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Berns Communications Group

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New research from AlixPartners reveals that retailers need to up their game this holiday season. Consumers are demanding a consistent experience across online and in-store channels, with 66% willing to walk away if they can't find the products they saw online in physical stores. Key takeaways for retailers: 🔑 Omnichannel is Key: Ensure consistent pricing and product availability across all channels. 💡 Empower with Information: Most shoppers research online before visiting stores, so focus on providing detailed product information and self-service options. 🆓 Free and Fast Shipping: Free and fast shipping is a must-have for online purchases. 🤔 Re-evaluate Add-Ons: Consider the value and ROI of add-on services like BNPL and social shopping. “Consumers may be shopping digital channels first, but they are back in stores and incredibly frustrated when pricing is inconsistent or they can’t find in-store what they saw online,” said Sonia Lapinsky, an AlixPartners’ managing director. “Retailers need to reallocate resources to what matters for consumers—nailing the seamless experience and getting the right product in the right place. It’s crucial for retailers to hit the mark this season, or consumers will take their dollars elsewhere.” Shoutout to Bruce Crumley for the great feature! https://lnkd.in/e-VeQMDr #Retail #Omnichannel #CustomerExperience #HolidayShopping #AlixPartners

These 5 Data Points Can Help Retailers Keep Pace With Shifting Consumer Demands

These 5 Data Points Can Help Retailers Keep Pace With Shifting Consumer Demands

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