🚀 Building Growth Engines for Early-Stage Startups through Educational Content ✨| Building the Future of Education & Aligning Tech with UNSDG at Nitwitt 🎓 | Creative Learning Architect 🔖| Long Distance Runner 🏃🏼♂️
𝗦𝗮𝗹𝗲𝘀 𝗽𝗶𝘁𝗰𝗵𝗲𝘀 𝗮𝗿𝗲 𝘀𝗼 𝗹𝗮𝘀𝘁 𝗰𝗲𝗻𝘁𝘂𝗿𝘆. Don't get me wrong, selling is important. But in today's world, it's not enough. I used to think the best way to grow a business was to perfect the art of the sales pitch. You know, the elevator pitch, the cold call, the demo, and all the usual. But after years of watching startups struggle to break through the noise, I realized something: People are tired of being sold to. Today's customers are smarter. They're bombarded with ads, emails, and social media posts all vying for their attention. They've built up defenses against the hard sell. But here's the secret: 𝗬𝗼𝘂 𝗰𝗮𝗻'𝘁 𝗯𝘂𝗶𝗹𝗱 𝗱𝗲𝗳𝗲𝗻𝘀𝗲𝘀 𝗮𝗴𝗮𝗶𝗻𝘀𝘁 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲. That's why 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. Instead of selling your product, teach your customers. - Show them how it works. - Explain the problems it solves. - Give them real-world examples of how it can improve their lives. 𝗠𝗮𝗸𝗲 𝘁𝗵𝗲𝗺 𝘀𝗺𝗮𝗿𝘁𝗲𝗿, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗿𝗶𝗰𝗵𝗲𝗿. Think about it: When you teach someone something new, they remember you. They trust you. They become loyal to you. They tell their friends about you. But when you just try to sell them something, they tune you out. They forget you. They move on to the next shiny object. 𝗦𝗼, 𝗱𝗶𝘁𝗰𝗵 𝘁𝗵𝗲 𝘀𝗮𝗹𝗲𝘀 𝗽𝗶𝘁𝗰𝗵. 𝗦𝘁𝗮𝗿𝘁 𝗮 𝗰𝗹𝗮𝘀𝘀𝗿𝗼𝗼𝗺. Create content that educates your audience. Host webinars, write blog posts, and create videos. Become the go-to resource for information in your industry. When you educate your customers, you're not just building a business. You're building a community. A community of people who believe in your product, who are invested in your success, and who will tell the world about you. And that's way more powerful than any sales pitch. Don't believe me? Look at HubSpot. They've built a marketing empire on the back of free educational content. #EdTech #Startups #Growth #EducationalRetentionMarketing
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7moKeep nurturing and providing great information. This works really well for getting high ticket clients.