This video is for anyone that has ever heard the line: “You should be able to sell anything to anyone.” What does this say about the buyers? I’d like to publicly state that I cannot sell anything to anyone. I can *learn* how to sell *something* better by: 📝 listening to buyers 📝 taking feedback 📝 understanding objections But saying you can sell anything is like saying: “I can make anyone buy anything.” Sounds kinda worse that way, doesn’t it? 🤨 Sounds like every buyer is the same. And they can all be convinced of the same things. Kinda sounds like buyers are stupid. You’re a buyer, right? You buy things. I buy things. I don’t think we’re stupid, do you? 🔊 I cannot sell ANYTHING to ANYONE. 🔊 I don’t think you can, either. And that’s pefectly alright! So the next time somebody says that you should be able to do this. Ask them what they want to buy. There might be a bridge in Brooklyn for sale. 🌉 Hope this helps. Have a great day all. ✌️ #audience30 #outbound #sales #salesmotion #saas #sdr #accountexecutive #outreach #dadjokes
Its definitely has its caveat Ben Bartolone but when you sell at the human level and belief like you and I do I can make that connection and sell the problem not the solution to most and really dig in no matter the product/service. However I have a lot of learning and experience under my belt so I am the 1%. But to your point, yes it takes time, learning, understanding and digging in and aligning it to the market/problem you are looking to help solve. Great topic and video brother!
Thanks for this video!!!
Spot on Ben Bartolone !
You're a great spokesperson for humanity in sales, Ben!
Co-founder & CEO of Dextego I The Future of Go-To-Market is Human-First I Sharing my Gen Z Founder Insights to Accelerate Your Journey
2wSo glsf you brought up this point! It is very important to understand that with the right training yes you will be able to sell anything but because you are good at selling one thing it doesn’t mean you will be good at selling something else. This is in fact the reason many VP Sales fail when transitioning from one industry to the rest and why Startup Founders shouldn’t just hire someone because they were successful in a large org. Every product and every size of business requires a different set of selling skills.