BETER’s Post

Our Head of Sales, Oliver N. has been talking to G3 Media about how esports could be an untapped goldmine for operators and focuses on the biggest esports tournaments taking place throughout the remainder of 2024. 🏆 Esports is now a top vertical for operators, and the remainder of this year offers a unique window for operators to invest in esports betting and tap into some of the biggest tournaments in the space. 🕹️ Tournament-wise, ‘The Big 3’ are Counter-Strike, League of Legends, and Dota 2. These esports giants continue to be high-yield performers. The IEM Rio Counter-Strike event in October, followed by the Counter-Strike 2 Major in Shanghai in November, offers huge opportunities, particularly in North and South America. Counter-Strike remains a betting favourite, with player-focused BetBuilder wagers providing both volume and value. 📈 Kicking off in September and running through November, League of Legends World Championship is a global event that gives operators a chance to build month-long campaigns that develop with the tournament, keeping engagement high throughout. 🎮 Operators that capitalise on this growing vertical can take advantage of new revenue streams with tournaments offering high-quality content and betting opportunities. 💰 Read more: https://lnkd.in/ewAfv8gs Are you ready to capture your share of the esports betting boom? PandaScore offers the data-driven products you need. 🐼 Contact us to learn more: sales@pandascore.co  #EsportsBetting #LeagueOfLegends #CounterStrike #Dota2 #DataDrivenProducts #PandaScore

🎮 Esports is taking the world by storm—are you tuned into this game-changing trend? 🎮 The inaugural Esports World Cup has set a new benchmark in the sports industry, drawing over 500 million viewers globally. With a peak of 3.5 million concurrent viewers during the League of Legends Grand Final, this event has proven that esports is no longer just a niche but a mainstream phenomenon. The $60 million prize pool and over 250 million hours of content consumed highlight the massive commercial potential of esports, attracting top-tier sponsors who are eager to tap into this engaged, digital-native audience. Esports is now challenging traditional sports in terms of viewership and sponsorship opportunities. Brands that were once focused solely on conventional sports are now recognizing the unique value proposition esports offers—access to a younger, more tech-savvy demographic that is deeply engaged in the content they consume. This shift in sponsorship dollars is a clear indication that the lines between traditional sports and esports are blurring, with the latter emerging as a formidable player in the global sports industry. As esports continues to grow, how do you see it reshaping the future of sports and sponsorship? Share your thoughts and join the conversation! #Esports #SportsSponsorship #GamingIndustry #EWC2024 For more details, you can read the full article here: https://lnkd.in/duXEKVnf

Today, we're spotlighting traditional sports teams investing in esports.⚽🎮 When sports giants venture into esports, it signals a real commitment and underscores the tremendous growth potential in this space. Let's look at a few major clubs that have made this leap: FC Schalke 04: Schalke entered the esports industry in 2016 by acquiring a spot in the EU LCS, now known as the LEC, showcasing their belief in the competitive gaming landscape. Paris Saint-Germain (PSG): In 2016, PSG Esports was launched, starting with a League of Legends team and later expanding into FIFA, Dota 2, and Brawl Stars, reinforcing the club's global brand through digital competition and currently being active with Team Quest. Eintracht Frankfurt: Ventured into esports in 2018, by creating a team to compete in the Virtual Bundesliga and FIFA tournaments, signaling their commitment to the digital sports landscape. These investments aren't just about brand expansion; they're about building new fan experiences and engaging a younger, tech-savvy audience that sees esports as a mainstream entertainment option. I'm excited to see where this journey leads and how traditional sports clubs will continue to innovate and grow within the esports ecosystem. Which traditional sports team do you think will be next to dive into esports? And how would you like to see these collaborations evolve? P.S. The graphic below shows some of the biggest sponsorship movements we could find. If you have any additional ones that would make a good fit, feel free to comment. #SponsorshipSuccess #MeasurableFact #esports #Sponsorship #Sportsbusiness #analytics

The esports industry, while showing impressive growth, is grappling with profitability issues. A major hurdle is the lack of deep cultural relevance, unlike traditional sports leagues that have been woven into societies for generations. Esports' integration into mainstream youth lifestyles remains incomplete, hindering the development of a passionate, long-term fanbase. Brands often perceive esports as niche, limiting investment in sponsorships and advertising. This perception stems from a lack of understanding and appreciation among the general public. Esports broadcast licensing also faces challenges. Established leagues like the NBA and NFL have built fan bases over decades, driving viewership and licensing value. Esports, with its shorter history, struggles to command similar fees due to its perceived niche appeal. Additionally, esports audiences are fragmented, defined by the games or companies they follow, making it difficult to build a cohesive fanbase. To unlock profitability, esports must cultivate cultural relevance through partnerships, collaborations, and compelling narratives. Expanding mainstream appeal requires educating the public through campaigns, media partnerships, and accessible content.

Why don't esports events turn a profit? Did you know that a major event can easily cost over $2.5M to run? Some people think that ticket sales covers the shortfall, but the reality is a sold-out arena will only earn you back $810K of that cost in the best-case scenario. So how do traditional sports make money then? BROADCAST DEALS (which don't exist in esports). Check these numbers: NFL - $110 BILLION over 11 years (2021) IPL - $9.07 BILLION over 5 years (2022) UFC - $1.5 BILLION over 7 years (2018) So where does the rest come from? Or what's a solution? A. Publisher support ($$$$$) B. Cut costs What costs can be cut? Here are some options: 1. Lower broadcast quality 2. Less support for teams/players What's your solution? Klaus Kajetski & YaLLa Esports are attempting to change the game themselves with lower-cost tier-1 tournaments like Compass CS2 which they just ran, featuring a $450K USD prize pool.

🎮 [Sports Biz News] 🇪🇸 Spanish Esports League LVP Welcomes HyperX as New Sponsor👏 LVP (Liga de Videojuegos Profesional), operated by GRUP MEDIAPRO, has announced HyperX as the official sponsor for Superliga and Iberian Cup, the professional 'League of Legends' tournaments in Spain. HyperX will provide peripherals and feature activities for the community. With the expanding esports market, more sponsors are joining. The European esports market is expected to generate about $1.44 billion in revenue by 2024, with a compound annual growth rate (CAGR) of 6.44% from 2024 to 2028. This growth offers significant opportunities for brands like HyperX to enhance their visibility and engagement within the gaming community. As LVP’s new sponsor, HyperX aims to leverage this partnership to strengthen its brand presence and connect with a broader audience. The collaboration is set to bring innovative experiences to the esports community, emphasizing the importance of quality peripherals in competitive gaming. This strategic move highlights the growing importance of sponsorships in the dynamic esports industry, positioning both LVP and HyperX at the forefront of esports marketing and engagement. LVP's CEO, Jordi Soler, expressed enthusiasm about the partnership, emphasizing the critical role of high-quality peripherals in esports competitions. The introduction of HyperX as a sponsor is a testament to the evolving landscape of esports, where technology and engagement play pivotal roles in the success and growth of competitive gaming. ✨    #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #LVP #HyperX #Superliga #IberianCup #esports #LeagueofLegends #gaming #gamer

💥 A LANDMARK ESPORTS PARTNERSHIP WITH GENIUS SPORTS 💥 We are so excited to be teaming up with Genius Sports, a global leader in sports data commercialization with an impressive distribution network of over 400 clients worldwide. Our partnership with one of the largest sports technology companies unites our expertise and experience to create a powerhouse esports offering. 🚀 Bayes Esports will be added to Genius Sports’ illustrious portfolio of data partnerships, alongside the NFL and Premier League. Their commitment to data integrity and building high quality products is reflected in its 23% YoY growth. Genius Sports is already on track to achieve half a billion in revenue this year! 💸 With the partnership, Genius Sports’ esports portfolio will be supercharged with Bayes Live Match Data and industry-leading esports data product suite. In return, select Genius Sports’ products will also be available through Bayes Esports’ distribution.⚡   Together, we're setting a new standard for esports solutions. Read more about the partnership shaking up the industry and reach out to us to collaborate: https://lnkd.in/eSaCHUxm #BayesEsports #Esports #EsportsData #EsportsOdds #EsportsBetting #BettingOdds 🎮🔥

Esports is growing

We recently acquired our first licence in the lucrative American market, in the esports-friendly state of Colorado. 🇺🇸 The state's clear and innovative framework supports esports with a broad catalogue of titles and tournaments approved for betting. This strategic move allows us to support our clients with confidence, enabling them to expand their esports offerings in an opportunity-rich market. 📈 The regulatory framework across the country is shifting at different paces, but almost all states are going in one direction: expansion. We plan to be at the forefront of making sure that esports betting works for the whole ecosystem: operators, suppliers, regulators and the betting public. 🌐 As an esports supplier, we have a duty to show operators the way and give them the tools, knowledge and expertise to make the right decisions. By guiding our operators through the complexities of US esports betting regulations and leading from the front, we enable our clients to make informed decisions that balance the opportunity with stability. ⚖️ We’ve proven we’re serious about the US market and we’re a safe pair of hands that actively supports and serves operators, bettors and regulators alike. 🐼 Learn more about our strategic approach and commitment to the US esports industry: https://lnkd.in/ewaeEWb6 #Esports #Colorado #MarketExpansion #PandaScore

🎮 Margin management is essential for maximizing success in esports betting, as highlighted by Bayes Esports. Their new tool in the Odds Marketplace enables sportsbooks to customize margins and better manage risk, positioning them for growth in this competitive sector. #Esports #SportsBetting #RiskManagement #GamingInnovation #BayesEsports