Better Than Booze reposted this
What is clear is that the alcohol industry is leaning into low-dose THC beverage as an alignment to growth, a path for success. We can partner with distribution to reach channels where the consumer regularly shops for beverage. This new THC category will take time to become fully sustainable, but we are on the right track, and seeing over 400% growth in account base in some areas. Retailers are making room for THC beverage…how delicious is that?! #thcbeverage #hempbeverage Diana Eberlein Better Than Booze Benzinga's Cannabis Capital Conference
CEO/Founder Charlotte Beverage Distribution We are making sure everyone has a seat at the bar. Empowering our hospitality leaders to revolutionize their drink menus. CEO/Founder: The Roaring Social.
2moI understand the message here but THC beverages are bringing a new life to the distributors. They are not reviving the alcohol industry. Brands should be very careful when opting to sell direct to retailers. It's wise to sell to them at wholesale prices and not the pricing given to their distributors. If they don't have distributors yet, brands should be pricing as if they are there. By doing so, they are ensuring the supply chains profit margins. Just me 2 cents based on what I have seen. 🤷🏼♀️