Beauty Packaging Magazine’s Post

Did you know that Black-founded brands outperformed the rest of the U.S. prestige beauty market in February for the past two years? Learn more about Black-founded Beauty brands and Black History Month's impact on sales with our Beauty analyst Natallia Bambiza's latest blog

𝗗𝗼 𝗬𝗼𝘂 𝗞𝗻𝗼𝘄, 𝘁𝗵𝗲 𝗥𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗕𝗹𝗮𝗰𝗸 𝗕𝗲𝗮𝘂𝘁𝘆 𝗶𝗻 𝗖𝗼𝘀𝗺𝗲𝘁𝗶𝗰𝘀 𝗶𝘀 𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝗶𝗻 𝗔𝗹𝗹 𝗚𝗹𝗼𝗿𝘆. 𝗦𝘁𝗲𝗹𝗹𝗮𝗿𝗶𝘅 𝗖𝗮𝗻 𝗛𝗲𝗹𝗽 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮𝗻𝗱 𝗜𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀 𝗪𝗵𝗼 𝗪𝗶𝘀𝗵 𝘁𝗼 𝗖𝗮𝘁𝗲𝗿 𝘁𝗼 𝘁𝗵𝗲 𝗘𝘅𝘂𝗯𝗲𝗿𝗮𝗻𝘁 𝗗𝗲𝗺𝗮𝗻𝗱 𝗮𝗻𝗱 𝗘𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵 𝗘𝗾𝘂𝗹𝗶𝗯𝗿𝗶𝘂𝗺 💅 The cosmetics market is currently focusing on the diversity aspect of the human population because that’s the untapped market. Today, beauty products cater to and reach out to every ethnicity, demography, skin tone type, and region. Companies are putting immense research and investment into rolling out a business model to increase their revenue and profits. For some time now, the beauty industry has realized the importance of the representation of black beauty in cosmetics. 💅The market for black beauty in cosmetics is huge, backed by emotional demand. Thus, a manufacturer that can cater to the needs with quality, cost-effectiveness, and results can impact this open market with immense opportunities to offer. Also, studying the deep-rooted issue of colorism and skin tones, assimilating it with cultural references, and inviting black beauty to represent products can lead to untapped revenues. #CosmeticsIndustry #DiversityInBeauty #BlackBeauty #BeautyMarket #CosmeticsResearch #EthnicityInBeauty #RepresentationMatters Read More: https://lnkd.in/dVW79KsK Contact us: https://lnkd.in/dpJutC_F

For the longest time, the industry has ignored or not catered to Black consumers when it comes to marketing luxury; seeped in notions that we do not have the funds or they don’t quite know how to speak to us. Over my 16 years in this industry, I have seen the slow shifts in brands, as the economic spending power of Black consumers is being recognised and continuous reports have suggested that Black women are some of the most engaged consumers in beauty. But when it comes to luxury, what does that mean to us? How do we equate it’s value? Is it something we even seek? Well, it’s something that I’ve been wanting to delve into for a while, and will be doing just that as part of The British Beauty Council's British Beauty Week. In partnership with Beauty Edit Mayfair , join us for an intimate evening dedicated to all things Luxury, and the Black Beauty Consumer. Featuring a panel of some of the industry’s true needle shifters who are spearheading changes within the beauty industry for the Black community. It’s one for those who care about the beauty industry as a whole. https://lnkd.in/eMyxJHJ5

In the beauty community there is a currenlty a large scandal regarding foundation . In 2023 Youthforia, an indy beauty brand, released a new foundation with only 15 shades. The darkest shade was a medium brown, making it complete unwearable for a huge group of people. This sparked a huge discussion around the exclusion that black and brown people face from the beauty industry. This week they relaunched this product with an additional 10 shades. The darkest shade being black. In all other foundation shades, various pigments are mixed to create tones and undertones that are actually suitable for skin. This foundation has no other pigment other than black, making it completely unwearable for most black people. It is being compared to black face-paint and tar. “They just slap it in our face, saying, ‘You want a darker shade? Here you go. Here’s some black paint for your face." “Black people are not black, we come in shades of brown. This is more insulting than not carrying our shade in the first place.” This is a disingenuous approach to inclusivity. Their first foundation launch showed that Black individuals are an afterthought and this new launch proves that yet again. To be truly inclusive diversity has to be a core belief NOT just an afterthought. When black and brown people are not centred and included in conversations and actions around black and brown skin it is glaringly obvious. A few TikTok’s I suggest watching: https://lnkd.in/gPpM-TST https://lnkd.in/g76Zk79c https://lnkd.in/gjtvnYRA https://lnkd.in/ggrUCHjT

🚨 Exciting Announcement 🚨 I'm thrilled to share details about “A Hairstory”—a fashion show that transcends stereotypical notions of hair and seamlessly pairs them with clothing to tell a narrative of identity, joy, and beauty. “A Hairstory” is divided into three immersive chapters: 1. The Book of Convergence: Where we explore the unification of contrasting styles, weaving together traditions and modernity to reimagine how hair intersects with fashion. This chapter celebrates the harmonization of different cultural legacies with contemporary expression. 2. The Book of Liberation: A powerful journey through freedom and self-expression, this theme defies boundaries and breaks free from the norms that often confine perceptions of Black hair. Expect bold statements that redefine beauty on our own terms. 3. The Book of Opulence: Pure elegance and luxury radiate as we flip the script on what is considered grand and regal. This chapter reclaims opulence, celebrating Black hair in all its lavish splendor, defying stereotypes of what it "should" be. Join us in celebrating the artistry of hair and fashion, presented in ways that embrace the complexities and rich textures of identity. Stay tuned for more updates on this unforgettable show, where creativity and innovation come together like never before. 🖤 Follow @bsawestern on Instagram for more information!

Black consumers continue to drive significant growth in the beauty category, with Nielsen IQ reporting that Black consumer spending on beauty products reached $9.4 billion in 2023. This represents robust growth in dollar, unit, and household spending compared to the overall US market. Notably, Black consumers now account for 14.4% of the US population, reflecting a substantial 32% increase since 2000. With almost half of Black Americans under 30 years old and a median age of 32, this segment is notably younger than the national average. Beauty products hold particular importance for Black shoppers, with fragrances and hand body lotions emerging as standout categories of interest. Black consumers currently represent 15.9% of the market, showcasing their significant influence in the beauty sector. #BeautyIndustry #ConsumerInsight https://lnkd.in/gXdaggY2

New Post: 8 Popular Athleisure Brands to Shop Online, From Luxe Leggings to Stylish Sweats - https://lnkd.in/gYFMPV4d - All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Wearing comfortable clothing doesn’t have to mean sacrificing style — and with athleisure continuing to dominate the trends, you can have the best of both worlds. In the past, running shorts and leggings would’ve been categorized as just athletic wear, but now the style has evolved into versatile pieces you can show off anywhere from the gym, to errands, to meeting up for drinks with friends. Athleisure brands continue to stand out with pieces that are as comfortable (think stretchy, soft and breathable) as they are trendy. Think of it like wearing your comfiest yoga pants without looking as though you’ve just hopped off your at-home fitness equipment. You don’t have to burn a hole in your wallet to invest in the style either — there is practically an endless amount of online retailers that offer athleisure for a range of budgets and aesthetics. What Is An Athleisure Brand? As the name suggests, athleisure brands refers to clothing brands that make pieces combing athletic wear and leisure wear. The best athleisure brands combine the movement and functionality of sportswear with the style and trendiness of everyday apparel such as T-shirts, trousers, bodysuits and more. Rather than feeling restricted and uncomfortable, these styles usually use materials from sportswear styles to create a look that will move with you without sacrificing style. Athleisure brands have even made popular athletic apparel trendy enough to show off everyday, including the classic tennis skirt. What sets it apart from traditional sportswear is its versatility — meaning your outfit can go from the couch to brunch or the gym to work without having to pack an additional outfit. What Are the Best Athleisure Brands? Looking for the best athleisure brands and pieces to add to your wardrobe? Billboard Shopping has gone through and picked the best athleisure brands to help inspire your next shopping session. Keep reading to shop our picks below. UNISEX PICK Nike shop nike here Nike aims to inspire athletes of all levels with apparel that’s both versatile and performance-focused. You can find a mix of pieces for men, women and even unisex options for a range of prices starting at $12. The brand has also tapped celebrities including Meghan The Stallion to show the range the brand has both in style and sportswear.Our favorite Nike athleisure picks: you can’t go wrong with a bold pair of Nike Air Force 1 Shadow sneakers ($130) paired with some comfy fleece pants ($39, reg. $60) and a soft fleece hoodie ($65).

Black hair is not one-size-fits-all—so why do so many ads still miss the mark? Dyson’s latest ad for the Airstrait has sparked more than just a reaction; it’s sparked a conversation that reflects the diversity of perspectives within the Black community on hair and representation. While many felt the ad failed to represent #BlackHair accurately, some pointed out that it was, in a way, accurate—mirroring the experience of trying to straighten Type 4 hair with tools not designed for it. This mixed response underscores a key truth: 𝐁𝐥𝐚𝐜𝐤 𝐡𝐚𝐢𝐫 𝐢𝐬 𝐧𝐨𝐭 𝐚 𝐨𝐧𝐞-𝐬𝐢𝐳𝐞-𝐟𝐢𝐭𝐬-𝐚𝐥𝐥 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞. Each texture, journey, and style holds different meaning for every Black woman, and these nuances matter. Interestingly, though the ad may not have met expectations for inclusivity, it has sparked an important dialogue, reminding us all just how political, deeply personal and cultural Black hair is. And even though Dyson’s Airstrait is technically a wet-to-dry styler—not intended to flat iron completely from what I understood (could be wrong)—the ad reveals why brands must consider the varied perspectives within the Black community in #ProductDesign and #Marketing. Ultimately, inclusive representation is about more than surface-level acknowledgment; it’s about genuinely understanding the range of experiences within a community.

ARE WE OUR OWN WORST ENEMY? hmmm "We are our own worst enemy." This quote is often something I think about Black people, worldwide. As an authenticity coach, my intention is to be hones and clear about what's going on in America, the world, and my head, when it concerns Black people and other minorities. The article below provides context into my comments. While on LinkedIn, I read about the injustices and outrage, and bemoaning by Black people about the way they are treated or mistreated. More times than not, my response is in the tone of "why are you waiting for "them" to show you respect, equality, professionalism, when they have shown you (in many ways), and told you (in many ways) that they believe you do NOT deserve their respect, equality, or kindness. In fact, our feelings don't matter to "them" at all. If "they" had their way, you'd be totally subservient and acquiesce to their grandiose beliefs about who they believe they are in their white privilege, their presumed birthright. For Black people in America and the world, the brainwashing, hypnotism, towing the line, has us living in "their" man made paradigm, which has been harmful to us as a race. We have given our power away! This article is a prime example of how we do it. We have the power to affect the bottom line of companies that do not honor us as people, but we continue to make them rich. Then we cry "foul" when they treat us like SH**! A pig is still a pig, no matter how much lipstick you put on it. We make excuses, we post on line, but we continue to give our dollars to companies run by people who hold us in deep disdain. If you don't know this world runs on currency, commerce, trade, innovation, oil, gas, etc., it's time you educate yourself. Knowledge is not power until you use it to affect change. Will we continue to be slaves to the commercial masters or will you my Black brothers and sisters put your $$$ where your heart is. Support Black businesses, and businesses that invest in Black people and communities. See the link in the comments for my expanded article. Thank you. If you like this post, please click like, repost and share. Peace & Blessings, ~Pamela https://lnkd.in/e6C8bAtT

I finally watched The Black Beauty Effect on Netflix and wow was it eye-opening. ✨ The docuseries follows the evolution of Black beauty in makeup, skincare, and hair while also celebrating the stories of those who transformed the industry. While there has been a history of exclusion of Black consumers from the beauty space, the docuseries showcases our impact and influence on beauty trends. Giants like Sam Fine, Mikki Taylor, Kahlana Barfield Brown, Jackie Aina, Carol's Daughter, and Pat McGrath Labs were all among some of those mentioned. The Lip Bar's success story and the way the company made lemonade out of lemons really stood out to me. ✨ Melissa Butler, began creating colorful lipsticks while working on Wall Street because she understood that the idea of beauty isn't "linear." After being cruelly denied on Shark Tank, the publicity of that interaction led to major publications picking up her story. Through consistency and a cold email pitch to Target, her products ended up on Target.com. Today, The Lip Bar is a staple beauty brand in Target stores, has expanded its product line to include complexion products, and opened a flagship store in Detroit. ✨ Melissa's success is a testament to understanding that just because your product is not for everyone doesn't mean that the market doesn't exist. I would argue that the Shark Tank rejection was just redirection for The Lip Bar. A redirection to new opportunities, new ideas, and new heights. This lesson of using critique to further drive your passion can be applied to your own personal or professional journey, as you never know when your "big break" is coming. Let me know in the comments some of your favorite Black beauty brands and influences in the industry as I am always looking to learn more! CC: Melissa Butler & The Lip Bar Inc. Video Credit: @blackbeautyeffect on Instagram #beauty #beautymarketing #theblackeffect #netflix #blackbrands #diversityinbeauty #blackinfluencers #thelipbar #melissabutler Link to the last #PutMeOnWednesday: https://lnkd.in/eryWP6et