Best Case Scenario | Event & Marketing Company’s Post

What is Corporate Events? Corporate events are gatherings organized by businesses or organizations for specific purposes, such as networking, team building, product launches, conferences, seminars, or celebrations. These events are designed to achieve strategic objectives, enhance brand visibility, foster relationships, and engage stakeholders, including employees, clients, partners, and the media. Step-by-Step Guide to Planning and Organizing Corporate Events: ➡️Define Objectives: Determine the purpose and objectives of the event. ▫️Identify key stakeholders, target audience, desired outcomes, and measurable goals, such as increased sales, brand awareness, or employee engagement. ➡️Budget Allocation: Establish a realistic budget for the event. ▫️Allocate funds for venue rental, catering, audiovisual equipment, decorations, marketing, staff, transportation, and contingency expenses. Ensure the budget aligns with the event's goals and expected ROI. ➡️Select Event Team: Assemble a dedicated event planning team or hire event management professionals. ▫️Delegate responsibilities, define roles and responsibilities, and establish clear communication channels within the team. ➡️Choose Date and Venue: Select a suitable date and time for the event, considering availability of key stakeholders, seasonality, and potential conflicts with other events. ▫️Choose a venue that aligns with the event's theme, capacity requirements, location accessibility, amenities, and budget constraints. ➡️Develop Event Concept and Theme: Create a compelling event concept and theme that reflects the objectives, audience preferences, brand identity, and industry trends. ▫️Design an event agenda, program flow, and activities that engage attendees and deliver value. ➡️Vendor Selection: Identify and contract with vendors and suppliers for catering, audiovisual equipment, décor, entertainment, transportation, and other event services. ▫️Negotiate contracts, review terms and conditions, and ensure vendors meet quality standards and deadlines. ➡️Marketing and Promotion: Develop a comprehensive marketing and promotional strategy to attract attendees and generate buzz around the event. ▫️Utilize digital marketing channels, social media platforms, email campaigns, press releases, partnerships, and targeted advertising to reach the target audience. ➡️Logistics and Operations: Coordinate logistical details, such as guest registration, ticketing, transportation, accommodations, security, signage, seating arrangements, and technical requirements. ▫️Create a detailed event timeline, contingency plans, and communication protocols for smooth execution. I'm rooting for you 💖 I remain your Certified Event Planner/Coordinator #event #eventcoordinator #eventplanner #LinkedIn

𝗗𝗼𝗲𝘀 𝘁𝗵𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝘁𝗼 𝗽𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗲 𝗶𝗻 𝗮𝗻 𝗲𝘃𝗲𝗻𝘁 𝗰𝗼𝗺𝗲 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗯𝗼𝘀𝘀? 👉 When people think about event management, many envision setting up a booth at local or international exhibits, bringing team members along, and handing out giveaways to visitors. While these activities are part of the process, they represent only a small fraction of what event management truly entails. As the head of the Event and Sponsorships Department at MATARAT Holding, I have often encountered this narrow perspective. My experience has taught me that effective event management requires a comprehensive approach that goes far beyond these surface-level elements. Over the past months, I have collaborated with event management experts, my direct manager Ahmad Almusained, and my colleagues Adeeb Alsaawi, Abdulaziz Aldrees, Abdulrahman Alzamil, Saeed Baabdullah, to develop a strategy that emphasizes the strategic importance of this field. Event management is not just about logistics; it is about achieving organizational goals, creating memorable experiences for attendees, enhancing brand image and cultivating meaningful relationships. In December 2023, I began working intensively with Jo Ann Sweeney, a renowned expert in event management, public relations, media relations, and branding. Together, we developed a roadmap to guide our event planning for 2024, encompassing both local and international conferences and exhibitions. The roadmap aligns with Saudi Arabia’s Vision 2030, the National Aviation Strategy and MATARAT’s business priorities. Consistency in managing both internal and external events smoothly is crucial, as it adds value to participants and enhances MATARAT Holding’s reputation. Today, after nine months of dedicated effort and follow-up, I am proud to announce the official implementation of this comprehensive approach. The roadmap will steer our event activities, ensuring that we continue to create impactful and memorable experiences that align with MATARAT Holding’s objectives and values, the National Aviation Strategy, and Saudi’s Vision 2030. I have created a guide on selecting the right events strategically for you and your organization. 𝗙𝗲𝗲𝗹 𝗳𝗿𝗲𝗲 𝘁𝗼 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝗮𝗻𝗱 𝘀𝗵𝗮𝗿𝗲 𝗶𝘁 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗻𝗲𝘁𝘄𝗼𝗿𝗸. 👋

A useful and easy-to-follow guide for ensuring events meet their strategic business objectives. This is a great reference document generously shared by Meshari Alhuwaymil MPA, PMP Meshari includes a matrix to help evaluate your events on six key criteria.

Data shows, companies event programs tend to be 20% of their total MKG spend, and yet, approach and strategy is getting lost and taking a backseat? For 12 years I have heard... " Tradeshows and so expensive." " Events are a lot of money and effort to do right." " I don't even know why we go to this event." " We go to the event but it doesn't do anything for us." If a company is spending 20% of their total MKG budget, I would expect a well crafted approach and strategy. Essentially deciding; which events to deploy capital to, which audience is being targeted, spend to return opportunity, creative execution to drive results desired, and strategic adjustments. Who is doing this? I think you have some major/Large companies with very strong Head of Global Events who do this. But majority of companies executing event programs and spending $250,000 - $3,000,000 a year on events, do not have a Head of Global Events. This is a problem. Here is what I see... Many companies have an "events person." This person is an event planner by trade, and quite good at executing event, planning events, and keeping the train on the tracks in the crazy world of events. But they are not experienced strategists or sales and marketing thinkers. EVENTS ARE SALES AND MARKETING. They are also not given a seat at the table, nor do they have enough influence to ensure the company is crafting and executing an aligned events strategy that drives results and puts that 20% MKG spend to work. Many of them are raising their hand. Many of them are asking for alignment, goals, and to take a step back to see where there are opportunities to create more impact with the event program. But they can't do it alone. They are busy, overworked, under resourced and drowning in execution. CEO's don't have time, CMO's don't have the time, and relly they are setting and casting the larger vision/strategy. Often this leaves upper management and VP's of sales, MKG, GTM. And most importantly, who owns it? Does anyone? The question is, do they view events as a cost of doing business or sales and marketing channel? 12 years doing this, hundreds and hundreds of customer phone calls, and I can tell you this. The Companies with execs and upper management who view events as a sales and marketing channel, have success. The ones who view it as a cost of doing business, do not.

Event marketing: event industry statistics & data points The events industry is recovering strongly, with 60% of events held in-person, 35% virtually, and 5% hybrid. A new report reveals that the global events market, valued at $1.1 trillion in 2019, is expected to grow to $2.1 trillion by 2032, indicating significant potential for the future. Here are more of the in-person event insights: - 80.4% of producers see in-person events as their top marketing channel.   - 52.1% reported increased attendance last year; 86.4% plan to maintain or increase in-person events in 2024.   - 82% of attendees prefer in-person events; 70% find them the best source for training.   - 75% appreciate educational demos.   - 81% are interested in networking; 80% trust in-person events for discovering products.   - Only 10% believe attendance drop down is permanent, compared to 17% in 2023.   - 48% think events are more crucial post-pandemic; 58% plan smaller events.   - 76.6% see in-person conferences as critical for success; 71.2% struggle with ROI proof.   - 63% anticipate attendee numbers returning to pre-pandemic levels soon. To learn more about different aspects of event life feel free to dive into the statistics carefully prepared by Bizzabo. #EventStatistics #EventBusiness #EventIndustry https://lnkd.in/gdX8ZKWv

Discover 𝗪𝗵𝘆 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 𝗠𝘂𝘀𝘁 𝗡𝗼𝘁 𝗠𝗶𝘀𝘀 #IMEX24 – and how MICEboard.com enhances your visibility and connects you with event planners from Germany, Austria, Switzerland! #IMEX stands as one of the premier events in the global meetings, incentives, conferences, and exhibitions (MICE) industry, offering unparalleled opportunities to showcase your brand, discover new business avenues, and connect with key stakeholders from around the world. Here’s why your brand’s presence at #IMEX2024 is crucial, and how MICEboard.com can help you stand out and attract the right audience. 1. Global Exposure: IMEX gathers thousands of professionals from across the globe, providing your brand with an extraordinary platform to gain international exposure and showcase your offerings to a diverse audience. 2. Direct Access to Decision-Makers: The event is frequented by top decision-makers, including event planners and buyers from the DACH region (Germany, Austria, and Switzerland), giving you direct access to some of the most influential figures in the industry. 3. Opportunity to Showcase Innovations: IMEX is the perfect venue to unveil new products or services, providing a receptive audience that is eager to find innovative solutions that can transform their events. 4. Learning and Collaboration: Participate in workshops and seminars, gaining insights into current industry trends and practices which can enhance your business strategies and operations. 5. Networking at Its Best: The environment at IMEX is ripe for networking. Connect with peers, potential clients, and industry leaders, building relationships that can lead to fruitful collaborations. Understanding the significance of making a strong impact at such a major event, MICEboard.com offers specialized services to ensure your brand not only attends IMEX but dominates the conversation. Here’s how we support you: - Enhanced Brand Visibility: MICEboard.com uses targeted content marketing strategies to amplify your presence before, during, and after IMEX, ensuring your brand captures attention across multiple channels. - Direct Connections with Event Planners: Through our extensive network, we specifically target and attract event planners from Germany, Austria, and Switzerland to your stand, ensuring your brand engages with key decision-makers directly. - Custom Marketing Campaigns: We craft bespoke marketing campaigns that resonate with the DACH market, leveraging cultural insights and preferences to maximize engagement and impact. Visit MICEboard to explore how our services can transform your IMEX experience, making your brand not just another participant but a highlight of the event. Let us help you make your mark at IMEX, ensuring your brand becomes a topic of discussion and interest among the top event planners from the DACH region. Make IMEX your stage with MICEboard.com – where your brand becomes the star of the show!

Here’s a thoughtful perspective on the philosophy of events, emphasizing how to select them effectively and their potential influence on enhancing an organization’s position and strategic presence from the expert in event Meshari

➡ Trends and Opportunities in Corporate Event Management: How Feria Valencia Adapts to Change ⬅ According to a recent article from "CONGRESOS" Grupo PUNTO MICE, the world of corporate event management is evolving rapidly. At Feria Valencia, we are proud to offer tailored solutions that meet these new challenges and ensure the success of every event. Below, we highlight three key trends and how we incorporate them into our value proposition. 1️⃣ . Personalization in Sponsorship Acquisition Securing sponsorships has become increasingly competitive, with companies seeking personalized proposals that truly deliver value. At Feria Valencia, we understand the importance of offering tangible returns to sponsors by creating unique visibility opportunities that are tailored to each company's needs. We design events that are more than just corporate gatherings—they are platforms for brands to connect with their target audiences, maximizing their impact 2️⃣ . Cost Optimization through Technology Technology has become an essential ally in optimizing costs and increasing efficiency in event organization. At Feria Valencia, we leverage the latest event management tools, such as mobile apps and digital platforms, to reduce the need for printed materials and streamline logistics. This not only helps minimize operational costs but also reduces the environmental impact of events 3️⃣. Shorter, More Frequent Events One clear trend in the industry is the shift towards shorter but more frequent events. This responds to companies' need to be more agile and to create more specific, direct interactions with their clients. At Feria Valencia, we have adapted our offering of spaces and services to accommodate this new demand. Our versatile spaces and infrastructure allow for quick event turnarounds, offering companies the opportunity to host multiple short events in a modern, well-equipped environment 1️⃣ 2️⃣ 3️⃣ In summary, Feria Valencia is committed to evolving alongside the event industry, providing innovative and tailored solutions to meet our clients' ever-changing needs. We are ready to help companies make the most of every event, creating memorable and impactful experiences. #FeriaValencia Feria Valencia #yourspaceyourevent #Valencia VISIT VALÈNCIA https://puntomice.com/

Amplifying the Week: Acing Pre-Event Preparations🙂 Isn't it awesome to attend an event that went so seamlessly that, when you get home, you wonder: -How did they do it? -How come the other event I attended didn't do that? Event preparation is no joke. I speak from experience, and I'm sure many of you have been behind the scenes at your own private and professional events and seen the amount of work that goes into creating a wonderful experience for guests. Here are some quick tips that have stood the test of time for me: 1. Select quality suppliers to partner with. This means they not only deliver but also communicate on time when things don't go as planned, offer solutions, and make sure you get what you need. 2. Reach out to sponsors on time. Research them beforehand and make sure what you're offering is beneficial to them too. 3. If your event has speakers, align yourself with speakers who respect your time, are cooperative, and who you know will deliver excellence to your esteemed guests. This goes for your MC as well. 4. Finally, if you have an A-Team, make sure they have everything they need to give your guests the best service and make your event absolutely unforgettable. I offer services in event management, protocol, and training when it comes to event management to help you give your utmost best. You can also see me and my team in action tomorrow at Living the Golden Years at House of Joss from 9 am to 2 pm. Our golden girls will shower our audience with true golden nuggets. It's not too late to buy a ticket(P500) or to reach out for more information on available services. WhatsApp or call on +267 72439872.