Ben Rudman’s Post

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Food & CPG Acquirer & Builder

Consumers are so confused. Food companies, as Kevin 🚲 Lehmann puts it, are not purveyors of health. And the FDA’s role is not to make us healthy. The FDA’s role in food & bev is two-fold*: (1) regulate food safety and (2) oversee labeling to make sure it’s transparent. Raw milk falls under #1. But raw milk is only illegal in interstate sales. Intrastate, it’s up to your local government. Why? Bacteria grows faster when milk is not pasteurized. It comes from an animal. If you keep it 34-38 F, it’ll last 7-10 days. But between production, transportation and retail distribution this is harder than most think. You add long trucking distances and an ABSOLUTE DEARTH of US Refrigerated Cold Storage, and it’ll become really hard to keep people from getting sick. This is why we don’t have raw juice either. We do have HPP processed juice and it’s expensive. I wonder if anyone has tried it with milk and how much added shelf life we could get. Anyway, just trying to help what seems like a misguided conversation. *- it’s a little more complex than this but this summarizes what the FDA does.

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Kyle Winkley

Helping you thread the needle financially! | Helping owners & leaders in blue collar businesses | Tax strategies | Business Planning | EXCEL STILL MORE

1mo

So would you recommend raw milk to be safe if you have a local dairy farm who labels the day it was milked so you know you are getting it as fresh as you can?

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Jason Burke

Founder @ The New Primal

1mo

FDA doesn’t do much unless there is a complaint. 1 audit in 13 years. USDA is far more involved in day-to-day regs, especially labeling for meat & poultry.

Daniel Faierman

Partner @ Habitat Partners | VC | Stanford MBA | ex-NCAA Tennis

1mo

Lol yeah ppl drinking raw milk is beyond me - minimal benefits lots of risk

David Clark

I ♥️ Strategic Growth Planning

1mo

The context of FDA's mandate to regulate food safety is that it must do so off of scientific evidence. There is a lot FDA can do better, but if the agency becomes politicized and looses its scientific foundation, many people are going to suffer.

Kevin 🚲 Lehmann

GOODS Intelligence/Partners/Ventures

1mo

Let’s also talk about how 2/3rds of American apple juice is from China. Literally… imported from China as concentrate.

Matthew Lancor

America ... It's Time for a Gut Check

1mo

Interesting perspective, but I’d like to challenge the idea that pasteurization inherently makes milk safer or easier to handle in terms of bacterial growth. When milk is pasteurized, the process kills the enzymes and living microbes naturally present in raw milk that help prevent spoilage. Without these, pasteurized milk becomes a more favorable environment for the growth of harmful bacteria once it starts to break down. On the other hand, raw milk behaves quite differently. When left to ferment, raw milk naturally transitions into products like buttermilk, kefir, or other cultured dairy products due to its living microbial ecosystem. These natural processes inhibit the growth of harmful bacteria and extend the usable life of raw milk in ways pasteurized milk cannot replicate. This is not to say that raw milk doesn’t require careful handling, but the notion that it spoils faster than pasteurized milk might not tell the full story. It’s worth considering how we define spoilage and the role of fermentation as a natural preservation method.

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Blake Emery

Beverage Consultant, Brand Builder, Manufacturer and Innovater

1mo

I think Hpp of raw milk would be a great option. I’ve had quite a bit of experience Hpp plant milk back when that was emerging between 2014 to 2017. What I discovered was that shelf life maxed out at 30 days typically would stamp 21 days to be safe. With the concerns of spoilage from a couple of people that had it out in the market stopped running it. Time to shelf and distribution length as you mentioned is a key factor and manufacturers both Hpp and bottling are now hesitant to run these types of products primarily because of C. bot concern. But I think that there could be a big market for this idea And other types of low acid products. But creating a really tight supply chain would be the key factor. Also, based on the inefficiencies of Hpp processing, it would add a pretty high number to the retail cost.

Dorian Ayres

CEO & Founder of DYLN®

1mo

Raw milk will comfortably last 2-3 weeks if its from a good source. I am drinking some right now. All the people scared out of their minds to drink raw milk is the fault of the FDA.

Greg Simek

Body Nutrition: Contract Mfg of Wellness Supplements

1mo

EU's been doing asceptic milk for decades. Never caught on here though

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Scott Karpman

Chief Sales Officer @ Motherlove Herbal Company | Sales Leadership, Board Member, New Business Development

1mo

No problem, RFK jr will soon be on the job and this will all be resolved!!!

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