Keith Prowse launches BEYOND THE GAME
Keith Prowse, one of the UK’s award-winning hospitality industry leaders, has launched fresh insights into how lifestyle trends and generational dynamics are reframing premium experiences at UK sport and entertainment events.
The research paper – BEYOND THE GAME – analysed corporate and private clients to understand their motivations in attending a premium experience at sport, entertainment, and lifestyle occasions.
With a positive outlook on corporate marketing spends* and disposable income more likely to be spent on experiences rather than material goods, BEYOND THE GAME highlights clear generational differences nuanced by social circles, the culture and heritage of the event, as well as its values and conscientious stance, that are ultimately impacting purchasing and attendance decisions.
Samantha Coates, Head of Marketing, Keith Prowse, said: "Analysis of purchasing data revealed shifting trends, prompting us to delve deeper into the factors influencing consumer choices. Research conducted highlighted a significant impact from generational attitudes. Society is moving away from valuing material possessions as a measure of success, and instead placing greater emphasis on personal fulfilment and experiences. This trend presents valuable insights for corporate businesses, who face an increasingly diverse workforce across generations. In response, we’ll be rolling out new concepts designed to address this evolving landscape."
* Source: The IPA Bellwether report, April 2024.
For the full story, including a link to the BEYOND THE GAME research paper, go to: https://lnkd.in/ejtPxZJK
Nick Gratwick Daniela Forsyth James Speed Neil MacLaurin Neil Thornton
The 2024 SVB LIVE Conference & Exhibition – focused on elevating and innovating the live experience – is being held at Croke Park in Dublin, Ireland, on October 9th and 10th, with an Opening Night Icebreaker on October 8th. Key pillars include architecture & design, fan experience, F&B, hospitality, interiors & fit-out, premium sales & service, sustainability, technology and venue commercialisation.
#premiumhospitality #premiumexperience #hospitalitybusiness #hospitalityindustry #sportsbiz #sportsindustry #liveentertainment
#sportsvenuebusiness #sportsvenuebiz #svblive Sports Venue Business The Sports Networker Cassandra Calleja John Sheehan David Hall