My most challenging SEO project was for a client that was top of their game.
They were already #1 for a term with 135,000 monthly searches.
I'd been used to increasing results for clients as the goal, but this one was different. The client was already number one for the best term in their sector.
It terrified me, because it felt like a mad risk. I could either keep things the same, or lose. How could I win?
But it also taught me a valuable lesson about SEO. The pursuit of more traffic, more rankings and more revenue is important BUT also so is keeping what you have and protecting your existing rankings from competitors. That can often be a key victory in any SEO strategy.
I've tried to keep that lesson with me throughout. Before I make any changes for a client I always consider what the impact could be on the rankings they already have. Then once I'm sure they're protected I build from there.
It won't look sexy on a chart, win awards, or make for a nice graph on a LinkedIn post. But it's still a critical part of our practice that is often lost in all the bragging about numbers going up.
SEO should be as much about protecting as it is about building.
Have you had any similar experiences?
#SEO #digitalmarketing #searchengineoptimisation
Director at James James Kitchens
6moWell sometimes you don’t know what you do t know, great insight as to what you can do for your clients 🙌😁