Curious about the buzz around #postbiotics? Consumers are more invested than ever in #functional wellness, and postbiotics are emerging as a new, exciting frontier. But what exactly are postbiotics, and how are they different from #probiotics and #prebiotics? Our latest article dives into the science behind postbiotics and explores how they’re making a splash in the functional beverage world. Discover why brands are embracing this powerhouse ingredient and what it could mean for the future of #functional #beverage #innovation. #PostbioticRevolution #FunctionalBeverages #WellnessInnovation #GutHealth #BeverageInnovation #Beverages
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"Better for you" food and beverage products are transforming the way we think about health and nutrition. 🌱 From prebiotic sodas to functional snacks, these innovations are meeting consumer demand for transparency, wellness, and great taste. Take a look at how this trend is shaping the future of the industry and how these businesses are taking charge! poppi Culture Pop Soda Bloom Nutrition AG1 Liquid I.V. Waterboy Slate Milk Ripple Foods IQBAR Eat Your Coffee #BetterForYou #FoodAndBeverage #Innovation #ConsumerTrends
Harmonic Finance & Operations — The Rise in “Better for You” Food and Beverage Products
harmonicfinance.com
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Generating success, especially sustained success, with functional ingredients can ultimately come down to delivering on two crucial points for consumers: 👉 Does this product deliver the benefits it claims? 👉 Is the taste good enough to buy this again? Dr. Bernd Koehler, Global VP of R&D, shares how F&B organizations can navigate the expanding landscape of functional foods in our latest blog: https://bit.ly/48WpYLY #FunctionalIngredients #ConsumerSatisfaction #TasteMatters #HealthBenefits #FoodScience #FoodScientist
Navigating the Future of Functional Foods
edlong.com
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🧘♂️Heightened awareness surrounding the link between the microbiome and a host of other body systems is helping drive consumer demand for unique and targeted solutions that address specific need states, as is demand for products that speak to newer categories like mental wellness and healthy ageing. ❓But how do brands tap into such opportunities? Having the technical solutions in place isn’t enough, says Kristine Weirum, head of applied R&D at Novonesis Food & Beverage functional foods. ⚡Brands also need to understand volatile consumer trends. “Where to place your bets becomes a challenge for producers,” notes Julie Due Brødreskift, head of the ‘Functional Foods’ business unit at Novonesis. In this article, with momentum around functional foods only continuing to build – both in terms of scientific evidence and consumer attention – these two experts outline how brands can tap this significant potential. 💡Going to Food ingredients Europe this year (19-21 November, Frankfurt)? Leading biosolutions supplier and platinum conference sponsor Novonesis will be on hand at Stand 3.1H90 to formulate strategies to help brands thrive in the functional F&B revolution. #FiEurope #FiEurope2024 #functionalfoods #food #beverage #ingredients #microbiome Géraldine BLANC Frederik Mejlby Ester Baiget Marjorie Saubusse Johan Weimann Peter Thoeysen Jessica Bentley #cognitivehealth #healthyageing
Identifying the right ingredients for functional success [Interview]
insights.figlobal.com
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📈 𝐓𝐡𝐞 𝐑𝐢𝐬𝐞 𝐨𝐟 𝐅𝐞𝐫𝐦𝐞𝐧𝐭𝐞𝐝 𝐍𝐨𝐧-𝐃𝐚𝐢𝐫𝐲 𝐍𝐨𝐧-𝐀𝐥𝐜𝐨𝐡𝐨𝐥𝐢𝐜 𝐁𝐞𝐯𝐞𝐫𝐚𝐠𝐞𝐬: 𝐀 𝐌𝐚𝐫𝐤𝐞𝐭 𝐨𝐧 𝐭𝐡𝐞 𝐌𝐨𝐯𝐞🍹 The beverage industry is undergoing a transformative shift as consumers increasingly seek healthier, innovative, and sustainable options. Among the rising stars in this evolving market are fermented non-dairy non-alcoholic beverages. These drinks are not just a trend but a reflection of broader changes in consumer preferences and industry dynamics. Let's dive into why this segment is gaining traction and what it means for the future of the beverage industry. ☑ Click here to read more: https://lnkd.in/eEmEeDuJ #Company Thurella KeVita Good Karma Foods, Inc. Millennium Medical Products Ltd (MMPL) Health-Ade Konings NV BIONADE GmbH Reed’s Fentimans Ltd GT's Living Foods 🔰Health and Wellness: A Driving Force In recent years, health consciousness has surged, with consumers looking for products that offer not just refreshment but also health benefits. Fermented non-dairy beverages, such as kombucha, kefir, and plant-based probiotic drinks, are becoming popular due to their potential gut health benefits. The fermentation process produces beneficial probiotics that support digestive health, making these beverages appealing to health-focused individuals. ♻ Sustainability: A Key Consideration Sustainability is another critical factor influencing the rise of fermented non-dairy non-alcoholic beverages. The production of plant-based ingredients typically has a lower environmental impact compared to dairy. 🔆 Diverse Flavors and Innovations One of the most exciting aspects of this market is the diverse array of flavors and innovations. From classic kombucha to exotic fruit-infused kefir, the range of options caters to varied taste preferences. The flexibility in fermentation and flavoring processes allows for continual innovation, attracting adventurous consumers eager to explore new tastes. 📈 Market Growth and Opportunities The growth potential in the fermented non-dairy non-alcoholic beverages market is significant. According to industry reports, this segment is expected to see robust expansion in the coming years, driven by increasing consumer interest in health and sustainability. Businesses that invest in this space have the opportunity to capture a growing share of a lucrative market. ⚡Consumer Education and Engagement To fully leverage the potential of this market, brands must focus on consumer education and engagement. Many consumers are still unfamiliar with the benefits and varieties of fermented non-dairy beverages. Educational campaigns and transparent labeling can help demystify these products and highlight their benefits. #FermentedBeverages #NonDairy #HealthAndWellness #Sustainability #MarketTrends #Innovation #BeverageIndustry #ConsumerTrends
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🌱 What’s Next for Plant-Based Foods? Ever wondered what the future holds for plant-based innovation? From creating high-protein everyday meals to reshaping coffee culture with the Barista Toolbox, we anticipate the shift from imitation to entirely new food categories. In this interview, Marnix van Amerongen reveals: ✅ The top trends shaping plant-based foods and beverages ✅ How cutting-edge solutions like Vertis™ CanolaPRO® are redefining nutrition and sustainability ✅ Why the next big thing isn’t just replacing meat but inventing something entirely new To know more about the future trends in plant based, read the interview - https://bit.ly/41b6na0 #webringprogresstolife #plantbasedfoods #plantbasedinnovation
dsm-firmenich: "We Anticipate a Shift Away from Merely Replicating Animal-Based Products to Creating Entirely New and Exciting Categories" - vegconomist - the vegan business magazine
https://vegconomist.com
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Functional beverages have become essential for today’s wellness-oriented consumer, offering more than just hydration. These drinks are now loaded with ingredients that support everything from digestion to cognitive function. Popular types include kombucha, with probiotics to enhance gut health; CBD-infused sparkling waters, known for calming effects; collagen drinks, supporting skin and joint vitality; and mushroom coffee blends featuring adaptogens like reishi and lion’s mane for stress management and mental clarity. Additionally, beverages enriched with vitamin C, turmeric, and electrolytes are on the rise for immune and energy support. For B2B leaders, functional beverages represent a growing opportunity to innovate with ingredients that cater to wellness-driven consumers. By meeting the demand for nutrient-packed, health-focused drinks, we can help our partners lead the charge in functional wellness. What ingredients or functional beverage types do you see gaining traction in the market?
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In the dynamic landscape of food and beverage, innovation is not just welcomed; it's essential. As consumers become more invested in their health and wellness, they're seeking products that don't just satisfy their taste buds but also provide tangible health benefits. Enter collagen—the powerhouse protein that's rapidly gaining recognition for its health-promoting properties. Collagen, the most abundant protein in our bodies, is the scaffolding that keeps skin supple, joints functioning smoothly, and muscles repairing efficiently. However, natural collagen production declines with age, leading consumers to seek out ways to supplement it. This is where the opportunity for your products shines brightest. Incorporating collagen into your existing product lines could be the transformative step that sets your brand apart. By enriching your products with collagen, you're not just following a trend; you're anticipating the future of nutrition. Collagen-infused products can boast a multitude of benefits, from improved skin elasticity and hydration to enhanced joint mobility and muscle recovery post-exercise. Moreover, the versatility of collagen as an ingredient cannot be overstated. It can seamlessly integrate into beverages, baked goods, and snacks without altering taste or texture. In an industry that thrives on the promise of better living through better eating, adding collagen to your products is more than an upgrade—it's a commitment to the well-being of your customers. By focusing on the health benefits and the wide application potential of collagen in food and beverage products, the industry can be motivated to consider its inclusion in their offerings.
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Did you know #FunctionalBeverages are taking the nutrition world by storm? Today's beverage consumers want more than just taste only - they want functional health benefits too! The Functional Beverage Industry is valued at $213 Billion and is set to grow to $306 Billion by 2029, with a CAGR of 7.49% (via Mordor Intelligence). So what are some of today's top functional beverages? Learn more in our newest blog here! #beverages #foodandbev #TurtleTree #Lactoferrin #Coffee
5 Functional Beverages You Need to Try Right Now - TurtleTree
https://www.turtletree.com
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Innova’s 2025 trend analysis highlights a dynamic shift in the food and beverage sector, driven by consumer interest in functional ingredients, bold and nostalgic flavours, and sustainability. Key innovations include the rise of botanical extracts, fusion flavours blending global cuisines, and clean-label products with transparent origins. As ingredient and flavour trends evolve, they are shaping a future focused on health, indulgence, and environmental responsibility. These developments underscore the importance of staying attuned to consumer demands and advancing creativity in product development. #FoodTrends2025 #FlavorInnovation #IngredientsMatter #SustainableFood #FutureOfFood #SustainableFlavors #IngredientsForTheFuture #FoodAndBeverage
Exploring Innova’s Top 10 Trends for 2025
ingredientsnetwork.com
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𝐏𝐫𝐞𝐛𝐢𝐨𝐭𝐢𝐜 𝐒𝐨𝐝𝐚 𝐌𝐚𝐫𝐤𝐞𝐭 𝐭𝐨 𝐇𝐢𝐭 𝐔𝐒𝐃 447.5 𝐌𝐧 𝐛𝐲 2031, 𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐚𝐭 7.8% 𝐂𝐀𝐆𝐑 𝐆𝐞𝐭 𝐅𝐫𝐞𝐞 𝐀𝐜𝐜𝐞𝐬𝐬 𝐭𝐨 𝐃𝐞𝐦𝐨 𝐑𝐞𝐩𝐨𝐫𝐭, 𝐄𝐱𝐜𝐞𝐥 𝐏𝐢𝐯𝐨𝐭 𝐚𝐧𝐝 𝐓𝐨𝐂: https://lnkd.in/db8W2Frq #PrebioticSoda Market Size is valued at USD 248.2 Mn in 2023 and is predicted to reach USD 447.5 Mn by the year 2031 at a 7.8% CAGR during the forecast period for 2024-2031. ▪ 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬 𝐂𝐨𝐯𝐞𝐫𝐞𝐝 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐑𝐞𝐩𝐨𝐫𝐭 𝐚𝐫𝐞: ▪ GT's Living Foods ▪ Health-Ade ▪ Brew Dr. Kombucha ▪ Humm Kombucha ▪ Revive ▪ Better Booch ▪ Clearly Kombucha ▪ SUJA JUICE LIMITED ▪ Farmhouse Culture ▪ WILD TONIC - Jun Kombucha ▪ GoodBelly ▪ Lifeway Kéfir México ▪ Nestlé Nespresso SA ▪ Yakult Honsha Co., Ltd.. ▪ Danone ▪ Chobani ▪ Harmless Harvest ▪ BIO-K PLUS INTERNATIONAL INC ▪ Amul (GCMMF) ▪ Fonterra #MarketGrowth #HealthyBeverages #CAGR #SodaTrends #WellnessMarket #FunctionalBeverages
Prebiotic Soda Market Size
insightaceanalytic.com
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