what city should you build your startup in? I was in SF for a few days last week and I've been reflecting on this age old debate what I've noticed about this question, is that people always talk their bags. - if you live in LA, you'll talk about quality of life - if you live in NYC, you'll talk about how cosmopolitan NYC is - if you live in SF, you'll talk about how SF is coming back - if you live in St. Louis or some other random city, you'll talk about how great remote work is having lived in 3 major hubs - SF, LA, and now NYC - I've come up with a simple heuristic for making this decision: there's a spectrum: SF -> NYC -> .... -> middle of nowhere the more advantages you have, the further right you can (not "should") move. advantages include: - strong network (of investors, hires, customers, etc) - experience in startups - experience building great software - strong work ethic - credibility in startups (e.g. multi-time founder, worked at a top tech co) - traction with your company the reality is, because SF has so much density of people who have invested in and built the most influential tech companies in the world (even still after the pandemic) and because there's basically nothing to do there except work, it is the best place to passively accumulate these advantages. this means, for most unproven, non-conventional founders (esp. who are new), SF is the best place to be. and even for folks with every advantage, it's still crucial to visit SF and build relationships with people who live there. I remember hearing a stat that YC companies based in SF were 2-3x more likely to succeed than ones that weren't. so why am I living in NYC instead of SF? family at the end of the day, stacking advantages is irrelevant if you don't have your basics accounted for. NYC is the closest tech hub to a lot of family that lives in Pittsburgh. as I've gotten older, being close to them has become more important to me. additionally, meeting a partner to start my own family is just easier in NYC than SF, which is something I'd like to do soon. I've noticed that my effectiveness as a leader is just exponentially higher when I'm in a loving relationship. having spent 8+ years in SF (on top of graduating from Berkeley and growing up in the Bay Area), I've also accumulated a lot of the advantages listed above. that coupled with staying active on twitter/linkedin and visits to SF nearly every other month, give me many of the benefits of the city without having to live there. there are many exceptions that do not follow this heuristic, but startup success is a probability game and the more things you can do to increase that probability, the better. fwiw SF is also one of the most beautiful cities in the world, this is a pic I took while on a walk during the pandemic
Another key factor to consider is the talent pool available in each city. Thanks, Brett Goldstein I agree that choosing the right city to build your startup is crucial.
Success isn't just about the pitch, it's about the people you love and the life you build with your career.
SF's got its perks, but NYC's got that vibe you can't replace.
It's about balancing those advantages with what matters most to you.
Inspiring to see someone balance ambition with personal values so effectively.
Family ties and personal happiness definitely play a huge role in where we choose to build our dreams.
Wise. Have you considered teaching, like at business school?
Another key advantage to being in NYC right now?... The NYK are finally legit contenders. Enjoy the ride.
Founder, Games UX Designer
5moGood take! Cheekily I'll say that when you're doing a startup and not in SV, a lot of these cities talk about trying to be like SV. It gets a little meme-y at times. <Insert Seth Rogan and Dave Franco going on about how the hate us because the ain't us>