BevSource’s Post

The rise of functional beverages has transformed consumer expectations and inspired a surge in the popularity of CBD-infused drinks. These drinks offer an easy and accessible way for everyday consumers to incorporate CBD into their routines. For brands looking to enter the CBD-infused beverage market, you should be aware of the market entry opportunities and challenges you could face. Set yourself up for success by checking out this article and learning more about the growing CBD-infused beverage trend and what you might be up against.

Among the latest trends is “mindful drinking,” an awareness of beverage choices and consumption patterns that many adopt as part of their wellness and lifestyle goals. This awareness influences shoppers’ choices of alcoholic and nonalcoholic beverages alike. Learn how this focus on well-being is driving consumer behavior and beverage market innovation in multiple ways.

Among the latest trends is “mindful drinking,” an awareness of beverage choices and consumption patterns that many adopt as part of their wellness and lifestyle goals. This awareness influences shoppers’ choices of alcoholic and nonalcoholic beverages alike. Learn how this focus on well-being is driving consumer behavior and beverage market innovation in multiple ways.

As a fellow Gen Z member, I don't see the functional beverage trend slowing down. Wellness is recession proof and as consumers grow more educated, it is difficult to see why anyone would continue to drink traditional soda. I would love to see more studies on the growth of other functional health drinks such as the growth of plant-based beverages. Or, how the sober curious movement has led to an increase in demand for kava and kratom drinks. 👀 My favorite article on the topic recently has been by Caitlin Tracy, MBA. https://lnkd.in/eqXb4Zpc

What a great article. We’ve never been ones to jump on trends. Our focus for the products we create is to make great coffee more accessible rather than jumping on every micro trend that pops up. Maybe CBD, adaptogens etc in coffee beverages is here to stay but I don’t have a lot of conviction over that personally. All I know is coffee as a drink has been around for a long time in its simplest form (prepared with water) and we focus on innovating from a place of simplicity. Not innovation out of complexity: Start with great coffee ✅ Brew it with water ✅ Process it in a unique way that doesn’t damage the complexity ✅ Package it in innovative ways to make it easy to use ✅ What you do with it after is up to you! But we’ll stick at making black coffee for now. For us that’s a trend that will be here for a long time to come because it sticks to the core principles around why coffee exists and why people consume it. I love innovation but not at the expense of the core ingredient. Especially one as interesting as coffee! #coffee #coldbrew

Consumer preferences for food and beverage products are changing, increasing demand for healthier alternatives. Explore how this is impacting the beverage industry with key trends identified by BeverageDaily. #WePackItAll #BeverageDaily #FunctionalBeverage #ContractPackaging #ContractFilling

Check out this post to learn more about how and often-overlooked Gen X is getting their time in the spotlight.

If you're involved in the beverage industry, you've likely noticed the increasing number of probiotic sodas, mushroom teas, and drinks infused with ingredients that claim a functional benefit. The Functional Beverages category has taken over the market in recent years, and our Beverage Architects are more than familiar with these formulations! Do you have the next big idea for a wellness-focused drink? Read more about our work with Functional Beverages and some little-known facts about this blossoming category!

Flavor Innovation: How "Stevia Juice" is Winning Over Taste Buds In a world where consumers are increasingly seeking healthier lifestyle options without sacrificing flavor, "Stevia Juice" emerges as a trailblazer, seamlessly blending health benefits with a burst of taste. This remarkable beverage is setting new standards in the beverage industry, offering an array of flavors sweetened naturally with stevia—a zero-calorie, plant-based sweetener. This article delves into the innovation behind "Stevia Juice" and outlines the compelling benefits for distributors considering introducing this standout product to their country. The Sweet Spot of Health and Taste "Stevia Juice" is revolutionizing the beverage market by offering a no-compromise solution for health-conscious consumers. Unlike traditional sweetened drinks that are high in sugar and calories, "Stevia Juice" provides a guilt-free alternative that doesn't skimp on flavor. This is achieved through the meticulous selection of high-quality, natural ingredients combined with the sweetness of stevia, appealing to everyone from fitness enthusiasts to those simply looking for a delicious, healthier drink option. Why Distributors Should Choose "Stevia Juice" - High Market Demand: The shift towards healthier lifestyle choices has created a significant demand for products like "Stevia Juice". Distributors can tap into this growing trend, meeting the needs of health-conscious consumers while expanding their market reach. - Enhanced Customer Loyalty: "Stevia Juice" builds strong customer loyalty by delivering on its promise of health without compromise. As consumers increasingly look for brands that align with their values, distributors of "Stevia Juice" can benefit from high repeat purchase rates. - Alignment with Health and Wellness Trends: The health and wellness sector is experiencing rapid growth. Distributors of "Stevia Juice" are perfectly positioned to capitalize on this trend, offering a product that resonates with the desires of modern consumers. - Support and Collaboration: Distributors of "Stevia Juice" gain a partner committed to their success. From marketing support to sales strategy, the "Stevia Juice" team works closely with distributors to ensure a profitable and sustainable business model. In conclusion, "Stevia Juice" is not just another beverage; it's a forward-thinking brand that meets the current and future needs of the market. For distributors, the decision to carry "Stevia Juice" in your country is an investment in a healthier, more flavorful future for consumers. With its combination of irresistible flavors and health benefits, "Stevia Juice" offers a unique opportunity to lead the charge in the evolving landscape of the beverage industry. Join us in bringing this innovative product to your market and watch as "Stevia Juice" becomes a favorite choice among health-conscious consumers.

We surveyed consumers and 64% said they are now taking a proactive approach to their long-term wellness. Understanding the shift towards health and wellness, as well as the driving forces behind the “sober-curious trend”, shows us the need for healthy ingredients and added functionalities. This creates exciting opportunities for the beverage industry to evolve. Follow Prinova to stay up to date with the latest trends. Download the report: https://lnkd.in/e-JTyvQX #ThisIsPrinova #FoodandBeverageTrends #FoodInnovation #FoodBeverageIngredients