, … and to keep their bank account happy. This is good for users. But it's bad for SEOs. The attempted murder this time, might also be failed. But SEO will bleed and bruised. Badly. That leaves us with the question: If your job is optimizing for Search Engine, But the significance of search engine decreases, What will you do? What can you do? Share your thoughts in the comment. (I’ll share mine on the pinned comment) #thurana #SEO #AEO

🚀 SEO Insight: Are You Focusing Too Much on Google and Not Enough on Your Customers? Many SEOs spend countless hours dissecting and staying up-to-date with Google's algorithms. But here's a reality check: are you forgetting the end game – your customers? 🔍 While it's vital to understand Google's ever-evolving algorithms, it's even more critical to understand your customers. Remember, Google's primary goal is to deliver the best solutions for its users. Their algorithm changes, but their focus on user satisfaction doesn't. 🛡️ Google continuously updates its algorithm to close loopholes—loopholes that an SEO might try to exploit. If your primary focus is on serving your customers, you'll naturally align with Google's updates and be less vulnerable to sudden changes. 💡 Bottom line: Prioritize your customers, and the SEO success will follow. Your ultimate strategy should be about creating value for them, not just outsmarting an algorithm. #SEO #CustomerFocus #DigitalMarketing #GoogleAlgorithm #CustomerExperience

This is a huge SEO success story, but there's one problem - It doesn't look like it. On this platform, we're saturated with charts skyrocketing up and to the right, but that's not the full reality of SEO work. Sometimes major wins don't have those visuals to accompany them, but they're just as meaningful. The client below had a severe issue in Google Merchant Center that was painstakingly diagnosed and solved. Numbers were starting to tank but the bleeding was stopped and the ship was slowly righted. It's possible that only experienced marketers have a palate sensitive or developed enough to appreciate this as much as wins associated with a cliff-face chart, but they're just as important IMO. Today's shout out is for the marketers that solved a problem that would have become critical had it not been for their intervention, but did not get the appreciation because the win was harder to see. #seo #digitalmarketing