💁🏻♀️ Explosive Brand & Design | for Neurospicy, Chronically Ill & Disabled Biz Badasses ✨ Founder @ BeBeau Creative 🌻 Co-Founder @ The Bloomin’ BizAbled 🌼 Professional with Personality 💅🏻 | BA (Hons) Animation
Now this is the ✨absolute✨ worst thing I’ve made in my life… BUT it makes my point Just because a design is on-brand 👉 Doesn’t mean it’s a good design FOR your brand Creative Tuesday ✍🏻 has taken a painful (for me) turn this week Exhibit A ✅ The colours are right ✅ The fonts used are correct ✅ The submark pattern is there ✅ The illustrations have been added So what’s wrong with it? I’m glad you asked 😏 TEXT ❌ No consistency with spacing or tracking between letters ❌ Letters aren’t bottom aligned together (some are floating up) COLOURS ❌ Gradient is mucky Not all colours that match well, will blend well ❌ Low contrast is making the text illegible e.g., pale yellow over pale mint ❌ No sense to spot colouring of letters Needs to be strategic, logical & consistent VISUALS ❌ Overlap too much They’re in the way of the design, rather than accenting it ❌ The pattern is too opaque, which makes the text more difficult to read FORMATTING ❌ No logical alignment ❌ Object too close to, or overlapping the edge ❌ Randomised sizing I could probably write more, but you should get the idea Now if this was the quality of someone’s content to sell their services… would you trust them? Would you hand over your money? Probs not Because we’re taught that if it quacks like a duck… it’s probably a duck So sort it out m8 Otherwise your ideal clients are gonna think you quack sh!t and pay somebody else for your service instead Need help? 👀 DM me or fill out the discovery form in the comments 💜 #ProfessionalWithPersonality #Design #VisualIdentity #PersonalBranding #Neurodiversity #ChronicIllness #Authenticity ••••••••••••••••••••••••••••••••••••••••••• I’m Bethany 💁🏻♀️ Founder of BeBeau Creative 🌻 A Full Service Design & Digital Agency ✨ for Neurospicy, Disabled, Chronically Ill & Inclusive Business Owners READY TO BOOK: 🧲 Messy to Magnetic - 3 Month Programme 🔥 Visual Identity Fast Track - 90min Strategy Call Go to my featured section to SIGN UP today! 👩🎤 BE alternative so there is NO alternative! 👩🎤
📌 DISCOVERY FORM
Louder for the people in the back 👏👏
Love this, being on brand is more than just using the right colour palette, you need consistent high-quality (and for things to actually look good 😅) too!
The design 👑 right here!! You're so right. On brand doesn't = good!
💁🏻♀️ Explosive Brand & Design | for Neurospicy, Chronically Ill & Disabled Biz Badasses ✨ Founder @ BeBeau Creative 🌻 Co-Founder @ The Bloomin’ BizAbled 🌼 Professional with Personality 💅🏻 | BA (Hons) Animation
7mo📌 Oops, did no engagement today… I was at my brothers school advocating for SEND help to get rolling on the ADHD assessment They’ve been unhelpful AF for over a year 🙄