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Marketing managers don’t need another prompt 🛑 They need a 12-month strategy ✅ The other day I saw this: "Want to get 300% more LinkedIn impressions by AI generating posts from podcasts (not even your own)?" 🚀 Sounds tempting! The posts then explained how to do this. I was intrigued and went down a rabbit hole. With that, I had just done what I criticize marketing teams for: ➡ Falling for a new tool, a new prompt, a new promise without a proper plan. The number 1 problem in marketing is that the average small company (with one marketing person or so) jumps from tool to tool, prompt to prompt, expecting it's gonna fix things. But what needs fixing, really? The strategy. 300% more impressions from YouTube videos don't help if I don’t have a game plan for what is happening with the impressions. 300% impressions are worthless if I don’t have a clear ICP and get people who are ultimately not interested in what I can do for them. It's the strategy, stupid! 🧘♂️ So, here's my 12-month AI-marketing plan (please, don't steal it 😉 ) 𝗠𝗼𝗻𝘁𝗵 1: 🔍 Identify Your ICP, brand, and positioning: Define who you’re targeting and their key pain points. 𝗠𝗼𝗻𝘁𝗵 2: 📝 Create Content & Messaging: Develop content that directly speaks to your ICP’s challenges in your tone of voice. 𝗠𝗼𝗻𝘁𝗵 3: 📢 Launch Outreach: Start sharing content through social media, email, and other channels to get initial feedback. 𝗠𝗼𝗻𝘁𝗵 4-5: 📊 Optimize: Analyze results, refine messaging, and focus on channels that perform best. 𝗠𝗼𝗻𝘁𝗵 6-12: 🔁 Iterate & Scale: Build on what’s working—scale the best channels and improve content. What would you add?

Marketing is pointless… (Fuzzy Image) …without a great offer. Here's what I mean, marketing is all about: - Creation of content that resonates with an audience - Distribution of content where your audience lives - And...if you zoom out you'll see a lot of sales components Ultimately, however marketing falls short if you don't have a product or service that can provide REAL value. Imagine this —> The founder gets an idea for a product. Without thinking much he creates a product. Founder thinks that the product is amazing. Or is it?! The problem is that - he hasn't sold anything yet. He spent all his time on development. But Charlie why is this a problem? Well, the founder raises the money to launch a programmatic paid ad campaigns. Spends 10s of thousands but with minimal results. Why? The answer is simple. He didn't talk with customers. He built a product without PRE-selling it. He doesn't know what his customers want. He doesn't know where his audience lives on the internet. Your campaigns won't work - regardless of spend - it if your offer is sh*t. Before going into product dev and marketing all in, remember to nail down the fundamentals starting with the right offer for the right audience What Now: - Follow and DM I am always here to help - Look into the WT3 Podcast for the answers

3x3x30 Marketing method The 1st 3, you announce that this is a 3 part series Whether you want to do this by email, social media posts, social media reels, is up to you You will be sharing content that is valuable to your audience that are all connected. Think of it like a trilogy movie: Where part 1 is highly valuable and is connected to the 2nd part and the 3rd part. The audience know ahead of time that this is a 3 part series At the end of the series, your CTA is to ask 3 ppl to join you to get x results in 30 days So you would reverse engineer from your CTA to be able to create your content that is connected to your offer Here’s an example, let’s say I’m looking for people to hop on a sales call with me - Which means they must want the result that I’m sharing and willing to do what I’m sharing Content 1: How I made $15,204 with this video marketing strategy (part 1 of 3) Pick your best podcast or video interview and trim it into 3 sections Share the best highlight in section 1 and tell your audience that there is a part 2 to this How this part 2 information lead to $15,204 (2 of 3) Now I share the 2nd content The final step I took to close $15,204 (part 3 of 3) Share the final content and let your audience know that you’re looking for 3 ppl who want to produce this result in 30 days to hop on a call with you Make sure to save this content to be use this strategy

I really enjoyed sitting down recently with Ian Faison on the Qualified Pipeline Visionary podcast. We got to chat about marketing in a PLG environment, finding efficiency in marketing with AI, CallRail’s latest product launch and the incredible CallRail marketing team. We also got to talk about everything from my first marketing job, to my love for detective mysteries, to my most memorable workplace “dust-up.” The truth is, marketing in a PLG environment is just more fun. When you’re positioning and launching incredible products, knowing that businesses that get to experience your platform are going to want to buy it, it frees up marketing to be both more strategic and creative. Attribution becomes truly about optimizing campaigns and spend, and there’s no place for “credit.” There’s tight alignment with product development and space for voice of the customer to establish product market fit. There’s no single playbook for marketing success; there’s only adapting to your market, your buyers, and your products. However, I can attest that marketing AI-powered lead intelligence solutions to the marketing agencies and SMBs in a PLG company is a marketer’s dream. At least this marketer. Give the podcast a listen if you want to hear more.

🎃 You know you are marketer when a spooky halloween for you is: 👻 When email marketing is dead 👻 When webinars are dead 👻 When ABM is dead 👻 When omnichannel is dead 👻 When content marketing is dead 👻 When SEO is dead 👻 When podcasting is dead 👻 When organic social is dead 👻 When ads are dead 👻When tradeshows are dead Is it all dead? 💀 Or do we just need to reevaluate which of these tactics we need to achieve our goals and make sure we execute them in a way that brings them back to life? It's not about doing them all, it's about how to do specific ones right. It;

A valuable lesson in personalization from Evergrow Marketing 👏 Listen to the episode: https://lnkd.in/dqyS2TT4

Providing value is more crucial in marketing today than ever before. In a world dominated by blast emails and automation, the power of personalization should never be overlooked. As a marketer deeply involved in various activities and platforms like conferences, podcasts, and articles, I often share my story, ideology, and views on marketing as a way of life. A recent experience reminded me of the impact of personal touches. After participating in Cody See and Jake Hundley from Evergrow Marketing podcast a few months ago, I received a handwritten letter from them. It may have been a simple gesture, but it left a profound impact on me. The time and effort put into crafting that message truly showcased their thoughtfulness and care. As marketers, we hold the key to creating meaningful connections with our audience and Ideal Customer Profiles (ICPs) by adding that personal touch. Whether it's through a handwritten note, a personalized email, or a thoughtful gift, these small gestures can create lasting impressions that automation cannot replicate. I urge you to always infuse your marketing tactics with a personal touch. Show your audience that you genuinely care - care about their attention and care about the value you bring to them. Because, in the end, it's the relationships we nurture that truly define successful marketing

Here's how personalized content helped me grow on LinkedIn. (ft - Marketing) Ever seen yourself buying the stupidest stuff off the internet? Haha, most of you would deny but you did. Here are three reasons you bought that! - A pretty face using it - The product resonated - The product was a daily lifesaver And that my viewer is called " Making Experience Personalized" Personalization doesn't mean changing your product based on customer needs. but making them feel at ease or home! And trust me consumers crave "The sense of personalized experience" Don't believe me?, just watch the ultimate goal for Instagram, Facebook, or Linkedln. I've helped clothing to Saas products market online, and the common thing was. Personalizing customer experience has helped me a lot! Whether it was: - Getting more views - Getting more follower - Increasing the CTR for Ad I bet you saw any Food or Technology pages and got jealous. and thought how are they making me crave for it? Guess what, they niched and personalized their content. Stop going for the big fish, start with the small ones, and see yourself attracting the big ones. Repost♻️ d if you learned something new. Ps: I haven't ever had a shark as a pet, did any of you do?

By providing comprehensive marketing guidance and focusing on innovative content creation, you can increase brand awareness and attract new customers. Click for more https://bsapp.ai/LEb9viEJn #unleashing #power #social #marketing #media #digital #personalized #loyalty #ai #customers #customer #increase #strategy #strategies

The best marketing does not feel like marketing. 5 new marketing strategies for you that feel real: AKA they cut through the noise. In a fun and authentic way. 1) Character building Create a recognizable persona for your brand It's time to create a recognizable persona that your audience can latch onto. Think of Duolingo's iconic owl mascot. Or have you heard of "Cool Carl"? He's how a T-shirt company went from 0 to $20M in 6 years. 2) Co-hosted commentary Mark my words, this is the future of B2B content Picture SportsCenter - you need to get personalities behind the mic to comment on what's happening in your industry. This lets you continually engage your audience without burning yourself out on new POVs. 3) In-house creators Move them to the center of your social strategy If they're not already, move them to the center of your social strategy ASAP. The ideation and speed you gain from having dedicated creators is game-changing. I've seen it firsthand at Sweet Fish since bringing Brent and Scott on board. 4) Video responses to comments Engage directly with your audience You can't afford to sleep on engaging directly with your audience anymore. Show them you're willing to relinquish some control - when done right, it builds wayyyy more trust and connection. 5) Stitching & responding to trends Add your quick POV to trending content (fast) Want to stay relevant? Then you better be ready to capitalize on what's hot. But speed is key, you've got to act fast before the trend fizzles out. Case and point: I filmed a "fight" video a few weeks back. That trend has already starting fading out. And it's only been weeks. Not months. Social moves FAST y'all. So should your content. 👋 P.S. Want my full take on this? Check out our B2B growth podcast! We went DEEP for 45 min on this y'all. (In true co-hosted commentary style like numero 2)