Product Market fit is tough. We were 7 years early with Fractional. Originally, we went all in with our marketplace and fractional offering and realized about 6 months in that nobody cared. The problem? We were early, we were really early- the market was not primed, and we had a lot of education to do. Heck, I still spend a lot of my time “educating” folks on the difference between FTE and Fractional, use cases for each, and when one may be better than the other. The solution? We pivoted (luckily). We abandoned the thought of a virtual marketplace and started doing full-time placement in addition to fractional work- this has been our core offering(s) for the last 7 years. The craziest part? 7 years after the launch of The Free Agent , the fractional space is finally primed and a virtual marketplace DOES make sense. So, I am super pumped to be relaunching (shortly) this service offering, aimed at growth companies in need of “air-support.” And, for the next few months we will manage any and all fractional listings and candidate flow at no cost (DM me if this is of interest). Cheers to the next 7 years!
Market fit requires adaptation. Early vision pays off eventually.
Excited stuff Beau!
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4moLove this post. Oftentimes, founders come in with a solution that the target market just doesn't need at the moment. Have to continue re-adjusting your product to solve a true pain in the market. And, once the market is primed, you can go all in!