On our radar: DedCool In a crowded market, DedCool redefines what it means to create remarkable fragrance experiences. Founded by Carina Chaz in 2016, the brand is making fragrance an everyday, genderless ritual, recently expanding to SEPHORA As Chaz shared on the Glossy Beauty Podcast, "We want to speak to fragrance in ways our competitors aren’t." Hear how DedCool is shaping the future of fragrance: https://lnkd.in/ep2s7QZ9
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Helping Brands Drive Sales with Influencer Marketing @ Upfluence | Business Development, Podcast Production, & Digital Marketing
Have you heard of this technique for effectively growing your brand's social media presence? In 2022, some companies did not have any social media following, let alone any posts from creators mentioning them! But thanks to very compelling ideas and smart business partners, you too can grow rapidly just like these companies. Let's give out some medals, in light of the #olympics. 🥇 Number 1: Sezane (+54K): This semi-luxury fashion business has only been around since 2013, but their approach of having creators share collections as well as social and topical campaigns is working for them. 🥈 Number 2: SHEGLAM (+43.4K): Just four years after their founding, Sheglam has amassed 3.2 million fans. Being a sister brand to SHEIN allowed them to collaborate and develop an amazing influencer-focused strategy. 🥉 Number 3: COS (+40.5K): With a bold and minimalistic art direction on their 3.4 million follower page and the creators mentioning them on social media, H&M's modern collection of styles (COS) has seen significant support from the Swedish fashion retail giant. But what made their approach so successful? The latest episode of the "Ready, Set, Click!" podcast goes in-depth about social media strategies. Watch the full episode here: https://ow.ly/S0Xw50ST4Yu.
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Have you heard of this technique for effectively growing your brand's social media presence? In 2022, some companies did not have any social media following, let alone any posts from creators mentioning them! But thanks to very compelling ideas and smart business partners, you too can grow rapidly just like these companies. Let's give out some medals, in light of the #olympics. 🥇 Number 1: Sezane (+54K): This semi-luxury fashion business has only been around since 2013, but their approach of having creators share collections as well as social and topical campaigns is working for them. 🥈 Number 2: SHEGLAM (+43.4K): Just four years after their founding, Sheglam has amassed 3.2 million fans. Being a sister brand to SHEIN allowed them to collaborate and develop an amazing influencer-focused strategy. 🥉 Number 3: COS (+40.5K): With a bold and minimalistic art direction on their 3.4 million follower page and the creators mentioning them on social media, H&M's modern collection of styles (COS) has seen significant support from the Swedish fashion retail giant. But what made their approach so successful? The latest episode of the "Ready, Set, Click!" podcast goes in-depth about social media strategies. Watch the full episode here: https://ow.ly/2Bb950SYAJf.
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Chairman/CEO - Volcanic Retail || Host - Retail War Games podcast || Founder - Retail Collective Founder - Ant Hill Retail || Advisory Board Executive Committee - Silicon Slopes ||
Watch this to learn more about some of Utah's biggest brands that have female facing SKU's!
Retail War Games podcast showcases local entreprenuers
https://www.abc4.com
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Dive into the world of retail with our brand-new podcast, Retail Therapy! Join hosts Nicola Conway and Sana Malik as they unravel the latest trends, challenges, and opportunities shaping the Retail & Consumer industries, whilst delving into the legal nuances. In our first episode, we're sharing our 2024 Predictions for the UK Cosmetics, Beauty & Fragrance industries. Listen and subscribe here: https://lnkd.in/e7ckV-K6 #retailindustry #consumerinsights
Retail Therapy Episode 1: 2024 Beauty Trends Predictions
twobirds.com
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Influencer Marketing / BDR @Upfluence | Lead generation, revenue growth | Client Prospection | Social Media | CRM Specialist | Customer Success | Relationship Building
Have you heard of this technique for effectively growing your brand's social media presence? In 2022, some companies did not have any social media following, let alone any posts from creators mentioning them! But thanks to very compelling ideas and smart business partners, you too can grow rapidly just like these companies. Let's give out some medals, in light of the #olympics. 🥇 Number 1: Sezane (+54K): This semi-luxury fashion business has only been around since 2013, but their approach of having creators share collections as well as social and topical campaigns is working for them. 🥈 Number 2: SHEGLAM (+43.4K): Just four years after their founding, Sheglam has amassed 3.2 million fans. Being a sister brand to SHEIN allowed them to collaborate and develop an amazing influencer-focused strategy. 🥉 Number 3: COS (+40.5K): With a bold and minimalistic art direction on their 3.4 million follower page and the creators mentioning them on social media, H&M's modern collection of styles (COS) has seen significant support from the Swedish fashion retail giant. But what made their approach so successful? The latest episode of the "Ready, Set, Click!" podcast goes in-depth about social media strategies. Watch the full episode here: https://ow.ly/inIb50SUQsr.
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We’ve launched our new Podcast – Retail Therapy! In the first episode, my colleagues Nicola Conway and Sana Malik discuss the Top Ten Predictions Report for the UK Cosmetics, Beauty & Fragrance industries in 2024. Most of these trends translate into the ANZ market, for example: 1. Consumer protection crackdown – The ACCC have been very active in the retail sector and 2024 will be no different! From scrutiny on influencer marketing and online reviews to enforcement of consumer guarantees to actions against supplement providers for misleading marketing… 2. Cleaning up greenwashing – Again, this was an ACCC enforcement priority in 2023 and the Commission released its final Green Guidelines just before Christmas. 3. The rise of tele-dermatology services as an offshoot of telemedicine, creating regulatory risks and challenges, with increased enforcement actions by the TGA. If you’ve had a listen and want to discuss further – always happy to have a chat!
Dive into the world of retail with our brand-new podcast, Retail Therapy! Join hosts Nicola Conway and Sana Malik as they unravel the latest trends, challenges, and opportunities shaping the Retail & Consumer industries, whilst delving into the legal nuances. In our first episode, we're sharing our 2024 Predictions for the UK Cosmetics, Beauty & Fragrance industries. Listen and subscribe here: https://lnkd.in/e7ckV-K6 #retailindustry #consumerinsights
Retail Therapy Episode 1: 2024 Beauty Trends Predictions
twobirds.com
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Episode 5 is here 🔥🔥🔥🔥 We’ve collaborated with our favorite marketing agency @sznsocial for a special in-depth fashion marketing episode. In this episode we discuss case studies of the Australian fashion brands who are making waves with their 2024 marketing. We break down their strategies and tactics that any brand can implement in their own marketing and social media right now. 3 Things You’ll Learn In This Week’s Podcast: 1. How to *not* be the face of your brand and still do really good social media marketing. 2. How brands that focus on community first and then sales ultimately go on to become more successful in the long run 3. The different elements that actually go into constructing the ‘brand’ that people perceive and what it looks like when a brand nails it for their audience. If you’re looking for super practical fashion marketing strategies and insights with tangible examples so you can see exactly how to use them, you don’t want to miss this episode 🔥 🎙️Listen to the full episode here: https://lnkd.in/gjYJDDMb Find us on socials at @stackedstudio_ & Trend SZN by @sznsocial #podcast #marketingtips #fashionbusiness #marketing #designagency #marketingstrategies #howtogoviral #retail #ecommerce
3 Australian fashion brands killing the marketing game
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🎙️ Breaking News: Tune in NOW for the inaugural episode of "The Growth Story" podcast, featuring industry titans Riza by Trylo and Crowd Multiplier! 🚀 Hosted by visionary CEO Vish Patel, this electrifying episode delves deep into the unparalleled success of Trylo's eCommerce journey. 🌟 Don't miss out on this insightful discussion! #ecommerce #eCommerceSuccess #PodcastDebut
Tryloindia.com - A success story of the Lingerie brand Trylo Intimates.
https://www.youtube.com/
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🎧 𝐓𝐮𝐧𝐞 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐋𝐚𝐭𝐞𝐬𝐭 #𝐈𝐧𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐖𝐢𝐭𝐡 𝐏𝐨𝐝𝐜𝐚𝐬𝐭! 🌿 🔊 Hosted by Siobhan M., the newest episode of the #InConversationWith #Podcast by Global Cosmetics News is a must-listen for all beauty enthusiasts and professionals! 🤝 𝐅𝐞𝐚𝐭𝐮𝐫𝐢𝐧𝐠 𝐂𝐋𝐑 𝐁𝐞𝐫𝐥𝐢𝐧'𝐬 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫 𝐨𝐟 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐬𝐢𝐠𝐧 & 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭, 𝐇𝐚𝐫𝐚𝐥𝐝 𝐕𝐚𝐧 𝐝𝐞𝐫 𝐇𝐨𝐞𝐯𝐞𝐧, along with HelloBiomes's Elsa Jungman, Ph.D., and Mallory Huron from Fashion Snoops, this episode dives deep into the realm of "𝐂𝐢𝐫𝐜𝐮𝐥𝐚𝐫 𝐂𝐨𝐬𝐦𝐞𝐭𝐢𝐜𝐬: 𝐒𝐤𝐢𝐧 𝐌𝐢𝐜𝐫𝐨𝐛𝐢𝐨𝐦𝐞". 🌐 𝐀 𝐍𝐞𝐰 𝐄𝐫𝐚 𝐢𝐧 𝐁𝐞𝐚𝐮𝐭𝐲 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲: The beauty world is evolving, with a newfound focus on the skin microbiome. This shift is sparking innovative product developments and novel marketing approaches. Yet, amidst this progress, a crucial question arises: How can the industry honor and bolster the natural plant ecosystems? 🌱 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐟𝐫𝐨𝐦 𝐇𝐚𝐫𝐚𝐥𝐝 𝐕𝐚𝐧 𝐝𝐞𝐫 𝐇𝐨𝐞𝐯𝐞𝐧: Harald Van der Hoeven brings his expertise to the table, discussing the intricacies of creating cosmetics that not only enhance skin health and the microbiome but also adhere to the principles of environmental stewardship, circularity, and sustainability. 👂 𝐋𝐢𝐬𝐭𝐞𝐧 𝐚𝐧𝐝 𝐋𝐞𝐚𝐫𝐧: Delve into this engaging discussion and gain insights into the complex world of circular cosmetics and the skin microbiome. Don't miss this opportunity to explore the intersection of skincare, sustainability, and innovation! 🔗 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝐋𝐢𝐧𝐤: https://tr.ee/gqyjJ3Indh #CLRBerlin #CircularCosmetics #SkinMicrobiome #BeautyIndustry #SustainableBeauty #Podcast #CosmeticIngredients #PersonalCare #DeverauxSpecialties
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Crafting powerful branded podcasts that get results and build lasting trust with your audience @ JAR Audio | Corporate Podcasts | Podcast Marketing
Podcast Power: How Fashion Brands Are Leveraging Audio to Connect with Consumers 🎙️ Who What Wear is launching a new podcast with Walmart! This is a major move for fashion brands, as podcasts are becoming a powerful tool for reaching and engaging audiences. 🎯 Key takeaways: 1. Podcasts are cost-effective: They're cheaper to produce than video campaigns and can see unique engagement. 2. Podcasts build relationships: They create a personal connection with your audience. 3. Podcasts drive sales: Brands like Who What Wear have seen significant increases in sales through podcasting. Glossy has the full deets on the gossip here: https://lnkd.in/gMSzHsx2 And if you want to check that pod out, I highly recommend it for #retail and #fashion managers, #socialmanagers in the industry. https://lnkd.in/gyXBEFq6 #podcast #fashion #marketing #branding #retail
How fashion brands and retailers are using podcasts to promote new product launches
https://www.glossy.co
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