Beringea’s Post

Reflecting on our investment in MOTH Drinks - B Corp™... We recently led a £4.6 million investment into MOTH Drinks - B Corp™, the UK’s fastest-growing premium ready-to-drink cocktail brand. At Beringea, we’re looking for consumer brands that have the audacity to do things differently in their category. That’s why we’ve backed the likes of Lucky Saint | B Corp™, DASH Water, Papier, Farmer J, Monica Vinader Ltd – just to name a few! From our conversations with 🍸 Rob Wallis and Samuel Hunt at MOTH Drinks - B Corp™, it was clear they were shaking things up in the RTD space. Their focus on flavour and craftsmanship has struck a chord with consumers who value both quality and convenience. In fact, according to Nielsen, MOTH’s Margarita has been crowned the nation’s favourite! 👑 Following our investment, I've pulled together an article that dives into why we believe MOTH Drinks - B Corp™ is a category-defining brand with massive potential, including: 🍸 How MOTH is disrupting the alcoholic RTD market 🚀 Their incredible team and top-tier advisors 🌎 Ambitious plans for US expansion Check out the article below, let us know your thoughts, and don’t forget to grab a can next time you’re at the supermarket! #vc #funding #RTD #entrepreneurship #drinks #consumer

🚀 Challenge Accepted: This week, we explore the remarkable work of AMA Brewery, pioneers in the luxury segment of the No-Low alcohol drinks market. With a unique approach that transcends the conventional de-alcoholization methods, AMA is setting a new standard in natural, non-alcoholic luxury beverages—a sector undergoing transformative growth, driven primarily by Millennial and Gen Z consumers. https://lnkd.in/dWsSaURC #NoLowAlcohol #LuxuryBeverages #PremiumDrinks #NonAlcoholicInnovation #FineDiningBeverages #BeverageTrends #FoodTech #StartupSuccess #DisruptiveInnovation #Entrepreneurship

Did you ever think a humble dosa could go global? 🤯 Well, that's exactly what happened! Dosa Plaza started as a tiny stall in Mumbai and transformed into an international sensation with over 50 outlets worldwide! But here's where it gets really interesting... They didn't just stick to the classic dosa we all know and love. Oh no! They innovated with over 100 varieties —think Chinese schezwan dosa, Mexican salsa dosa, you name it! And guess what happened next? Franchise Frenzy: They saw a 300% increase in franchise inquiries after rolling out these fusion dosas! That's mind-boggling! Global Palate Appeal: By blending traditional Indian cuisine with global flavors, they tapped into a whole new market. So, what's the secret sauce here? 🍲 It's all about innovating traditional foods to meet modern tastes. By reimagining the dosa, Dosa Plaza didn't just sell food—they sold an experience. Let me ask you... What traditional dish do you think could be the next global hit with a little innovation? 🤔 Need I say more? In today's ever-evolving food industry, blending tradition with innovation isn't just smart —it's essential! #FoodInnovation #Entrepreneurship #GlobalCuisine

This beverage news is brought to you by Liquid Brands. 👉 liquidbrandsmanagement.com Article from Bevindustry, March 2024 Absolut Cocktails are available in Vodka Mojito and raspberry Lemonade. Absolut, a brand of Pernod Ricard USA, New York, is entering the ready-to-serve (RTS) category with its new Absolut Cocktails line with flavors Vodka Mojito and Raspberry Lemonade. Absolut’s latest mixology innovation delivers bar-quality cocktails in a convenient format that saves the time and preparation that goes into making cocktails. The Vodka Mojito Cocktail combines Absolut’s premium vodka with natural lime, mint flavors, and simple syrup for a balanced and refreshing taste, while the Raspberry Lemonade Cocktail combines Absolut’s premium vodka with natural raspberry, lemon flavors, and simple syrup for a smooth cocktail experience, according to the company. #beveragebusiness #startabeverage #beverageindustry #beveragesales #FMCG #CPG #beveragedistribution #RTD #alcoholicbeverage #nonalcoholicbeverage #beverageproduction #functionalbeverage #beverageresearch #entrepreneurship #entrepreneur #entrepreneurship #book #businessidea #newbusiness #businessmotivation #entrepreneurmotivation #businesscasestudy #businessplantemplat

Did you know that when many wine companies were struggling to gain new markets in the U.S., Yellow Tail came in and completely transformed the industry? 🍷✨ In the early 2000s, the U.S. wine market was highly competitive and saturated, with established brands focusing on complex, high-end wines. Most companies were vying for the attention of a niche market of wine connoisseurs. But Yellow Tail, an Australian wine brand, saw a gap in the market—and seized it. By 2005, Yellow Tail had become so successful that they sold more wine in the U.S. than all French producers combined. This is one of the standout examples in the book Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, which I recently finished reading. The authors illustrate how companies can create new market spaces—what they call "blue oceans"—rather than fighting in the crowded, competitive markets, or "red oceans." Yellow Tail didn’t just compete with other wine companies—they redefined the market itself. Here are a few key takeaways from Blue Ocean Strategy that I found particularly inspiring: 🔹 Value Innovation: Yellow Tail didn’t try to create the best or most expensive wine; they focused on making the wine experience accessible to a much broader audience. By offering something unique, they eliminated the need to compete with high-end wines. 🔹 The Strategy Canvas: This tool helps businesses identify key factors that can be eliminated, reduced, raised, or created. For Yellow Tail, it was about simplifying the wine experience—eliminating the jargon and elitism that often surrounds wine, and creating a product that anyone could enjoy. 🔹 Targeting Non-Customers: One of the most powerful insights from the book is the idea of targeting non-customers—those who are outside of your traditional market. Yellow Tail did this by focusing on casual drinkers and even people who had never considered drinking wine before. Has anyone here applied Blue Ocean Strategy in their career or business? I would love to hear your experiences! #BlueOceanStrategy #Innovation #BusinessStrategy #WineIndustry #Entrepreneurship #MBA #CareerGrowth

On-the-Go Goodness on the Rise! ☕️ Busy mornings and hectic lifestyles are fueling a booming market - ready-to-drink tea and coffee! A recent report predicts this market will be worth a whopping $167.8 billion by 2030. Why the surge? People are loving the convenience and variety of these grab-and-go beverages. What's driving the trend? Think busy urban life, a desire for healthier options, and tons of delicious flavors to choose from. Whether you're a tea or coffee enthusiast, there's a ready-to-drink option waiting to fuel your day! Check out the full report here: https://lnkd.in/gdz7Qyin #coffee #business #marketresearch #startups

As many know by now, yesterday, Sazerac announced that it would acquire the hot, multi-base, distinctly spherical shaped RTD brand, @BuzzBallz. Talk about a multi-hyphenate: Founder Merrilee Kick has the only woman-owned owned distillery, winery and brewery combo in the United States. As we reported this morn via our Wine & Spirits Daily sister pub, BuzzBallz spirit-based cocktails are consistently growing double digits in Circana-measured channels, up nearly 30% in the latest week to March 10. We’ve been saying all along that more brands should do exactly what this brand has – forge their own category with truly differentiated packaging. Not as easy as it sounds, of course. The downside is that lacking a “plug and play” format can be challenging (to break into retail infrastructure). The giant potential upside, however, is cutting the line to consumer awareness and loyalty in an age of so much clutter. Brands that have made the approach work for them include Red Bull (the first to popularize slim cans), 5 Hour Energy (whatever you call that format), BeatBox (one of the few/first bev alc single serve Tetras), Clase Azul (whose bottles double as fine art). Note that most of those brands are c-store and single serve centric. Speaking of c-stores, from the Sazerac side, it obviously offers a new way to build out their convenience presence (like they’ve been doing with Fireball). It’s also notable that trendy BuzzBallz seems a very different kind of acquisition for the whiskey-centric company, which in the last 10 years has been acquiring for a decisively different demographic: They’ve purchased Canadian Mist, Paul Masson and Southern Comfort, for example. (Fun fact, I was introduced to Southern Comfort right out of college, when my dad bought me a bottle. Sometimes it was the only thing to eat in my apartment. So, I drank it sometimes.) More in tomorrow's BBD. 

🍺 Exploring India's Dynamic Beer Market 🍺 Delving into the intriguing landscape of India's beer market! From the rise of craft breweries to the evolving consumer preferences, this snapshot highlights the exciting growth and trends shaping the industry. 📈 Cheers to innovation, changing tastes, and market dynamism! #BeerMarket #India #CraftBeer #MarketTrends #Brewery #IndustryInsights #ConsumerBehavior #MarketResearch #Entrepreneurship #BusinessOpportunity #AlcoholIndustry #MarketAnalysis #GrowthPotential #MarketingStrategy #BusinessDevelopment #Cheers #CheersToTheWeekend #BeverageIndustry #LocalBreweries #DrinkLocal #InvestmentOpportunity 🍻

Chipotle has redefined fast food by prioritizing quality ingredients and sustainable practices. Founder Steve Ells said, 'The sad thing about fast food is the concept of fast food itself. 𝐋𝐨𝐠𝐨: The Chipotle logo features a red chili pepper, symbolizing bold flavors and the brand’s commitment to fresh ingredients. 𝐃𝐞𝐬𝐢𝐠𝐧: Clean and minimalist, reflecting the brand’s focus on simplicity and quality. 𝐓𝐚𝐫𝐠𝐞𝐭 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞: Health-conscious consumers and those seeking quick, flavorful meals made from responsibly sourced ingredients. 𝐁𝐫𝐚𝐧𝐝 𝐌𝐞𝐬𝐬𝐚𝐠𝐞: 'Food with Integrity' – emphasizing sustainability, ethical sourcing, and high-quality ingredients. Reflecting on Chipotle’s journey, it’s clear that a brand's true strength lies in its ability to connect with its audience through genuine values and quality. How does your brand communicate its core values and foster a loyal customer base? #Chipotle #Branding #Entrepreneurship #BrandCreation #GraphicDesign #WebDesign #BusinessGrowth #Marketing #DesignThinking #Sustainability"