Better Beverage Bureau’s Post

Take a deep dive into the 2024 #GrandEx Award and learn how Taco Bell and its cast of partners rewrote the playbook on experiential earned media—and scored the event campaign of the year—with "Live Más LIVE."

💡 The day you have all been eagerly awaiting - the next instalment of our Trade Mark Round Up Report, carefully curated by my brilliant colleague, Abigail Wise and contributed to by many of our IP team colleagues. Click below ⬇ to access the report. 📢 If you missed our Webinar discussion on some of the key cases, you can access it here: https://lnkd.in/e5-Bjy2a. For any burning trade mark questions, please get in touch with myself, Abbie or any of the IP team! #trademarks #intellectualproperty

1800 Tequila, the #1 super premium tequila brand in the U.S., has been a Theory House client for over 3 years. By strategically aligning with the passions of sports enthusiasts, we've helped 1800 Tequila expand its market share. The brand's limited-edition packaging designs, featuring iconic sports team partnerships, create a tangible connection with fans, allowing them to celebrate their teams while enjoying their favorite spirits. The strategy focuses on creating unique bottles that showcase the colors, logos, and visual elements of these partnerships. By embracing the aesthetics of various franchises, 1800 Tequila stands out on shelves and embeds itself within fan communities. This initiative goes beyond branding—it's about fostering a deep connection with fans, turning bottle ownership into a personal and meaningful experience. By tapping into the emotional territory of sports fandom, 1800 Tequila drives purchase decisions based on passion rather than just product quality. The brand's innovative approach not only increases market share but also builds lasting connections with its audience. As the campaign continues, blending premium spirits with sports culture proves to be a winning formula for 1800 Tequila in the competitive spirits industry.

1800 Tequila, the #1 super premium tequila brand in the U.S., has been a Theory House client for over 3 years. By strategically aligning with the passions of sports enthusiasts, we've helped 1800 Tequila expand its market share. The brand's limited-edition packaging designs, featuring iconic sports team partnerships, create a tangible connection with fans, allowing them to celebrate their teams while enjoying their favorite spirits. The strategy focuses on creating unique bottles that showcase the colors, logos, and visual elements of these partnerships. By embracing the aesthetics of various franchises, 1800 Tequila stands out on shelves and embeds itself within fan communities. This initiative goes beyond branding—it's about fostering a deep connection with fans, turning bottle ownership into a personal and meaningful experience. By tapping into the emotional territory of sports fandom, 1800 Tequila drives purchase decisions based on passion rather than just product quality. The brand's innovative approach not only increases market share but also builds lasting connections with its audience. As the campaign continues, blending premium spirits with sports culture proves to be a winning formula for 1800 Tequila in the competitive spirits industry.

Are you a brand owner or trade mark attorney? Building on the insights shared during our recent webinar, we are pleased to present the third edition of our Trade Mark Round Up Report, covering important trade mark cases and thought provoking filing practices from 2024. Our report has somewhat of a majestic thread running through it, including cases of confusion between ‘Royal’ alcohol beverage brands and royalty in the sports world with 7-time F1 world champion Lewis Hamilton being defeated by a luxury watch brand. Read the report in full here: https://okt.to/Axghei Abigail Wise #IntellectualProperty #Trademarks

How do you take a historic brand with a rich French heritage and make it resonate with modern audiences? By combining cultural relevance with strategic partnerships. This article dives into Grand Marnier’s new campaign. By connecting with the hip-hop world and embracing cognac’s deep ties to the culture, Grand Marnier is showcasing its versatility and the importance of listening to consumers to understand how a brand like Grand Marnier fits into their lives (or not). This approach highlights the power of a consumer-led strategy and cultural alignment in reimagining a brand. What do you think of their strategy? Brands that lead with Consumers Win! #BrandStrategy #MarketingInnovation #Consumerinsights #Grandmarnier

This article from Nosh.com (link in the comments) popped up in my email and it caught my eye because it featured prominently our clients NoBull Burger (and our packaging design!) - then I dug into it and found a very interesting take on big shows (Expo West) and smaller, regional shows and the perspective that brands have when it comes to participating, or not participating, in these shows - here’s a quick summary: At the Virginia Food and Beverage Expo, nearly 200 local brands showcased their innovations. Amid economic considerations, brands like NoBull Burgers and True Made Foods chose strategic focus over larger trade shows, prioritizing direct marketing and customer engagement. Key takeaway: In today's tight economic climate, emerging brands are becoming highly strategic with their resources to foster sustainable growth. It’s very interesting hearing brands leaning into the smaller shows - we’re lucky in North Carolina to have the Flavors of Carolina show which is one of the best shows I’ve gotten to attend because of its size and hyper focus on bringing retailers and NC brands together. Have you experienced the impact of choosing smaller shows over larger ones? What are your thoughts on strategic focus in brand growth and customer interaction? #BrandStrategy #CustomerEngagement #FoodAndBeverage #LocalBrands #SustainableGrowth #PackagingDesign #betterwithbuttermilk

Better CX, AOV and LTV with engagement using Blustream.

When launching a new brand in a city, many focus on the top 50 bars or the coolest venues, missing the key point: What are the best bars for your brand? The famous spots may be more focused on building their own brand, but smaller, less-known outlets often align better with your commercial goals and tell your story more authentically. These places welcome your brand and may even offer higher rotation with less investment. Enroll in my "Bootstrapping a Drinks Brand" course to discover more 👉 https://lnkd.in/e9_-diBY

With my 20 years of experience in F&B operations at Australian sporting venues and another 20 + years on, I know that you can take the person out of the industry but not the industry interest out of the person; that’s me. I note that labour cost management in the US is as critical as here in Australia. Their wages are less than $10 per hour, compared to our Australian wages of between $30 and $55 per hour, depending on the days worked. Labour is what Inzenius cares about. #ThatsInzenius #Payroll