Bernardo Silva’s Post

The Rise of Premium Cocktail RTDs: A New Wave in the Beverage Industry? 🍹 In this edition of The Grocer written by Rob Brown, our very own Jess Blake shares her insights into the growing trend of premium cocktail RTDs (ready-to-drink beverages). Consumers today are driven by three key needs: saving money, quality, and convenience. While hard seltzers have faced challenges in the UK market, there's a growing shift towards high-end cocktail RTDs that mimic the experience of freshly prepared drinks at a fraction of the cost. With consumer habits evolving, it’s crucial for brands to rethink their strategies and tap into this emerging demand. Could premium RTDs be the future of on-the-go beverages? 🥤✨ #FoodAndDrink #RTDs #ConsumerTrends #BeverageIndustry #Innovation #foodanddrinkconsultancy #npd Full link here: https://lnkd.in/en7kGnuk Hamish Renton Rozz Algar Cmgr FCMI Ellen Jenkins Louise Winter Stephanie Rupp Jess Blake Olivia Lucas Katherine Dyer Kimberley Shaddick Karen Wiltshire Steve Wickham

🍵🍶🥤How is the beverage industry shifting and what are consumer expectations in 2024? It's almost time to reveal those details in the Bev50 2024 report! This year's report features an exciting list of beverage brands across various categories and includes revelations about market shifts and consumer preferences. Key findings include: 💡 The unexpected WHY behind the rise of Dr Pepper over Pepsi, offering important lessons for the entire beverage industry 💡 The true driving force behind the success of brands like Olipop and Poppi 💡 The unique driver beneath consumer interest in hydration and its impact across categories If you can't wait for these thirst-quenching insights schedule your personalized preview session before the release date. https://hubs.la/Q02GZ6q20

Doug Christoph of InterContinental Beverage Capital Inc. shares how evolving health and wellness trends are rejuvenating the sparkling beverage category. Learn how brands like Spindrift Beverage Co, Inc. and OLIPOP PBC are driving innovation in the functional, better-for-you carbonated soft drinks market. Watch more of their discussion by clicking the link in the comments and subscribe to our YouTube channel to be notified when our next episode drops! #RecipeToRevenue #FunctionalBeverages #BeverageInnovation #HealthTrends #SinuateMedia #IBC #BetterForYou #DigitalMarketing

When it comes to alcoholic beverages, Gen Z seeks innovative flavors and offerings that are fast and trendy. In Joe Gagliese's latest article feature for Beverage Wholesaler, he discusses the significance of beverage companies integrating themselves into cultural moments and conversations and utilizing digital platforms. This is crucial for them to align with the evolving preferences of the influential Gen Z demographic. Read more here: https://lnkd.in/ezH_hgsB

Ready-to-drink (RTD) beverages are shaking up the market, but standing out requires more than a catchy name and a flashy can. So, pick up your favorite RTD and dive into this article I recently co-authored with my colleagues on navigating this dynamic market, and position your next RTD launch for success! #consumerproducts #RTD #marketstrategy #beveragemarket Olga Gareeva Bernardo Silva Steven Cobrin

Are you suffering from RTD FOMO? Check this out: https://lnkd.in/epc7VZFr 📈 The numbers don't lie: RTDs are taking the beverage world by storm with a projected 14% annual growth rate until 2030! Is your brand ready to seize this opportunity? Don’t be the one missing out!   The fastest-growing category in the beverage industry is all about convenience, flexibility and a diverse consumer base. 🍹 🍷 🍺   But before you leap, ensure you've got a solid plan in place. From market research to recipe testing, preparation is key to standing out in this crowded space. 🙋♀️   Crunch the numbers, tap into consumer insights and fine-tune your offerings to make a splash in this booming market.   #RTD #BeverageTrends #BevAlcInsights #CraftedERP #BeverageSoftware

Dive into the beverage trends that are transforming the market! Don’t miss Datassential's exclusive webinar happening this Thursday, October 17th at 12 PM CT. Our experts, Colleen McClellan, Kelly Dykhuizen, and Kyle Chamberlin, will guide you through an engaging discussion on the cutting-edge alcoholic and non-alcoholic beverage trends set to thrive in 2025 and beyond. What You'll Learn: • Emerging beverage trends driving market changes • On-premise strategies evolving to meet new consumer demands and preferences • Consumer differences in drinking habits and generational preferences • Drink trends across different venues, highlighting location-specific offerings • How to stay competitive and meet diverse consumer needs in the drink industry Sign up to stay ahead in the beverage industry with actionable insights designed for beverage manufacturers, on- and off-premise buyers, and beverage directors. Register today: https://hubs.la/Q02TcwL-0 #beveragetrends #drinktrends #futureofdrink #beverageindustry #drinkindustry

Thrilled to share one of my favorite webinars from our team at Datassential!  Dive into the latest beverage trends and see what's shaping the future of drinks. Cheers to innovation and insights!

🚀 Just Released: Simon-Kucher US State of Beverage 2024! 🚀 Curious about where the beverage industry is headed in the US? Our newly released 2024 report dives into the trends shaping the future, from the continued rise of health-focused drinks to the shifting occasions for different beverage categories, from seltzers to spirits. Some key insights you'll find in our report: • The ongoing shift towards increased in-home activities and consumption challenges brands to right-size packs • Net Spend Intent continued shift to healthier beverages suggests that traditionally non-healthy brands and categories may need to rethink the path of their value proposition altogether If you're in the beverage industry, take a moment to explore these insights and see how they can impact your business. Check out the full report!

Achieving growth in the mixed drinks category starts with understanding the distinct roles that short and long mixed drinks play in shaping consumer preferences and behavior. Each serves a unique purpose, and tapping into these nuances can unlock significant opportunities for brands and suppliers. Whether it’s understanding the evolving nature of high-tempo occasions or uncovering opportunities for bombs and shooters beyond traditional late-night settings, the Short Mixed Drinks Report is the key to unlocking how consumers interact with this dynamic category in the On Premise. At the same time, the decline in overall spirits consumption highlights the urgency of addressing why consumers are shifting away from spirit and mixer serves. With Long mixed drinks serving as a key driver in spirit consumption, beverage manufacturers and suppliers must align their strategies with the pulse of consumer desires to stay ahead in this evolving market. Gain a comprehensive view of the entire mixed drinks landscape with the Short and Long Mixed Drinks Reports—available as exclusive bolt-ons to the Mixed Drinks Report H2 2024. Download more information: https://lnkd.in/gRXGE6hb #CGAMixedDrinks #SpiritsCategory #ConsumerInsights #CocktailInsights