Behind Sport’s Post

SCORE BIG THIS SUMMER! Ever wondered what it takes to land a hugely successful Euro2024 campaign and drive pub and bar footfall, dwell time and sales? Well It's easy, you just open the doors right? 🤔 Well with just 86 days to go until kick-off, I reckon now is the time to start driving your live sport proposition ahead of the big Summer of Sport to maximise the opportunity. 🤑 I've teamed up with Paul Filler and the team at Magnify Marketing for my March blog to help offer some FREE top tips and advice on how to start driving your live sport reputation NOW so come June, you're the no.1 choice in your local area. 🏆 Combine this advice with my blogs on atmosphere management, 6-3-6 planning and POS disciplines and you start to see how I can add value to your pub or bar group through my marketing strategies. Have a read and let me know your thoughts in the comments: https://lnkd.in/ePupPKWT (Remember: all Spaceman marketing subscribers received this blog 24-hours before everyone else, so don't forget to sign up and be the first to receive my hospitality newsletters, blogs and latest news) #sport #euro2024 #marketing #hospitality #freelancing

“MORE REVENUE in ticketing”. My speech topic at the CTS EVENTIM Sports GmbH tennis workshop. How we manage to do this successfully at many tennis tournaments is a matter of experience: 🔹 Focus on REVENUE-GENERATING activities The most important thing for us is that we achieve clearly defined, measurable and data-based goals with event organizers. Goal number 1: MORE REVENUE, of course. Who doesn't want that? We are passionate about this topic. And that's why our focus is always on revenue-generating activities. What do we mean by that? 1️⃣ Pricing strategy & dynamic pricing The price structure at the start of the pre-sale is the key. Dynamic pricing is an important component here. We have our own algorithm and clear criteria by which we measure when we are optimally sold out and how we adjust the pricing based on buyer behavior in order to maximize sales. 2️⃣ Campaigns: We know which campaigns work and which don't. We like to transfer the things that work well to different tournaments and test new things constantly. In both cases, the key to success depends on the ability to measure the results. Whether dynamic pricing or campaigns. Nothing is based on feeling. Data-based, measurable. It´s clear: success can be planned! 🔹 Avoid time-consuming tasks and slow processes Our time is limited. That's why we have to set priorities. If we want to focus on revenue-generating activities, we need to organize our daily business as efficiently and quickly as possible. We and the tournament organizers save time by optimizing processes and communication. How do we achieve this? 1️⃣ Clients Ticketing Board All information at a glance. Order free tickets, sponsor tickets, request promotion codes, view sales numbers. With us, every organizer has access to their individual ticketing board via our platform. This saves time for everyone and all steps can be traced afterwards. 2️⃣ Digital ticket for sponsors including explanatory video for sponsors and their guests. How happy sponsors are when they no longer have to download their tickets and coordinate them themselves? How easy can it be if they have their own account from which they can forward their tickets in seconds and keep track of everything? Yes... very easy 😉 We are passionate about what we do! Thanks to Michael Günther and your team for provide the opportunity for further education. 🎾 🙌 #ticketing #tennis #workshop

Streamline your sports registrations with ease! Discover the benefits of Assemble Sports' Family Registration Portal. Manage multiple members, track registrations, and reduce errors—all from one centralised location. Swipe to learn more > #FamilyRegistration #SportsManagement #CompetitionManagement

Simplify uniform purchases for your participants by integrating everything into one seamless registration process 🛒⚽ With Assemble Sports, admins can set up a system where players, referees, and officials can order their required uniforms and gear directly during registration. No more separate transactions or last-minute uniform scrambles—just a streamlined experience that saves time for everyone 👕✅ Ready to simplify participation entry to your sport? Let’s get started today! https://lnkd.in/grrCu6XD #SportsTech #SportsManagement #SportSolutions #SportSoftware #AssembleSports

Picklebaaalll! My arch nemesis! In all seriousness this is the problem with skateboarding. The bar is impossibly high (at least culturally) and the distribution is impossibly broad (everyone has their own little corner). Beware: The more "exclusive" you want the skateclub to be, the more likely you are to be sitting alone. Go out, have fun, and if you want to - try something really tough to do, but do not ever "require" someone to be "as pro as you" in order to participate. Create and maintain a community of peers. In the end, if you're having fun you're doing it right. #thisisnotacompetition #skateboardingisnotasport

Kick off for the Euros 2024 kicks off today in Munich, with Germany vs Scotland! But what is Gen Z’s relationship with football? Football is evolving, and Gen Z is leading the charge! As we gear up for EUROS, the younger generation is reshaping the game. This generation craves bite-sized, instantly engaging content that captures their attention. So, did you know that 69% of Gen Z football consumers catch up on missed games by watching highlights on YouTube? Or that established younger pros like Saka and Haaland wield more influence than their older counterparts? Rising Ballers is a Gen Z-focused football organisation investigating how Gen Z is changing the football landscape. Scroll through to discover some of the key takeaway stats we found interesting... 🌟⚽🌈 Discover more in the Next Wave report, volume 1: https://lnkd.in/eZu-iKPc #GenZFootball #FutureofFootball #FootballInsights 

Where does the sport you play fit in?

What Euro 2024 campaign has caught your eye so far? Have you seen Irn Bru's 'We Can' campaign? For me, it's not any of the official sponsors but instead, unaffiliated brands like these tapping into football fever. 👇 🧡 Irn Bru - just typing it raises a smile. As does their Euros 2024 campaign that brilliantly taps into the football fan's pschye with their 'We Can' campaign. 📺 Check out their great 'Doctors' https://lnkd.in/ejCZWb_P and 'Mannschaft' videos: https://lnkd.in/edHTGNGw released last week ahead of the competition's opening game of Germany v Scotland. ⚽ I just love the Scottishness of this, the humour, and the sense of irrational hope and optimism football fans get ahead of every big tournament. That, and the fact you can buy the pants. 🙏 They'll need all the positivity, hope, and belief they can muster to get a result tonight against Switzerland and keep their tournament hopes alive. 🤔 What do you think of it? Any other campaigns you like? ----------------------- 💥 My name is Malph. 🆘 Helping brands to use sponsorship to deliver marketing objectives. 🤝 Supporting rights holders to build valuable partnerships. Like this post? Want to see more? Ring the 🔔 on my Profile. 🔎 Follow me for insights on the sponsorship and sports industry. 🔝 Connect with me (please add an intro/reason). #StriveSays #SportsMarketing #SportsIndustry #Sponsorship #Euro2024

Business is a contact sport.

Know about Padel? In this episode of #TrendswithBenefits I speak with Bill Ullman about this fast growing sport. I also get his take on how technology is shaking up the financial services industry. https://lnkd.in/e6imirpZ