Behind Sport’s Post

Which collaboration campaigns consistently hook you? To me, one of the clearest examples is the collaboration between tennis players and brands. These partnerships always grab my attention. That's why my reaction to this Roger Federer x On collaboration is 'I need it.'. The same thing happened to me with Roger Federer's collaboration with UNIQLO and the Maria Sharapova x Nike Cortez sneakers collection. What about you? #marketing #campaign #collaboration

—FINLAY— Finlay for the Adidas x Sports Direct 'The Way We Move' Campaign! Finlay is a true all-round sportsman with a passion for both rugby and football! But his athletic prowess doesn’t stop there - he recently charged to victory, taking 1st place in the 300m at a national athletics competition. ___________________________________________________________________ Finlay's portfolio - https://lnkd.in/e-UBPU_y For Bookings & Enquiries - [email protected] #BOSSJuniors #SportsDirect #Fashion #Sportswear #Football #Rugby #Athletics #Together #Team #Adidas

Quite a moment, this. The German team defines the Adidas football brand and its story like no other. But it has been coming. A very senior Nike exec told me over 20 years ago that, having acquired Brazil - the ‘Big Bang’ in Nike’s football strategy - the German national team was now Nike’s number one football target, because of the blow it would deal to Adidas, and that they would not rest until they acquired it. It must have been quite a number, and quite a pitch. Significant that Nike’s CEO led it - his comments at the next earnings call will be worth watching. You can expect two consequences, in particular. 1. Adidas will move heaven and earth to retain and acquire as many individual deals with German national team players as it can. There’s more than one way to get the three stripes onto the pitch. 2. It’s conga time at FIFA. Adidas’s deal with FIFA - which stretches back to 1970, and forward to 2030 - is even more important to the Adidas football brand, and with the loss of Germany just became a helluva lot more important to Herzogenaurach. Lose Germany? Painful, very painful, but manageable. Lose FIFA? Checkmate. #Nike #Adidas #sportsmarketing #sponsorship #football #footballbusiness #sportsbiz

The right time, right place and the right copy!

Be on the offense always

GOOD MARKETING IS EXTRAORDINARY 🔥

Don King. Federer. Nadal. Nike. As I thought more about the below post regarding the great job Bose Corporation & New Balance did with Coco Gauff this year, I couldn’t help but recall a fun takeover we did in NYC years back to hype the biggest rivalry in tennis at the time during the US Open. As marketers, it’s a reminder that it’s ok to be unconventional during certain moments on the cultural calendar. Sometimes it’s not about what you do on the court to garner attention, but what you do off the court. We had street teams and media running throughout NYC, outside the grounds, on the subway with Don King himself hyping the rivalry up to fans, even a mock press conference with the athletes themselves and Don King in a true boxing style promotion format! Sometimes a takeover (especially when you’re a non-official sponsor) can be just as effective… (See link to video in comments as well) #nike #tennis #marketing #branding #culture #sports #sportsmarketing #usopen #strategy #media #activation #experience #brandexperience

Additional broken or dashed lines (of 5 metre dash lengths, according to the Laws[63]) are drawn in each half or on each side of, the field, each with specific purposes under the Laws: "10-metre" lines: Dashed lines 10 metres either side of, and parallel to, the halfway line, designating the minimum distance a receiving team must retreat when receiving a kick-off, and the minimum distance a kick-off must travel to be legal. Equivalent to the 40-metre lines in rugby league but generally marked differently. "5-metre" lines: Dashed lines 5 metres into the field of play, parallel to each goal line. Scrums can be packed no nearer to each goal line than this line, and referees will often penalise scrum and ruck infringements in this area more harshly as defending sides will often try to stifle the attacking side's breakdown play. "Tram tracks/tramlines": Unnamed in the Laws and sometimes also referred to, confusingly, as the "5-metre" and "15-metre" lines, these two pairs of dashed lines are drawn parallel to each sideline, 5 metres and 15 metres, respectively, into the field of play from the nearer sideline, terminating at each of their respective ends' 5-metre line (parallel and adjacent to the goal line). The area between these lines are where players must stand when contesting a lineout throw. Additionally, the area between the two perpendicular sets of "5-metre" lines (i.e. 5 metres from each sideline and 5 metres from each goal line) is designated the "scrum zone". Where an offence occurs outside this area and the non-infringing side wishes to pack a scrum, the mark of the scrum will be moved into the zone by the referee.

In the marketing world, achieving success entails the ability to recognize and capitalize on opportunities to promote products or services. It is truly impressive how Nike showcased their expertise in this regard by ingeniously leveraging a viral moment from the Copa America Tournament to strategically advertise their brand. #marketing #strategicmarketing #brand #Nike

Idea can be this simple.. presents of your mind and go viral?