Founder, TeaFit - Storm in a Tea Cup - Shark Tank India | Top 100 D2C Brands | BW 40U40 | Inc42's Top 30 Startups | ISB Hyderabad | TED X |
Demystifying #D2C founder jargons What we say vs what it means. 1) We are building a disruptive omnichannel strategy What we mean - we sell online and in stores 2) We are seeing great traction in our cohorts. What we mean - customers like it 3) We need to create a GTM strategy for this line What we mean - need a plan, bechenge kaise 4) We are iterating on the MVP What we mean - we are still fixing our first product 5) We are stealth mode, building a category defining product What we mean - abhi dikhane layak kuch hai nahi 6) We have a first mover advantage in this category ( I have said this so much 🙈) What we mean - We are the only ones doing this, for now 7) we are on hyper growth trajectory What we mean - sales increased last month What jargons are you using ? #keepitsimple #jargonhijargon #uncomplicate
Hilarrr!
We are a disruptive brand that’s creating a category. Matlab not enough people buying now, but with enough marketing we think people will realise they want this. 😂
1) We are in a state of hyper-growth! Dont quiz us on our profitability or unit economics. Rahenge, toh baad mein dekha jaayega. 😊
We’re on number 4 🤣
On a lighter note with no offence meant to anyone Point 1) funding ka intezaar hai . Aate he discount me online and credit me offline mein chep denge 3) kitne discount mein bikega . Black Friday ka intezaar Karen yah aise hi 50 percent off kar de 4) 4 bamboo laga diye hain ghar banane ke liye . Kapde acche dry Hote hain . Kahin se door mil jaye to kuch kuch home jaise feel aane lagegi 5) Naukri chali gayi . Ab stealth mode mein reh kar job search karta hoon . Website or company banane mein paise kyon waste karoon 😊
Gosh ! Jargons sound like progress without moving an inch !
These jargons do more harm than good. It simply creates confusion among team members. I have been at the receiving end of such manner of communication and it complicates more than it solves.
This is super useful, there are gangs, hoods and jargons. Always good to know the jargon and what they mean to learn founder culture
Jyoti, your post brilliantly highlights the often convoluted language in the D2C space. It's a refreshing reminder that simplicity in communication can foster clarity and understanding in our increasingly complex landscape. Engaging with our audience in straightforward terms is crucial for building trust and connection. Thank you for sharing these insights.
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3wJyoti, Would love to see a Part 2 of this—plenty more buzzwords to demystify! I loved how you simplified the jargons :)