Beth Carter’s Post

Highly recommend looking into this for your engagement needs.

A tale of two datasets~ or, how to be so close to cutting edge that you fall off. or, how to be so far from cutting edge that you lose relevance. As a professional I'm always looking for ways to stretch my technical skills and provide relevance to my profile (aka, answer my own questions). On a search today I came across a custom made AI *just* launched that provides mock data for analysis. Very cool, right? Publishable data for recreating org-only design or just for looking at a type of data you don't usually see. Turns out it was so close to cutting edge... it didn't work very well (at least not yet) and probably wasn't ready to go public. On the other hand, I found a highly relevant institution collecting EXACTLY what I needed to find out if my allergies are actually worse this year- and wouldn't you know, it requires about 12 weeks wait time and a laundry list of information (think CV, research institution letter head??, justification statements) just to request access. Who wants to go through that especially when the coveted data is submitted by volunteers!? I think you can guess which of the two is far preferrable and which of the two is paper pushing its way into obscurity. Have you found any cool data lately?

You DON’T need to spend $50k+ or wait 45 days to get statistically significant results in your incrementality studies. Not anymore. Our latest update at Stella makes incrementality testing faster, more affordable, and more accessible. Here’s how: ✅ Our AI-powered platform finds the best holdout regions for the shortest path to statistical significance. ✅ On average, our clients reach significance with just holding back $5k-$8k in ad spend over 15-20 days (not $50k and 45 days like some of our competitors). ✅ Results show an iROAS difference of less than 0.04 compared to top-tier (and much more expensive) vendors. And with our new AI Lead Data Scientist (her name is Stella btw) built right into the platform, your team can set up, run, and interpret incrementality studies—all without hiring a full-time data scientist. I’m so stoked about these updates that I’m going to give you 50% off your first month with Stella’s incrementality tool AND early access to unreleased marketing measurement features. *Just in case you are wondering, that means Stella will cost you just $1,000 for the first month and only $2,000 each month after for unlimited incrementality studies.* No more overspending or waiting months for results. Want to see how Stella can maximize your marketing ROI? Let’s talk—comment “Stella” below, and I’ll share the details directly with you. Or just schedule a Demo here: https://lnkd.in/eNzKP_rs

This is a great article. Seriously, if you’re looking for an MMM provider, give this a read. It can seem like a daunting task but it doesn't have to be. Some helpful questions to consider when choosing an MMM provider: • What intervals do your models report on and what’s the refresh rate? • What is your error rate and how do you measure accuracy? • How have your insights driven ROI for other clients? #MMM #MarketingMix #PerformanceMeasurement #Analytics

Unleash the power of online data with our incredible Data Intelligence Service! 📊💡   Dive into a world of insights! Our Data Intelligence Service is your key to understanding online trends, consumer behavior, and market dynamics. 📈💻 Stay ahead of the curve and make informed decisions that drive success. https://lnkd.in/d6Adi4QJ   💡 What can you expect? ✨ Real-time analytics for a dynamic understanding of your online presence. ✨ Identify emerging trends and capitalize on opportunities. ✨ Gain valuable insights into your audience and tailor your strategies for maximum impact. ✨ Stay one step ahead of the competition with comprehensive market intelligence.   🚀 Ready to elevate your digital game? 💻 Join the league of savvy businesses using our Data Intelligence Service to unlock unparalleled online success! 🌐🔍 #DataIntelligence #OnlineSuccess #UnlockThePower #WebScraping #Data #PriceMonitoring 

That is cool and accurate! With Generative AI, web browsers are really starting to morph into an extremely useful tool rather than just a generator of search results.  

🔎 If you're using a popular contact database for all of your people data, then you're 1️⃣ researching out the same people everyone else is, and 2️⃣ missing many others... There's several creative ways to find more people both in Clay and outside of the many data providers that we waterfall to find results... These are: 1️⃣ Negative searches - instead of searching for who you want, you search for who to exclude. 2️⃣ People searches from Sales Navigator - do your search in Sales Nav and then import into Clay. 3️⃣ Waterfall Claygent & Google Search - first you use our AI Agent to try and find a LinkedIn profile, and if that doesn't work, then you do a Google Search for it. If you're interested to learn more about these techniques in detail, check out my latest newsletter post where I go into more detail. 3,000 Free Credits inside to get started, too. Link in comments.

Universal Analytics has officially shut down. From now on, you won’t be able to access or download any current or historical data for standard and 360 properties. It will be only GA4 from today! Google Analytics 4 (GA4) Enhances Insights: 1. AI Insights: GA4 uses AI to predict consumer behaviour and explain data changes clearly. 2. Comprehensive Tracking: Tracks journeys across channels, integrating data from platforms like Pinterest and Reddit. 3. Budgeting Tools: Optimises media spend and tracks performance against targets. 4. Privacy-First: Adapts to privacy regulations, offering a complete view of user interactions. For more insights, check here: https://zurl.co/Pkzu

Guide: Using GPT for Digital Marketing Analytics (with examples)

Google is rolling out new AI-powered features in Google Analytics to empower marketers with actionable insights and seize key opportunities. The enhancements are part of the long-anticipated Google Analytics 4, set to replace existing standard and 360 analytics tools. Explore the latest updates here: https://lnkd.in/daNzNzew #Google #Analytics #AI #MarketingInsights