BevSource’s Post

The electrolyte beverage market is rapidly growing in 2024, driven by consumer demand for functional drinks. Read more to learn about companies that offer electrolyte beverages and trends driving the market: https://buff.ly/3S0kDNt #BeverageCompanies #BeverageTrends #Electrolytes #FunctionalFood #FunctionalBeverages

The soft drinks innovation strategy for 2024 is being shaped by a more challenging economic and financial environment. Consumers are finding it increasingly difficult to afford and adopt premium-priced products, which have traditionally been the focus of beverage innovation investment. As a result, the non-alcohol industry is unlikely to see any immediate acceleration in the number of new products introduced. With more limited marketing investment available, established beverage brands are focusing on safer bets: bolder flavour sub-brand launches, strategic partnerships, and creative, flavour-based limited-time offers. Find out more in this article by Howard Telford, Euromonitor's Head of Soft Drinks Insights. #SoftDrinks #InnovationStrategy #BeverageIndustry #FlavourInnovation

New technology is great for design, like this AI generated image below, but new doesn't always mean better. Emulsion technology has been in the beverage industry for decades and used in nearly every beverage category - dairy, functional (vitamins/adaptogens), non-dairy alternatives, carbonated, juice, alcohol, protein and supplements, confectionary, etc. There’s a reason – it works, and it works well. But it’s more than that. Emulsion technology has been through numerous iterations and innovations to make functional beverages, including cannabis beverages, more efficacious and enjoyable for the consumer. It is also designed for food and low cost beverage manufacturing, simply add the emulsion to the batch, mix for 10 minutes and bottle. It uses natural and clean label ingredients, and when done correctly, creates a shelf-stable beverage that provides even dosing for a consistent and safe experience for the consumer. Emulsion technology is beverage. Learn why while we also debunk 3 myths currently circulating the marketplace. #poweredbysorse #drinkcannabis #emulsiontechnology #beverage #beverageindustry https://lnkd.in/eAh5qmzJ

AMC Global’s latest research with OpinionRoute explores how GLP-1 weight loss drugs, including Ozempic and Wegovy, are transforming consumer food and beverage habits. The findings highlight significant opportunities for food brands to innovate—addressing the unique needs of this growing segment. These insights are essential for understanding the evolving preferences shaping the marketplace. Learn more: https://hubs.la/Q02Yp7R90 #MRX #MarketResearch #BrandStrategy #Innovation #ConsumerBehavior #Ozempic #Insights #FoodandBeverage

The soft drinks innovation strategy for 2024 is being shaped by a more challenging economic and financial environment. With sharp rises in the cost of living, consumers are finding it increasingly difficult to afford and adopt premium-priced products, which have traditionally been the focus of beverage innovation investment. As a result, the non-alcohol industry is unlikely to see any immediate acceleration in the number of new products introduced. Instead, producers are streamlining portfolios and operations to control costs. With more limited marketing investment available, established beverage brands are focusing on safer bets: bolder flavour sub-brand launches, strategic partnerships, and creative, flavour-based limited-time offers. #SoftDrinks #InnovationStrategy #BeverageIndustry #FlavourInnovation

In the second wave of our new study on GLP-1 medication users and food choices, conducted in partnership with OpinionRoute, we found that 79% of GLP-1 users are extremely or very interested in food and beverage products designed specifically for them. Top products GLP-1 users are seeking include yogurt (53%), cheese (50%), red meat (47%), fresh fruit (47%), bars (41%) and salty snacks (39%). This growing segment presents an exciting opportunity for brands to innovate with functional foods that meet unique needs! Learn more, and see results: https://hubs.la/Q02XB23m0 #MRX #MarketResearch #ConsumerBehavior #Insights #Ozempic #BrandStrategy

The soft drinks innovation strategy for 2024 is being shaped by a more challenging economic and financial environment. With sharp rises in the cost of living, consumers are finding it increasingly difficult to afford and adopt premium-priced products, which have traditionally been the focus of beverage innovation investment. As a result, the non-alcohol industry is unlikely to see any immediate acceleration in the number of new products introduced. Instead, producers are streamlining portfolios and operations to control costs. With more limited marketing investment available, established beverage brands are focusing on safer bets: bolder flavour sub-brand launches, strategic partnerships, and creative, flavour-based limited-time offers. #SoftDrinks #InnovationStrategy #BeverageIndustry #FlavourInnovation

The soft drinks innovation strategy for 2024 is being shaped by a more challenging economic and financial environment. With sharp rises in the cost of living, consumers are finding it increasingly difficult to afford and adopt premium-priced products, which have traditionally been the focus of beverage innovation investment. As a result, the non-alcohol industry is unlikely to see any immediate acceleration in the number of new products introduced. Instead, producers are streamlining portfolios and operations to control costs. With more limited marketing investment available, established beverage brands are focusing on safer bets: bolder flavour sub-brand launches, strategic partnerships, and creative, flavour-based limited-time offers. #SoftDrinks #InnovationStrategy #BeverageIndustry #FlavourInnovation

The Power of Ingredients: Shaping the Future of Beverages The latest ingredient innovations and acquisitions are transforming the supplier landscape, emphasizing quality, functionality, and sustainability. As consumer demands evolve, these advancements ensure brands stay competitive while delivering exceptional products. Discover how top suppliers are leading the way: https://lnkd.in/dWbChqRH Ingredients matter—because every great beverage starts with the finest foundation. 🌟

The Evolution of Functional Beverages Consumer expectations are driving innovation in the beverage industry, with functional beverages taking center stage. From energy boosts and enhanced hydration to gut health and immunity support, the demand for drinks that go beyond quenching thirst is reshaping the market. This insightful article highlights the latest trends and developments in the functional beverage market, showing how brands are adapting to meet the ever-evolving needs of health-conscious consumers. As someone deeply involved in the beverage industry, I find these shifts fascinating and inspiring. At Royal Beverage LLC, we’re committed to staying ahead of the curve, crafting products that align with these trends and deliver exceptional value to our partners and consumers. Dive into the article to explore how functional beverages are expanding their footprint: https://lnkd.in/dhNc7sP7 What trends in functional beverages are you most excited about?