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https://lnkd.in/dTGE_ctz Advertising is classically understood as the 'art of persuasion'. This seems to be shifting remarkably in the new era of communications that we have entered. #marketingmix #marketingstrategy #advertising

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One interesting insight we found in this research about 2024 advertising #trends is about the use of pop culture in marketing campaigns. 🆕 Check out the article here: https://bit.ly/3zUynU2 #lineagency #connectingdots #advertising

Advertising and marketing have typically been distinguished as separate entities, but recently, this distinction has become less evident. Curious to learn more? Read this Forbes article, which shares why all marketing efforts are in a performance era: https://lnkd.in/g9Ac5BzF #IndustryNews #PerformanceMarketing #DirectMail #BrandMarketing #Advertising