Bill Schneider’s Post

6mo

Great session yesterday to a full house at CommerceNext. Thanks to everyone who came. And a special thanks to Allyson Piatt for sharing your insights. NASCAR's college student program is a shining example of how to create premium experiences for college students -- the vanguard of GenZ. Session takeaways: 1. GenZ loves premium experiences. Research shows that GenZ looks for premium experiences for their age group when making purchase decisions. 2. Premium experiences catalyze loyalty. GenZ says they show the brand values and appreciate their business which encourages future engagement. 3. Make premium experiences matter with identity verification. Not only does this protect margins, it solidifies the authenticity of the offer.

SheerID

8,048 followers

6mo

It's happening! Will you be at CommerceNext? 🏁🏎️ Join our breakout session tomorrow with Allyson Piatt from NASCAR as we talk about future-proofing your brand for Gen Z.

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CommerceNext

6mo

So glad you could join us for the CommerceNext Growth Show! We had a blast.

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