Ben Gobbitt’s Post

𝗥𝗲𝗮𝗹 𝗘𝘀𝘁𝗮𝘁𝗲 𝗖𝗼𝗹𝗱 𝗖𝗮𝗹𝗹𝗶𝗻𝗴 𝗩𝗼𝗶𝗰𝗲𝗺𝗮𝗶𝗹 𝗦𝗰𝗿𝗶𝗽𝘁 According to Pipedrive, 80% of calls go to voicemail, which means leaving the right message needs to be an important part of your real estate cold calling strategy. Hi [first name], this is [name] with [ brokerage]. I’m calling because [reason for calling] and I would love to hear your thoughts. I will follow up with you [how and when] or you can give me a call back at [number]. I look forward to connecting with you soon! Or, if it’s a second call: Hi [first name], this is [name]. When we spoke last week, you mentioned [fill in the blank]. I just wanted to follow up with you and see how things went. Let’s talk again soon! 𝗪𝗵𝘆 𝗜𝘁 𝗪𝗼𝗿𝗸𝘀 This is a great option for real estate agents who are new to cold calling. Some strategists argue that a voicemail is a great way to turn a completely cold call into a lukewarm call. 𝗟𝗼𝘃𝗲 𝘁𝗼 𝗛𝗲𝗮𝗿 𝗜𝘁 These are both short and sweet. The perfect voicemail is between eight and 14 seconds long, but definitely less than 30 seconds. It establishes who you are and why you’re calling in a warm and friendly tone. But it doesn’t include your pitch—the goal is to secure that next conversation when they call back or you make a follow-up call.

Some RED Flags to look out for:- Lack of Personalisation: High-Pressure Tactics: Neglecting Post-Sale Support: Ignoring Long-Term Goals: Overpromising and Underdelivering: Lack of Transparency: Remember, a client-focused MSP prioritises relationships, understands client needs, and aims for mutual success. Look out for these signs to ensure you partner with an MSP that truly values your business! 🤝💡

How to get ghosted less often. Day 3, tip 3: how to follow up. Never send an email that says “just checking in.” You’re asking your prospect to do all the work and you’re adding no further value. Before you get off the phone or leave the room any time you’re with your prospect, you *must* understand their next steps: who do they need to talk to? When is that likely to happen? Ideally, you’ll put a follow up in both your calendars there and then. If this person always planned to ghost you (i.e. they’re fishing for ideas or they just want a price to beat their preferred supplier down with) then they won’t show…but most people aren’t like that. Life gets in the way of replying, but they go to the meetings they’re supposed to go to. If you don’t have booked follow up meetings and you chase them - “just checking in” - they will chase who they need to chase - “just checking in.” You don’t want to appear desperate, so you give the impression you’ve got all the time in the world, then your prospect matches your energy with legal, or IT, or the CFO, or the commercial director, who think they’ve got all the time in the world…and forget. If you can’t pre-book a follow up meeting then you *must* create some urgency at every stage. Don’t feel like you’re being pushy - you are equipping your client to get the deal done. You’re on the same team. Here are some ways to create urgency: 1. If you’ve introduced the team who’ll be working on the account, set clear expectations of when they’ll be re-assigned. Your team is busy: they can’t sit doing nothing, waiting to be appointed. Tell your client when you’re going to give them to someone else (and while you’re at it, sell them better. It’s not just someone who happened to have capacity: this is the best person for your business because X, Y and Z). 2. Provide a forecast. If we roll into next month and performance is down vs forecast (which is quite possible: why are they appointing a new supplier, after all?) you can quantify how much their delay has cost them. 3. Work around an event. We want to hit the new financial year running: that starts in April, so to get a campaign in market, we’ll need to have these times for production; these sign offs; these research turnarounds…we need to get appointed by January or you’ll miss your numbers, Ms. Client (see also: Black Friday, Christmas, January peak for travel etc etc) … What’s your favourite follow up? I’ll be following this up with two more tips on reducing ghosting (tomorrow and Friday). Put it in your calendars now…or follow me!

Coming off my first call this morning with a smile on my face knowing that we saved our client a total of £18,740 on just a two month project 😁 Here are eight standard practices why StayForWork are able to save you money on every project ⬇ Proven Track Record: StayForWork has a clear history of reliability and quality, which makes us a safer bet for clients and partners. Our consistent performance and positive outcomes reduce perceived risks, encouraging better rates. Strong Relationships: Over time, StayForWork has built strong relationships with clients, suppliers, and partners.These relationships often translate into favorable terms and rates due to mutual trust and long-term collaboration. Reputation and Credibility: StayForWorks reputation for excellence can command higher rates because clients are willing to pay a premium for assurance of quality although we always stick to our given rate. Our credibility in the market can also lead to preferential treatment and better deals from vendors and partners. Volume of Business: Here at StayForWork we handle larger volumes of business, which can lead to bulk discounts and better rates. Our ability to bring in consistent and substantial business makes them valuable partners. Negotiating Power: With my strong market position, StayForWork have greater negotiating power to secure better rates and terms. Our established presence and influence can be leveraged to negotiate much better rates. Efficiency and Cost Savings: We have now optimised our processes and operations, leading to cost savings. These efficiencies can be passed on in the form of better rates to clients or be used to secure better terms from suppliers. Client Loyalty and Retention: High client satisfaction and loyalty means a steady stream of business, reducing the need for aggressive pricing strategies. Clients might be willing to offer better rates to maintain a long-term relationship with a trusted provider. Marketing and Referrals: Positive word-of-mouth and referrals from satisfied clients can lead to more business and opportunities for better rates. A strong reputation serves as an effective marketing tool, reducing the need for high marketing expenditures. Conclusion The combination of a proven track record, strong relationships, reputation, business volume, negotiating power, efficiency, client loyalty, and effective marketing strategies contribute to why StayForWork consistently receives better rates than others. These factors not only enhance our market position but also create a cycle of continued trust and favorable terms. Get in touch using my details below, lets get saving 💰 ⬇ ☎️ - 0121 769 1949 📧 - [email protected]

Things don't just happen. Choices were made. Circumstance is the scapegoat for accountability. Here is an example: A seller commits to setting 5 appointments in a week. They only set 1. And there is a list of circumstances as to why 5 appointments did not get set. Truth is that choices were made. Yes, the circumstances arose. And yes, a choice was made to engage with the circumstance. An opposite choice could have been made. The prospecting could have been done first. And the circumstance dealt with second. So not setting 5 appointments was a choice. It is not just happenstance. In this week's newsletter, we jump into commitments, choices and the consequences of each. If you did not get yours in the inbox, you can read for free here: https://loom.ly/7Q62qbs

(REDUX) Friendly Reminder Friday: There's no silver bullet or perfect strategy that can be applied across all products/services or industries. If there were... the company that had them would have: ✅ Zero Churn ✅ More Money Than Scrooge McDuck ✅ Zero stressed employees ✅ Every Client In the World ✅ No Sales Team My pro tip for any business looking for solutions with any agency or vendor: ✅ Meet with the team you will be working with ✅ Ask for THEIR team's 3 most recent case studies (IE if you are working with Team Alex, 3 of Alex's case studies) ✅ Case studies must be less than 12 months old ✅ Meet with the points of contact of those 3 case studies Last tip: ✅ Use checkmarks in your posts

Coming off our first call this morning with a smile on my face knowing that we saved our client a total of £18,740 on just a two month project 😁 Here are eight standard practices why StayForWork are able to save you money on every project ⬇ Proven Track Record: StayForWork has a clear history of reliability and quality, which makes us a safer bet for clients and partners. Our consistent performance and positive outcomes reduce perceived risks, encouraging better rates. Strong Relationships: Over time, StayForWork has built strong relationships with clients, suppliers, and partners.These relationships often translate into favorable terms and rates due to mutual trust and long-term collaboration. Reputation and Credibility: StayForWorks reputation for excellence can command higher rates because clients are willing to pay a premium for assurance of quality although we always stick to our given rate. Our credibility in the market can also lead to preferential treatment and better deals from vendors and partners. Volume of Business: Here at StayForWork we handle larger volumes of business, which can lead to bulk discounts and better rates. Our ability to bring in consistent and substantial business makes them valuable partners. Negotiating Power: With my strong market position, StayForWork have greater negotiating power to secure better rates and terms. Our established presence and influence can be leveraged to negotiate much better rates. Efficiency and Cost Savings: We have now optimised our processes and operations, leading to cost savings. These efficiencies can be passed on in the form of better rates to clients or be used to secure better terms from suppliers. Client Loyalty and Retention: High client satisfaction and loyalty means a steady stream of business, reducing the need for aggressive pricing strategies. Clients might be willing to offer better rates to maintain a long-term relationship with a trusted provider. Marketing and Referrals: Positive word-of-mouth and referrals from satisfied clients can lead to more business and opportunities for better rates. A strong reputation serves as an effective marketing tool, reducing the need for high marketing expenditures. Conclusion The combination of a proven track record, strong relationships, reputation, business volume, negotiating power, efficiency, client loyalty, and effective marketing strategies contribute to why StayForWork consistently receives better rates than others. These factors not only enhance our market position but also create a cycle of continued trust and favorable terms. Get in touch using my details below, lets get saving 💰 ⬇ ☎️ - 0121 769 1949 📧 - [email protected]

Coming off our first call this morning with a smile on my face knowing that we saved our client a total of £18,740 on just a two month project 😁 Here are eight standard practices why StayForWork are able to save you money on every project ⬇ Proven Track Record: StayForWork has a clear history of reliability and quality, which makes us a safer bet for clients and partners. Our consistent performance and positive outcomes reduce perceived risks, encouraging better rates. Strong Relationships: Over time, StayForWork has built strong relationships with clients, suppliers, and partners.These relationships often translate into favorable terms and rates due to mutual trust and long-term collaboration. Reputation and Credibility: StayForWorks reputation for excellence can command higher rates because clients are willing to pay a premium for assurance of quality although we always stick to our given rate. Our credibility in the market can also lead to preferential treatment and better deals from vendors and partners. Volume of Business: Here at StayForWork we handle larger volumes of business, which can lead to bulk discounts and better rates. Our ability to bring in consistent and substantial business makes them valuable partners. Negotiating Power: With my strong market position, StayForWork have greater negotiating power to secure better rates and terms. Our established presence and influence can be leveraged to negotiate much better rates. Efficiency and Cost Savings: We have now optimised our processes and operations, leading to cost savings. These efficiencies can be passed on in the form of better rates to clients or be used to secure better terms from suppliers. Client Loyalty and Retention: High client satisfaction and loyalty means a steady stream of business, reducing the need for aggressive pricing strategies. Clients might be willing to offer better rates to maintain a long-term relationship with a trusted provider. Marketing and Referrals: Positive word-of-mouth and referrals from satisfied clients can lead to more business and opportunities for better rates. A strong reputation serves as an effective marketing tool, reducing the need for high marketing expenditures. Conclusion The combination of a proven track record, strong relationships, reputation, business volume, negotiating power, efficiency, client loyalty, and effective marketing strategies contribute to why StayForWork consistently receives better rates than others. These factors not only enhance our market position but also create a cycle of continued trust and favorable terms. Get in touch using my details below, lets get saving 💰 ⬇ ☎️ - 0121 769 1949 📧 - [email protected]

Here’s something that doubled my closing rates My team went from closing 33% to 67% after I implemented this one simple system. The best part: You don’t have to do it on the call. You can do it once and reap the benefits forever. Step 1: Book a call 3 days in advance. Make sure you have 72 hours before they schedule an appointment and appear on the call with you. Step 2: Write three emails and send them one every day. Email 1: Give them a killer, no-brainer offer with a guarantee. This will make sure they know what to expect once they get on the call. Email 2: Show them all the clients you’ve helped so far. Show them how your services helped them get more money and save more time. The closer your case studies are to your client's life, the more effective they’ll be. Email 3: Send an FAQ. Answer all their objections in advance. Cover the best-case and worst-case scenarios. Tell them how their life will look like if they take the action the next day (vs if they don’t). Schedule an automation that triggers as soon as someone books a call with you. And you’re done. Do the same things you’ve been doing on the sales call and you’ll get way better at closing the prospects. The trick is to pre-close them over 72 hours (and not force them to buy your services on the spot).

Time to Wrap It Up Like a Pro! 🏆 Here’s a checklist for our amazing realtors to follow after a successful closing: 1. Celebrate with Clients: Show your appreciation with a thoughtful client closing gift and a handwritten thank-you card. Celebrate this milestone together—gratitude goes a long way! 🎁✍️ 2. Documentation is Key: Keep all closing documents organized and neatly filed. A well-organized file is a happy file! 📂✅ 3. Update Your CRM: Ensure your database is up-to-date. Add client information and transaction details for future reference. 💻🔄 4. Feedback is Gold: Ask clients for their feedback. Constructive criticism helps us enhance our services and grow. 🗣️💡 5. Connect on Social Media: Follow up by connecting with clients on social platforms. It’s a great way to maintain relationships and share future successes. 📱🔗 6. Thank Your Team: Acknowledge the hard work of everyone involved in the transaction. Remember, teamwork makes the dream work! 🤝👏 Close one chapter with grace and enthusiasm as you prepare to start the next! #ClosingChecklist #RealEstateSuccess #ClientAppreciation #OrganizedAgent #CRMUpdate #FeedbackMatters #SocialMediaConnections #Teamwork #RealtorLife #SuccessJourney