Ben Wessner’s Post

🎯 23% more expansion opportunities are closed by companies with documented value maps. Yet most account teams wing it when it comes to proving ROI. A value map isn't complicated, but it must be specific: • Measurable outcomes by segment • Clear success milestones • Quantifiable benefits • Timeline to realization This becomes your blueprint for: 1. Implementation planning 2. Success metrics 3. Expansion triggers 4. Executive reviews The best part? It takes just 2 hours to create your first one.