Ben Archer’s Post

🚀 At #ZetaDataSummit, we explored how the Zeta Data Cloud is transforming marketing through AI-driven personalization and responsible data practices. Get the key takeaways and actionable insights from the Summit in our blog!

  Are CCaaS Products Making the Most of AI?   Absolutely, but it's important to remember that the effectiveness of AI depends on the quality of the data it's using.   Businesses need to focus on improving their data platforms to drive better Customer Experience.   Share your thoughts!   #AI #DataOptimization #CustomerExperience

Incredible innovation from Salesforce in #datacloud!  Be sure to ask us how Data Cloud can take your business to the next level!  #data #servicecloud #it #salesforce

Data Cloud helping organize your customer data is the foundation for utilizing AI. Such exciting times ahead!

Big news today as we have announced General Availability of Data Cloud Vector Database. 🚀 Sounds great (?), What does it mean? 🤔 It means that we can now unlock the power of close to 90% of customer data that is currently trapped in unstructured formats such as PDF's, emails, and transcripts. 💡 We can now combine this data to enhance sales, service, marketing, and commerce experiences by having a deeper understanding of our customers and their preferences ✅ Learn more below: https://lnkd.in/gWX7uQiW

There's been a big debate in the CDP community about why Salesforce got such a strong ranking from Gartner in the CDP Magic Quadrant. Here's some comments from Mark Benioff in today's earning call that might provide the context: "Our Data Cloud is like a rocket ship. The entire AI revolution is built on this foundation of data and it's why we're so excited about this incredible Data cloud. It's now deeply integrated into all of our apps, into our entire platform. It's self-service for all of our customers to turn on. It is our fastest-growing product ever. It's our total focus for fiscal year '25 with Salesforce Data Cloud" "... in Q4 25% of our deals already over $1 million have included Data Cloud. And we've recently added over 1,000 new customers to Data Cloud. We've never seen traction like this of a new product because you can just easily turn on the Data Cloud and it adds huge value to Sales Cloud, it adds huge value to Service Cloud, to Marketing Cloud, to the CDP." Gartner likely had some insight into the accelerating growth of data cloud as it was putting its report together. And for the record, I'm not taking sides, just reporting the news! #cdp #magicquadrant #salesforce

Discover the force behind #Agentforce: Learn how Data Cloud serves as the trusted data foundation for the Customer 360 Platform and shapes the future of AI-powered experiences.

90% of your customer data is stuck in unstructured formats like PDFs and emails. With 🆕 Data Cloud Vector Database, you can unlock and use this data for the first time ever. See how: https://sforce.co/4cmvWqY

Discover the power behind Agentforce: Read how Data Cloud fuels the Customer 360 Platform and the next era of AI. Data Cloud is central to Agentforce's next-gen capabilities, delivering the data and metadata essential for actionable insights based on customer records. Check out the article to see how it addresses the challenges enterprises face in integrating agent and customer data.

It’s been a while since I’ve posted anything. Not usually one to be active in social media, but attending #googlenext24 this year in Vegas has been quite the experience and deserves a bit of exposure. I’ll kickoff a series of posts with some of my early findings. I’d like to focus on non Gen-AI topics, as I’m sure everyone will be bombarded by this topic throughout the week. BigQuery clean room is my first callout and it’s now GA! While this is a bit low key, as not all clients are thinking about sharing and monetizing their data with other companies (although they probably should!), this is definitely a very good step in the right direction. It was awesome to see a real customer use case in L'Oréal and Carrefour utilising this feature to bring true business value! As pointed out by Antoine Castex and guillaume blaquiere the end goal would be a clean room like API or portal to allow sharing independent of the cloud adoption and while we are not there yet, this now feels like a tangible future state (one can hope at least). Checkout full details: https://lnkd.in/gwGwnuVv If you’d like to evalute clean room in your environment, shoot me a message, otherwise, see you in the next post!