Ben Heinemann’s Post

🎥 First day at Labelexpo 2024 – Adding references to our portfolio from #Chicago! Trade shows are full of captivating visuals, especially on the first day, when everything is fresh and new. But amidst the sea of images, only a few truly convey the right message. Creating impactful content like the #video below is more than just shooting #footage, it’s about understanding the core essence of #brandpositioning. What do we want to highlight? What do we want to communicate? This requires not only #strategy and timing, but also dialogue and strong #relationships. We are honored to amplify the message of #thefutureofflexo across the upcoming Labelexpo fairs in #India, #Mexico, and #Barcelona, alongside a great partner like Nilpeter. The journey we’ve shared with Martin Fjordlund Teilberg, after months of discussions and fine-tuning, has been key to ensuring that we are telling the right story—one that resonates with the brand’s #identity. Stay tuned for more updates from Labelexpo! #ClickAgency #Chicago2024 #nilpeter #yourprintingpartner #thefutureofflexo #LabelexpoAmericas2024 #webagency #creativeagency #digitalprinting #digitalmarketing #communicationstrategy

At CBS, we believe that standing out at conferences goes beyond just having a booth. Many companies try to attract attendees with raffles or attractions, but we’ve learned that the most memorable strategy is to invest in high-end, quality merchandise that looks good and is versatile. Attendees appreciate items they can use or wear daily, ensuring your brand stays with them long after the event. It’s about investing in conferences that bring a lot of “hack” and providing high-quality merch that people actually want to use. People don’t like to wear junk, nor do they like to rep companies with logos that are either ugly or too big. By investing significantly in well-attended conferences, the impact of our merchandise and the buzz it creates can last throughout the year. A special shoutout to FAO printing Pinny Fischer for all your help! And the Franklin Group Steven Zuller and Epic Promo Yisroel Greenspan! What are your thoughts on this approach? Do you have any ideas that you think would be useful? #ConferenceStrategy #HighEndMerchandise #BrandVisibility #CBSMerchandise #EventMarketing

Making an Impact: Crafting the Perfect 20x20 Trade Show Booth Trade shows serve as bustling marketplaces where businesses showcase their latest innovations, network with industry peers, and forge invaluable connections. Amidst the whirlwind of activity, one essential element stands out—the trade show booth. Within the vast expanse of the exhibition hall, a 20x20 booth holds significant potential to captivate audiences and leave a lasting impression. Designing a 20x20 trade show booth requires meticulous planning and creative finesse. The limited space demands strategic utilization to maximize impact. Every square foot should be optimized to engage visitors and convey the essence of the brand. First impressions matter, and the booth's visual appeal sets the stage for meaningful interactions. Eye-catching graphics, vibrant colors, and compelling signage draw attendees in, sparking curiosity and prompting exploration. A cohesive design scheme that aligns with the brand identity enhances brand recognition and reinforces messaging. For a customized Solution reach out to me will be a pleasure to help you with your future shows! #tradeshows #20X20Booths #events #marketingevents #entourageX

One email is all it takes! Get your custom silicone bands ready for your organization or event. Reach out to us today and skip the last-minute rush. ORDER AT:: +27 11 675 5548 | [email protected] | www.idcband.co.za ________________________________________________________________________________ How to Use Them Effectively Pre-Event Promotion: Distribute wristbands ahead of the event to build excitement and create a sense of belonging among participants. On-Site Engagement: Hand them out at the entrance or include them in welcome kits. Brand Recognition: Incorporate your organization’s logo or tagline for continuous visibility.

ALL EYES ON ELECTROLIT! Electrolit USA Event: NACS | Las Vegas, NV Booth Size: 20’x30’ The Client: Electrolit, produced by Grupo Pisa, is a leading hydration beverage with over 70 years in the market. Known for its scientifically formulated blend, Electrolit offers a variety of flavors that appeal to both children and adults. The Event: The NACS event serves as a crucial platform for convenience and fuel retailing professionals, fostering connections among retailers and suppliers. Booth Strategy: Our strategy for success highlights creating a unique eye-catching design while maximizing traffic flow to get attendees excited to visit your booth. To maximize Electrolit's impact at NACS, our booth design prioritized (3) three key objectives: 01. Eye-Catching Design 02. Maximized Traffic Flow 03. Engaging Features ⭐ NEW! Main Attraction ⭐ Interactive Touchscreen Table: The touchscreen table provided interactive content, such as product information, videos, history, hydration tips and marketing. The table enhanced visitor engagement and allowed the attendees to form a hands-on connection. The booth design created a dynamic atmosphere that highlighted Electrolit’s offerings and encouraged meaningful interactions. By focusing on an attractive design, a welcoming sampling experience, and interactive features, Electrolit was a standout presence at the NACS event! We’re thrilled with the outcome and hope you are too, Electrolit USA! Thank you for your partnership! Sales: Doug DeVoe Booth Design/Render: Lynn Xing #catalystexhibits #ElectrolitUSA #Electrolit #alleyesonElectrolit #proudmoments #partnership #mainapproach #NACS #forwardthinking #productdisplay #designthinkersthink #brandexperience #healthandwellness #tradeshowbooth #ClientSuccess #BusinessGrowth #ResultsDriven #conceptsketch #experientialmarketing #successdriven

Creativity in Challenging Times Today, Suji and I harnessed our creativity to prepare for next week’s tradeshow. Given the current economic situation, we opted for a budget-friendly approach while still aiming to impress our customers. It’s amazing what can be achieved with a bit of innovation and teamwork. For all the husband-and-wife business teams out there, how do you maintain excellence on a tight budget? Share your tips! Can’t wait to reveal our final setup next week! Light & Glo Fragrances BrandScent #BusinessPartners #TradeShowPrep #CreativityUnderPressure #SmallBusinessSuccess

During my time working in the IT industry, I have seen first-hand how technology can transform even the most traditional industries. The salon world has, for too long, been cautious about embracing tech, but the potential benefits are too great to ignore. With 𝗼𝘃𝗲𝗿 𝟰𝟴,𝟬𝟬𝟬 𝘀𝗮𝗹𝗼𝗻𝘀 across the UK struggling with financial pressure, there’s an urgent need for solutions that enhance profitability without disrupting creativity. At Callo, we’re making this transition seamless, providing salons with the tools they need to thrive in the modern world. The future of salons is digital, and we’re excited to lead the way. 🤝 https://callo.co/ #hairindustry #uk #DigitalTransformation #SalonIndustry #TechInBusiness #TechForGood

𝐓𝐡𝐞 𝐦𝐨𝐬𝐭 𝐬𝐭𝐨𝐥𝐞𝐧 𝐢𝐭𝐞𝐦 𝐟𝐫𝐨𝐦 𝐛𝐨𝐨𝐭𝐡𝐬? 𝐁𝐞𝐥𝐢𝐞𝐯𝐞 𝐢𝐭 𝐨𝐫 𝐧𝐨𝐭, 𝐢𝐭'𝐬 𝐩𝐞𝐧𝐬! Useful giveaways offer several benefits: brand recall, lead generation through CTAs, and a positive brand image. Attendees appreciate practical items they'll use, like notebooks or reusable water bottles. These become walking advertisements, reinforcing your brand with every use. Remember that exhibitions are more than just booths and products. So, relax, enjoy the experience, and maybe stock up on unique, branded pens – they might become collector's items!

This is an insightful article on how to ‘Clear the Visual and Physical Noise’ in your trade show booth. “Start by assessing every item in your booth: signage, displays, furniture, and promotional materials. Ask yourself whether each item serves a clear purpose and contributes to communicating your brand message. If not, it may be time to remove it.” Thanks Sara Marlow for these tips! 💥

People often take pictures of products at trade shows for several reasons: Documentation: To keep a record of interesting products they find for future reference. Comparison: To compare different products and features later. Sharing: To share with colleagues or on social media to show interesting finds or potential purchases. Information: To capture product details, brand information, and contact details for follow-up. In this case, the product being photographed might have caught the attention due to its innovative design, functionality, or relevance to the observer's interests or needs. That's why Homettler booth is always popular during exhibitions. #homettler #spinmop #cleaning #mop #householdcleaning #exhibition