Ben Mottershead’s Post

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Founder & CD - Never Dull Group (Never Dull Studio, Never Dull TV & Glug Events 🏴☠️🍻)

What does the future of design look like? We're seeing a seismic shift across the creative industries. Budgets are lower than they ever have been, expectations are sky rocketing, and AI is tip toeing around the edges. From unlimited content, to market saturation, it's never become harder to stand out. So what should we focus on? For us at Never Dull Studio, it's always been about understanding the human aspect to design. How do we add value to peoples lives, form connections and create memories and experiences. - Start seeing audiences are more than 1's and 0's. They're people with desires, aspirations and passions and cares. Tap into that. - Focus on behavioural psychology. What drives people, why and how can we make interactions more meaningful, or as we call it at Never Dull - Surprise and Delight. - Bring audiences into your projects. Focus groups, workshops, direct engagement. Any way to help build stronger connections and understanding around the very people you're trying to communicate with. - Make the illogical, logical. The most stand out brands today are doing things which make zero sense on paper but it opens up a world of possibilities. Where can you find the rainbow, in an ocean of beige. The processes we know now will likely change, but the thing we need to hold onto in the sea of ever changing technology, is the human focus in design. We design for people, we communicate with people and we ultimately help companies sell to people. The future of design has always been, and will continue to be, people. Focus on that 🤘 #branding #creativeagency #graphicdesign

Lucy Hobbs

Founder The Future is ND | Neurodiversity Consultant | Creative Director | Keynote Speaker | D&AD Judge 2021 & 22 | AuDHD

4mo

Absolutely! The future of design needs to be inclusive of all people (including the hidden 20% ND population), which means inclusive research, for everything from the recruitment and retainment processes to the work environment, the logo, the typefaces, and how the brand communicates to it's audiences. There is also trauma-informed design which is starting to be considered.

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John Whalley

Creative Director | Brand Designer | Strategic Director Use.Space | AccelerateME Advisory Board Member | Brand Director Alltoogether | Team AgencyGMR | Co-founder ONEOFTHE8 Podcast | Member Creative UK & Clean Creatives

4mo

People, people, people 👏🏼 👏🏼 👏🏼

Sultan Cheema

Enjoy your days off! (I'll probably go somewhere deep in mind, explore a little, read a few books and prep for 2025). See you there.

4mo

so far the best take I have read on AI by a brand designer Ben Mottershead. love it.

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