Benjamin Webb’s Post

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Founder/Managing Director of Deliberate PR

Deepening our #Nordic #sustainability credentials, Deliberate PR is now working for Sweden's Lignin Industries AB, a #startup offering a viable means of ending humanity’s reliance on fossil fuel-based plastics. #Sweden's latest #greentech game changer has developed a patented method of transforming lignin, the second most abundant organic material on Earth (an organic polymer, most commonly found in trees, and typically discarded and burned in paper and pulp mills), into truly renewable, circular bioplastics. To mark Lignin Industries emergence from stealth mode after half a decade of R&D, Deliberate PR arranged for leading UK news title The Independent to be the first international media to visit the startup’s factory near #Stockholm. In the resulting article, contextualising quotes are provided by CEO Fredrik Malmfors and co-founder, Christopher Carrick (who serves as CTO). https://lnkd.in/dx-5UFxw Christopher's father, Dick Carrick, the long-term owner of Domsjö Fabriker AB (acquired by Aditya Birla Group) is chair of Lignin Industries. He is joined on the board by leading Swedish industrialist, Giovanni Fili, founder and CEO of deeptech scaleup, Exeger, creator of the Powerfoyle solar cell, which is capable of delivering near-endless charge when integrated within consumer electronics. ((SVID, Swedish Industrial Design Foundation; Swedish Chamber of Commerce for the UK; British-Swedish Chamber of Commerce; The Swedish-American Chamber of Commerce - New York; Sting; Business Sweden; Invest Stockholm; Stockholm Business Region; KTH Royal Institute of Technology; Silicon Vikings ) #lignin #paper #wood #recycling #plastic

Shopping bags made from wood offer sustainable alternative to plastic bags

Shopping bags made from wood offer sustainable alternative to plastic bags

independent.co.uk

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