🎄 Ever wonder what the holidays look like through the lens of GTM data? We sent our Senior Intent Correspondent, Eli Weiss, to investigate. At ZI Labs, we dove into our intent data to unwrap some fascinating holiday insights. What we found was better than anything under the tree 🌲 Here's what our intrepid correspondent uncovered in the data: 📈 E-commerce platforms weren't just busy—they were preparing months in advance with massive spikes in infrastructure scaling signals 🚚 Amazon's intent signals for delivery workers started climbing weeks before Black Friday 🛒 Shopify's cloud resource signals hit record levels (hope their providers were paying attention 👀) 🎁 Corporate gifting intent went through the roof We had so much fun with this that we turned it into a holiday video. Watch as our Senior Intent Correspondent breaks down the data in what might be the first-ever GTM holiday poem. Huge thanks to our incredible ZI Labs team for helping bring the data to life, and to Eli for making intent data rhyme. Check out the full video below to see what else our correspondent discovered in the data... What other holiday signals have you noticed? Drop them in the comments!
I love this so much! Eli’s cat is also ready for 2025 selling ❤️
Eli Weiss is the man!
Account Manager | Helping my customers go to market
1d"Henry dont forget, video producers deserve gifts too" lol