🎥 Behind the scenes - Creating a Case Study Video without Client Involvement How do you create a compelling case study video without directly featuring the client? We just published our first case study video, and I couldn’t be prouder of the team effort! Here’s how we went about it: 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞: We wanted to showcase the incredible success of one of our clients without having them on camera. This meant developing a narrative case study video instead of a customer testimonial. 𝐏𝐫𝐨𝐜𝐞𝐬𝐬: We relied on creativity, thorough research, and narrative storytelling to highlight the client’s journey and the impact. 1. 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐢𝐧𝐠 - We chose the classic case study style for the video’s structure - highlighting the challenges, solutions and measurable outcomes. 2. 𝐒𝐜𝐫𝐢𝐩𝐭𝐢𝐧𝐠 - My talented team of writers and editors made sure each sentence flowed naturally. We kept the script concise, on message, and captured the essence of the client’s story. 3. 𝐕𝐢𝐬𝐮𝐚𝐥 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 - We used multiple B-rolls, animations, and custom graphics to maintain viewer engagement and visually communicate key points. 𝐑𝐞𝐬𝐮𝐥𝐭: The final video effectively showcased our client’s success and the value of our solution, all while keeping the viewer engaged and informed. Link to the video in the description box below! 👇 💬 Any tips you've found effective in creating engaging video case studies? #VideoMarketing #Video #Marketing #B2BVideos #B2BStorytelling #Storytelling #podcast #CaseStudy
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This 4-minute clip is basically a free masterclass in brand messaging! Earlier this year, I had Park Howell on The Storytelling Lab (Podcast) to discuss the ABT Storytelling Framework. He delivered the most concise explanation of what it is and how you can easily use it to clarify and elevate your brand messaging. If you're a business owner or marketer, WATCH THIS VIDEO. It will instantly improve your marketing game. And if you want to see more story secrets from the world's best storytellers, subscribe to The Storytelling Lab.
Elevate your Branding with the ABT Storytelling Framework!
https://www.youtube.com/
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Building a strong personal brand doesn't require constant selling. Start with one authentic post a day, sharing valuable content that resonates with your ideal clients. By consistently sharing your expertise, you become an authority without needing to shout it from the rooftops. What's one piece of content you're sharing today? #socialmediatips #relatablecontent #storytelling #marketingstrategy #marketingtips #buildyourbrand #digitalmarketing #consistencyiskey #contentmarketing #salesprofessional #experttips #marketingpodcast #entrepreneurlife #onlinemarketing #influencermarketing #brandbuilding #authenticity #podcastlife #personalbranding #businessgrowth
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The answer is story telling. How do you grab attention? Tell stories well. How do you motivate people to act? Tell stories with urgency. How do you empower? Tell stories with agency. Humans connect with humans. If you want to get into the hearts and minds of a client, customer, stakeholder or constituent then learn to tell stories well and they will see themselves in the things you say. The answer is storytelling. #storytelling #podcastproduction #authenticstorytelling
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This is something I've been thinking a lot about lately. With SO MANY people creating content - how do you stand out? In addition to the thoughts I added in the post - there's a couple of other things: 1. Make sure you really understand your audience and their needs. It's easy to think that your audience thinks like you... But that's not always the case. 2. Don't be afraid to ask your audience what they want. It sounds simple, but a lot of times we create content we THINK they want - when in reality, we're missing the actual pain points they're experiencing. What thoughts would you share on this topic?
With so much content competing for your audience's attention - cutting through that noise becomes really important. There's two ways to do it: 1. Be louder and more obnoxious. 2. Create content that people actually seek out and want to engage with. This is the power of creating educational content. It allows you to build trust, create a meaningful connection, and position your brand as an authority in the space - all without feeling like a used car salesman. We had the honor of helping Prairiewood Wealth Management put together ebooks, email and evaluation templates, a learning center, a podcast and more. They had a great vision for serving their audience, and they're doing an incredible job! Check them out at pw-wm.com #permissionmarketing #smallbusiness #graphicdesign #logodesign #design #colors #brand #branding #teamwork #client #journey
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Deep Connections - Unlock Your Stories Click the Evenbrite link in my bio for our upcoming experience. #DeepConnections #DeepConnectionsStorytelling #Storytelling #UnlockYourStories #Connect
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With so much content competing for your audience's attention - cutting through that noise becomes really important. There's two ways to do it: 1. Be louder and more obnoxious. 2. Create content that people actually seek out and want to engage with. This is the power of creating educational content. It allows you to build trust, create a meaningful connection, and position your brand as an authority in the space - all without feeling like a used car salesman. We had the honor of helping Prairiewood Wealth Management put together ebooks, email and evaluation templates, a learning center, a podcast and more. They had a great vision for serving their audience, and they're doing an incredible job! Check them out at pw-wm.com #permissionmarketing #smallbusiness #graphicdesign #logodesign #design #colors #brand #branding #teamwork #client #journey
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"🎨 Transforming Ideas into Impactful Thumbnails 🚀 In the dynamic world of content creation, visuals are the first interaction your audience has with your work. A well-designed thumbnail not only grabs attention but also communicates the essence of your message effectively. Here’s a before-and-after of a podcast thumbnail design we recently revamped. What changed? 1️⃣ Clarity of Message: The addition of clear, bold text emphasizes the podcast's key takeaway—'EARN 10L/Month.' This instantly hooks the audience with a promise of value. 2️⃣ Visual Storytelling: By incorporating elements like stacks of money and a silhouette trophy, we made the thumbnail visually engaging, reinforcing the message of success and achievement. 3️⃣ Branding Elements: Including the verified profile badge (‘Satish K Videos’) builds credibility and trust with viewers. 4️⃣ Professional Appeal: Improved contrast, vibrant colors, and balanced composition make the thumbnail stand out, especially in a crowded feed. Results? This transformation turns a generic frame into a compelling visual that drives clicks and boosts engagement. 💼 🎯 Lesson: Investing in thoughtful design can amplify your content's reach and impact. Whether you're creating for YouTube, LinkedIn, or Instagram, remember that the first impression counts. #PodcastThumbnail #ContentStrategy #GraphicDesign #BeforeAndAfter #VisualMarketing #Thumbnail #YoutubeThumbnailDesigner #ThumbnailDesigner
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Watch the video here - https://www.youtube.com/watch?v=eRDvxpbDULU