Ben Sharf’s Post

🌟 Embracing the Future of Business: Product-Led Growth 🌟 In today's fast-paced market, companies are rethinking their strategies to stay ahead of the competition. The shift towards a product-led growth model is not just a trend—it's a revolution in how businesses engage with customers and drive success. This insightful article from Forbes explores why more organizations are adopting this approach, allowing their products to take center stage in the customer journey. Discover how product-led companies are transforming traditional sales models and creating lasting value for their customers. 👉 Read the full article to learn how embracing product-led growth can elevate your business strategy and enhance customer experiences: #ProductLedGrowth #BusinessStrategy #CustomerExperience #Innovation #AICGConsultingyourbusinesspartner

Old way to generate sales: →Rely heavily on traditional advertising →Offer generic, one-size-fits-all products →Slow & inconvenient checkout processes →Limited customer interaction and feedback New way to generate sales:  →Utilizing data-driven targeted marketing →Providing personalised product recommendations →Implementing streamlined, user-friendly checkout systems →Engaging with customers through social media and live chat Do this instead:  →Build stronger customer loyalty →Actively engage with your customers →Leverage data to personalise marketing efforts →Optimize your website for a seamless shopping experience - Want help to implement the new and better way? Comment your current process below PS - Want a guide to get started with your newsletter that generates sales? Comment “guide” and I will dm it to you #sales #founders #startups #ecommerce #d2cbrands

🚀Join us TOMORROW - September 26 at 4:00 PM BST, and discover how we help SAAS and e-commerce brands scale to 7-8 figures using ODD Thinking. . . If you’re a SAAS or e-commerce founder, I know you’re facing some tough challenges in your business. 😫 The stress of trying to stand out in a saturated market. 😫 The frustration of not getting any sales from the product you’ve spent tons of time and money on developing. 😫 And the uncertainty of not having sustainability and predictability in your brand. Sound familiar? What if I told you there’s a PROVEN formula for how you can develop products that are guaranteed to sell? That way, you can create products that people will love to buy. You can have a brand that stands out in a saturated market. And you can have loyal fans who will keep doing business with you and promote your brand on their behalf! 👉 That's why we've put together a FREE webinar on September 26, Thursday at 4:00 PM BST. Inside the webinar, I’ll share how we help SAAS and e-commerce brands launch and scale their brands to 7-8 figures using ODD Thinking. The ODD Thinking is our unique proprietary method I’ve developed after working with hundreds of brands for the past 15 years. It focuses on the 4 fundamental pillars of product development, and the reason for its 86% success rate. 1. Learn fast 2. Fail cheaply 3. Set measurable goals 4. Iterate and improve Here’s what you can expect inside the FREE webinar: ➡️ The biggest mistake most founders make when developing their products. ➡️ What you should NEVER do when developing your products. ➡️ How to turn complete strangers into loyal fans for your brand. ➡️ The single, most important thing you must do to build customer loyalty and achieve long-term growth for your brand. ➡️ And more. 🛑 With that being said, this webinar is free for the first 100 people. After that, it’s just £9.95 for general admission. So hurry. Spots are filling up fast! 👉 Claim your FREE spot now before it’s gone. https://lnkd.in/ePw38n7D

The best brands aren’t chasing quick profits initially—they’re playing the long game. Companies like Hello Fresh, Starbucks, and Netflix are willing to break even or even take a loss to acquire customers because they understand this simple truth: every new customer is future cash flow. The easiest person to sell to is someone who’s already bought from you, and turning first-time buyers into loyal repeat customers is where the real magic happens. The key to this strategy lies in the retention marketing. Once someone makes their first purchase, the focus shifts from acquisition to retention, engagement, and pushing their LTV. This is the same reason why many notable brands don’t need to increase ad spend to scale constantly. Instead, they correctly leverage email and SMS to monetize the customers they’ve already paid to acquire, keeping them coming back for more without relying solely on expensive ads (and with more profit) For example, you might spend $15K/month on ads and see a 2x ROAS, bringing in $30K in sales. Instead of doubling your ad spend to "try" and double your revenue, your email & SMS can convert one-time buyers into repeat customers who keep generating revenue over time. That’s how the biggest players in your industry can afford to outspend competitors on customer acquisition. They know that while their front-end might not always profit, their back-end systems ensure long-term, sustainable growth.

🌟 Great strategy from BÉIS and Shay Mitchell's playbook and worth taking notes from @MarketingBrew! They're absolutely killing it with their product as a service mindset, and here's how they're scaling up while keeping their customers at the heart of everything: 👂 Listening closely at the social level led to the genius idea of Béis wash to clean people's bags, solving a real problem for their community. 💼 Sales got in on the action with a corresponding promotion, making sure everyone knew about this game-changing addition to their product line. 🏬 Transitioning seamlessly from D2C to brick and mortar pop-ups, they're meeting their customers wherever they are and making their presence felt. 🏨 Recognizing where their products are used most (hello, Motels/Hotels!), they've smartly established their presence there, ensuring they're where their customers need them. 🤝 Plus, they've seamlessly plugged into their Customer Care Team and the Partnerships Team, making sure every department is on the same page and working towards those ambitious goals. 🎯 Marketing is the glue that binds it all together, collaborating with each department to ensure they're not just hitting targets but smashing through them! Major kudos to the Béis team and Shay Mitchell for their strategic approach to growth and customer care. Who else is feeling inspired? 🚀 #BusinessGoals #CustomerFirst #InnovationInProgress #mtgs #MarketingBrew https://lnkd.in/gCRcPHDV

🚀Join us TOMORROW - September 26 at 4:00 PM BST, and discover how we help SAAS and e-commerce brands scale to 7-8 figures using ODD Thinking. . . If you’re a SAAS or e-commerce founder, I know you’re facing some tough challenges in your business. 😫 The stress of trying to stand out in a saturated market. 😫 The frustration of not getting any sales from the product you’ve spent tons of time and money on developing. 😫 And the uncertainty of not having sustainability and predictability in your brand. Sound familiar? What if I told you there’s a PROVEN formula for how you can develop products that are guaranteed to sell? That way, you can create products that people will love to buy. You can have a brand that stands out in a saturated market. And you can have loyal fans who will keep doing business with you and promote your brand on their behalf! 👉 That's why we've put together a FREE webinar on September 26, Thursday at 4:00 PM BST. Inside the webinar, I’ll share how we help SAAS and e-commerce brands launch and scale their brands to 7-8 figures using ODD Thinking. The ODD Thinking is our unique proprietary method I’ve developed after working with hundreds of brands for the past 15 years. It focuses on the 4 fundamental pillars of product development, and the reason for its 86% success rate. 1. Learn fast 2. Fail cheaply 3. Set measurable goals 4. Iterate and improve Here’s what you can expect inside the FREE webinar: ➡️ The biggest mistake most founders make when developing their products. ➡️ What you should NEVER do when developing your products. ➡️ How to turn complete strangers into loyal fans for your brand. ➡️ The single, most important thing you must do to build customer loyalty and achieve long-term growth for your brand. ➡️ And more. 🛑 With that being said, this webinar is free for the first 100 people. After that, it’s just £9.95 for general admission. So hurry. Spots are filling up fast! 👉 Claim your FREE spot now before it’s gone. https://lnkd.in/eHtAp-3C

Many DTC founders struggle with knowing exactly what to optimize in their funnels. The truth is, most brands I work with are unknowingly losing revenue due to hidden bottlenecks. That’s why I’m offering a FREE funnel health check to help you identify these issues and turn things around. 🚀 Here’s what’s included: → Proven methods we use to transform underperforming funnels into revenue-generating machines → The strategy for scaling without spending a single extra dollar on ads → Strategies to boost profitability using your current traffic → Practical tips to lower your customer acquisition costs (CAC) This isn’t your typical advice. It’s a comprehensive funnel audit with more than 20+ questions. After completing the assessment, you’ll receive: → A custom score that highlights the effectiveness of your funnel → An in-depth analysis of each section with targeted recommendations → A tailored action plan based on your score and business goals Drop a “Funnel Check” in the comments, and I’ll send it to you for free. 🎁 P.S. Make sure we’re connected so I can DM you the details

(Final) PT3 of the New Head of eCom series --> The growth ceiling conundrum 🫨 Growth is lateral, vertical or a bit of both. Lateral = testing and adding lots of smaller spending bottom-funnel channels to mop all the buyer intent out there surrounding your brand. Vertical = use less channels but keep spending more and more on both bottom and more middle funnel channels. Both = does what it says on the tin. The problem? All 3 options will arrive at a growth ceiling at some point in time. A good Head of Ecom will watch closely for these to take place. Once identified, it shows you all the buyer intent has been gathered. Now you're only option is to look upper-funnel to speak to NEW to brand customers. But this is where most get stuck and here's why 👇🏻 NEW-to-brand customers behave completely differently to your existing ones. Here are a few characteristics:- - Less patient - Have less time to listen to you - May never have heard of your brand or even your products - May not be 'problem or solution aware' - Are brand loyal elsewhere - Maybe a completely different ICP to your existing ...the list goes on. But putting a product shot via a single image ad is pouring money down a hole. To counter all the above points and more...you need to find and tell your brand story. Tell them your why, what problem do you solve, how you came to be. Entertain them. Use one of the 27 human emotions and bring them into your world. Get this right and you will lead your brand to the next level. -------------------------------------------------------------------------------- 🚀 Looking for incremental growth through NEW to brand acquisition?🚀 Click here to find out about our New Customer Acquisition Accelerator program: https://lnkd.in/eR8yZRyi

“Our customer acquisition has plateaued.” That’s what the CMO of a high-growth DTC subscription brand told me recently. After years of healthy growth, their acquisition efforts were falling flat. They’d tried bringing in new team members, tested new channels, and experimented with creative and tactics, but it was all falling flat. Peak season was just around the corner, they had growth and efficiency targets to hit, and they were at a loss as to what to do next. I took a quick look at their marketing efforts and saw three big opportunities: → 𝗚𝗲𝘁𝘁𝗶𝗻𝗴 𝗰𝗹𝗲𝗮𝗿 𝗼𝗻 𝗸𝗲𝘆 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝘀 Understanding exactly who their ideal customers are, how the brand serves them, and what drives their purchase decisions in this category. These insights should inform marketing channel mix, messaging, and creative. → 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗿𝗼𝗯𝘂𝘀𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 Their acquisition efforts focused almost entirely on the very bottom of the funnel. That might work for a quick win, but it’s not sustainable. A thoughtful full-funnel approach - one that builds awareness, consideration, and loyalty - is the key to efficient growth in the long run. → 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗯𝗿𝗮𝗻𝗱 Their messaging was selling the category, not their brand. In a crowded category, differentiation is critical - shoppers need a clear reason to choose YOU. These insights came from just 30 minutes on a call and a high-level review. I can’t wait to dig in deeper with their team. 𝗪𝗵𝗮𝘁’𝘀 𝗵𝗼𝗹𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗯𝗮𝗰𝗸 𝗳𝗿𝗼𝗺 𝗶𝘁𝘀 𝗻𝗲𝘅𝘁 𝗽𝗵𝗮𝘀𝗲 𝗼𝗳 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝗴𝗿𝗼𝘄𝘁𝗵? I’d love to help uncover opportunities. Grab time via the link in my bio or shoot me a DM to start the conversation.

Today Drift officially became part of Salesloft 🤜 🤛 And with this awesome news comes… 💥 the first and only AI-powered Revenue Orchestration Platform that serves the entire buyer journey. 💥 That means Drift’s capabilities to capture buyer signals will now be native in the Salesloft Rhythm revenue workflow. It also means that go-to-market teams can now orchestrate a hyper-personalized, omnichannel buyer journey powered by AI. This is a win-win-win for buyers, marketers, and sellers. ✅ Buyers get the unified and personalized experiences they want with quicker solutions to their problems. ✅ Marketers get deeper insight into buyers and higher quality pipeline. ✅ Sellers get to engage in-market buyers earlier with more personalized messaging via the buyer’s preferred channel. ✅ Revenue leaders get the predictability and repeatability they need in a unified revenue motion. ✅ Companies get better revenue outcomes. Read the full announcement here >>  https://lnkd.in/eDcxfde7