Bending Spoons’ Post

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For the first time since 2019, users can organize events for free on Meetup. Previously, Meetup only offered paid subscriptions for organizers. This meant that someone new to organizing had to commit financially before even hosting their first event. With this in mind, we sought to create a new experience for first-time organizers: the Meetup Starter plan. 🏁 Meetup’s growth lead Alfredo Riggio explains: “We knew that costs were a barrier for beginners. At the same time, we saw the opportunity to grow the number of communities, groups, and events on the platform, which would attract new members and lead to a more active and engaged community. So, we challenged ourselves to find a sustainable way for first-time organizers to create Meetup groups and events for free. This required a delicate balancing act: • We needed a free option that stood on its own without undermining our paid plans. It took several iterations to find the right mix of features and benefits. • We also needed to keep the caliber of events high. Since removing the financial barrier could affect the quality of groups and events, we tested various requirements and limitations to ensure Starter groups met the same high standards as those from our paying organizers. Now, we’re proud to offer an accessible plan for new organizers—and thrilled by a 35% increase in sign-ups!”

Daniele Ronca

Product&Community@ ProductLab Conf> | Never appeared on any Forbes list

4w

As the event organizer, I'd say there is a lot more to do to keep up with Luma. However, as a follower of Bending Spoons, I'm curious about what you all will create to stay competitive. 🚀

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