Biju Kassim’s Post

In India, colours aren't just pigments - they're emotions woven into the fabric of our culture!  From vibrant Holi celebrations to the kaleidoscope of an Indian wedding, each colour holds a special meaning. Brands establish a connect by taking a cue from this rich tradition: Saffron (auspiciousness): Evokes trust and warmth, perfect for financial institutions or family-oriented products. Red (energy & passion): Ideal for high-impact campaigns or brands promoting a bold image. Green (growth & new beginnings): Symbolizes sustainability or fresh starts, great for eco-conscious brands or new product launches. Blue (peace & tranquility): Perfect for healthcare or wellness brands, promoting a sense of calm. Wishing all a colourful festival & purpose driven life. #TheBrandingNook #IndianColors #FestivalVibes #CulturalMarketing #BrandStorytelling #colourstrategy #festivalbranding #holiwishes

What is simplicity? It is the ability to see things as they are. Like looking at life or an object and recognizing its true purpose. A kind of minimalistic thought process with which you permit yourself to understand and reflect only the essentials. This attitude towards various circumstances of life helps to relieve the extra load that we all carry on our shoulders. It is a simple truth which we all have long forgotten or devalued. Our life and lifestyles have changed a lot from our ancestors. Anybody with an unlimited internet plan can have access to unlimited information. Everything is just one click away. All that we need to do is sit, scroll and gather. While wallowing ourselves into this unrestricted and endless flow of knowledge, how gloriously we have forgotten the value of moments! The abundance of guidance or knowledge that technology provides kills the curiosity and innocence of knowing stuff. It can seriously damage the pleasure in seeking. All that it does is filling a false pride in us. If we are willing to relax our muscles and look towards Nature, we will behold and feel the beauty; the ravishing beauty that lies hidden in Her simplicity. All that we need to do is, take frequent breaks from our self-made and self-centric rush hours (which can only contribute to complications) and see around and consider. Then arises the question, ‘simplicity’, being quite a simple task to accomplish, why do our mind often waver to the gross sides of complexities? Why do we often forget the truth? The answer is very simple – Greed, human greed is the only major hindrance that stands in our path to the power of being simple, truthful and happy. Our demands and our crave towards comfort have outgrown us. Our need and greed have gained terrible strength with which they are easily dragging us from our present moments; our accumulation of aesthetic moments with Nature while we are alive on this Planet. Sadly we forget the fact that at the end of the day, all that we cherish are those moments. #Simplicity #HumanEffort #UltimateGoal #HRIndia

''AVYU" means a clear state of mind. After many signs of the universe, lot of testing, vendor search, uncertainty, and challenges that came along our way, AVYU was born.The one thing that remained constant was the fact that we were sure about curating value products and taking it to more users like us. The clarity was there from day one of even thinking about it. It all started with 'Aditi Agrawal & Parshv Jain wedding, where the first batch of rose sprays were kept in guests room hampers. Then came the discovery of our aunts amazing invention of the Mukh Moksha Face Serum, and then the need of the hour became a Japa Oil, when A&P got pregnant, but this turned out to be our miracle Kaya Kalpa Massage Oil for the entire family, and the rest just started falling in place piece by piece, slowly. Little did we know about the path and direction. We just kept doing our bit, and trying to manage two babies together. In the last one year, we've defined our goals, set a clear path, and identiefied strategies to really shake things up. The love we receieved from so many of our clients, who trusted us as a new brand. They are our biggest cheerleaders, and we are so grateful to them and everyone whose stuck by us in the journey so far. This keeps us going stronger and beyond. Hello LinkedIn family, we finally thought it was time to share some exciting news and updates about us to the beautiful community this platform has to offer. We hope you join in and enjoy the journey along with us.🌻 #avyuindia #NaturalProducts #SustainableBeauty #WellnessJourney #beautycommunity #MindfulLiving #StartupStory #ClientLove #BusinessGrowth #NewBeginnings #PositiveVibes

Celebrating Freedom, Embracing the Future 🇮🇳 This Independence Day, we at Vedic Cosmeceuticals are filled with pride and optimism as we envision a future where India stands tall as the global hub for manufacturing world-class beauty products. As the beauty industry in India accelerates with cutting-edge technology, unmatched expertise, and unparalleled scale, the horizon is clear—India is destined to lead the world in beauty manufacturing. 🌟 With a united effort from leading contract manufacturers, we believe the day is not far when the entire world turns to India for the latest innovations in beauty. At Vedic Cosmeceuticals, we are committed to pushing the boundaries—achieving freedom from foreign ingredients, freedom from technological limitations, and freedom from being confined to the Indian market. Together, let’s embrace this glorious journey towards a brighter, more beautiful future. #independenceday2024 #makeinIndia #globalhub #freedom

Allin Info wishes you a vibrant and happy Holi filled with love, laughter, and endless memories. May this festival of colors bring you closer to your loved ones and ignite the spirit of togetherness in your hearts. #holi #happyholi #holifestival #india #festival #love #onlinemarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business

Discover the Evolving Kitchens of India! I'm excited to share the fascinating transformations I have observed in Indian kitchens. Through my many opportunities to visit people in their homes, I have had heartfelt conversations with families across India. I've gathered unique insights into how the kitchen continues to be the heart of the home, yet is adapting to modern lifestyles. 🔹 Daily Staples: The tradition of preparing fresh meals daily remains strong, with about 50% of households employing cooks for all three meals. 🔹 Culinary Indulgences: Families are increasingly ordering from food delivery apps or exploring new cafes and restaurants, not just for special occasions, but also to take a break from routine. 🔹 Changing Dynamics: The rise of working women is reshaping kitchen roles and food consumption patterns. 🔹 Social Bonding: Food continues to be a powerful connector, bringing families and social groups together. Join me in exploring how tradition and modernity beautifully coexist in the kitchens of India. Read the full article and share your thoughts! 👉 Read the article here - https://lnkd.in/gv3MVjnb #IndianKitchens #FoodCulture #ModernFamilies #UserResearch #FoodTrends #SocialBonding

Thrilled to share that our Founder & CEO, Radhika Ghai was honoured to meet H.E. Mr. Amit Kumar, Ambassador of India to South Korea, during her recent trip to Seoul. At kindlife, we are driven by a singular mission: to revolutionize wellness, beauty, and nutrition for 700 million young Indians. As India’s fastest-growing Korean beauty platform, kindlife is loved by both Gen Z and purpose-driven K-beauty brands. The demand for Korean beauty is increasing rapidly among Gen Z consumers, the Hallyu wave is real : 1. India is the fastest-growing market for Korean beauty brands, with a 7.9% CAGR from '24 to '32, and revenue expected to reach $1.3 billion. 2. With the rise in multi-step routine, young Indians are looking for high quality, efficacious formulations at the best value 3. Growing popularity of K-entertainment is a major factor. The ‘glass skin glow’ has become synonymous to major K-drama and K-pop stars. Did you know that there was a 370% increase in K-drama viewership in ’20 on Netflix? Working closely with KOTRA, kindlife continues to strengthen cross-border commerce and become the leading partner of choice for Korean brands expanding into India. #kindlife #kindlifeindia #india #southkorea #betterlivingmadeeasy #growth #startup #koreanbeauty #sustainability #tech Vidit Jain, Manasa Garemella, Kalaari Capital, CXXO - A Kalaari Capital Initiative, Government of India (GoI)

Disappointments hit hard, but they're like teachers, showing us the way. Today, we were all set for something magical: watching the sunrise at Kanyakumari. I gently woke my daughter at 4:30 am, excited beyond words. We rushed to the southern tip of India, joined by my brother and a close friend. But when we got there, hundreds of others had beaten us to it. We squeezed through the crowd, phones ready, but the sky stayed stubbornly gray. It felt like a punch in the gut, not just for us but for everyone who'd come from far and wide. In that moment, it hit me: maybe I'd been blind to what was right in front of me. Chennai's beaches are stunning, and they're right there, no need to fight crowds or travel far. Why had I chased something so far away when beauty was close by? Lesson one hit me like a ton of bricks: things that come easy are worth just as much as the hard-won ones. ( Are we taking someone’s love or something for granted ?) Lesson two whispered gently: sometimes, it's okay to take it easy, to go with the flow. Don’t try to struggle with everything. (Are you trying to pull that last string to keep things alive ? Stop watering if it’s already dead) be gentle to yourself . And Lesson three was a wake-up call: don't let setbacks knock you down for good. (Are you drowning in your disappointments? Push off the dust and move ) If not Kanyakumari, there's Rameshwaram or Chennai or anywhere else waiting to be explored. Yes -Every day, the sun graces the sky with its rise, but don't waste time waiting around. Grab the opportunity to witness its beauty whenever and wherever you can. You never know your tomorrow. It's all about learning from the disappointments and finding the silver lining. #LessonsInDisappointment #ChasingTheSun #FindingBeauty #GettingBackUp

On two weekends, almost back to back, featuring the utterly fabulous India Art Fair and 𝐈𝐧𝐝𝐢𝐚 𝐃𝐞𝐬𝐢𝐠𝐧 𝐈𝐃, I got to soak my soul in luscious strokes of paint, drown in swathes of fabric and generally spend hours staring (many times gawking 😅 ) at a deluge of masterful and quirky art forms, big and small. The result- I came back feeling immensely rejuvenated, my creative batteries all charged up and a permanent pink lens stuck over my vision, for a good couple of days! While I shall share all the creative genius soon, I wish to talk about something else today. So, the thing with Art and creativity, while there are many who have tried to decode the effects of it on the mind and the body, (and you can read or watch some interesting studies) however the one I find the most beautiful, evocative description of the refreshing effect of Art on the being is what 𝐏𝐚𝐛𝐥𝐨 𝐏𝐢𝐜𝐚𝐬𝐬𝐨 said.. “𝑨𝒓𝒕 𝒘𝒂𝒔𝒉𝒆𝒔 𝒂𝒘𝒂𝒚 𝒇𝒓𝒐𝒎 𝒕𝒉𝒆 𝒔𝒐𝒖𝒍 𝒕𝒉𝒆 𝒅𝒖𝒔𝒕 𝒐𝒇 𝒆𝒗𝒆𝒓𝒚𝒅𝒂𝒚 𝒍𝒊𝒇𝒆.” or as 𝐓𝐡𝐨𝐦𝐚𝐬 𝐌𝐞𝐫𝐭𝐨𝐧 put it- “𝑨𝒓𝒕 𝒆𝒏𝒂𝒃𝒍𝒆𝒔 𝒖𝒔 𝒕𝒐 𝒇𝒊𝒏𝒅 𝒐𝒖𝒓𝒔𝒆𝒍𝒗𝒆𝒔 𝒂𝒏𝒅 𝒍𝒐𝒔𝒆 𝒐𝒖𝒓𝒔𝒆𝒍𝒗𝒆𝒔 𝒂𝒕 𝒕𝒉𝒆 𝒔𝒂𝒎𝒆 𝒕𝒊𝒎𝒆.” It is but a fact that Imagination and creativity are the two horses that we marketers routinely summon and hook up to our chariots of fantasy as we take flight for a strategic campaign or a tactical activation. And probably 𝐇𝐞𝐧𝐫𝐢 𝐌𝐚𝐭𝐢𝐬𝐬𝐞 was speaking for the marketers, specially when he said - “𝑪𝒓𝒆𝒂𝒕𝒊𝒗𝒊𝒕𝒚 𝒕𝒂𝒌𝒆𝒔 𝒄𝒐𝒖𝒓𝒂𝒈𝒆.” (Tell me about it! 😃 ) But then this applies to everyone, all of the human species as well! So then why not unleash the inexplicable, mysterious effects of Art in your life today! Take my word, it is going to be quite mind-blowingly worth it! 🌈 #art #creativity #marketing