Benjamin Cawthray’s Post

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Global Shopper Director at Kantar

Nothing like a long-term trend chart to showcase how volatile the last few years have been for the #fmcg industry. The past decade in Western Europe (and indeed, all over the world) feature two distinct periods: 1️⃣ 2014-2019, a period of smooth sailing with very little change both in terms of value or volume. 2️⃣ Then, a rollercoaster ride starting in 2020 with massive #growth in terms of both value and volume, followed by a decline in 2021 (from a high base), and then in 2022 distinctly different paths for value and volume. https://lnkd.in/dQ3DCeCs https://lnkd.in/dC9VyUjQ Source: Europanel Barometer, Q1 2024, # of categories in this chart: France: 337, Germany: 285, Italy 142 , NL: 133, Spain: 119 UK: 286, Poland: 289. Full report also includes USA (902 categories), Brazil (74), Mexico (49), China (106), India (28) #consumerbehavior

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