Our team had an amazing time at FFW 2024, hearing firsthand from our favorite founders about their journeys to building their brands. Our takeaway: authenticity and transparency are essential for lasting brands. When founders stay true to their values and connect genuinely with their audience, they don’t just gain customers—they build loyal communities. With inspiring insights from Desiree Verdejo of Hyper Skin, Lindsey Carter of SET ACTIVE + more, we can’t wait for next year!
