Since Thanksgiving fell later in the year than normal, the major players (Amazon, Walmart, etc.) started BFCM (Black Friday Cyber Monday) a week or more earlier. The team was unsure if The Bomb Co. could maintain momentum and consumer engagement for that prolonged period. Nonetheless, we followed the leaders and started our promotions early this year. Given the increased cost in CPMs and overall marketing during this season, we doubled down on retargeting and provided our current customers with the best deals of the year! The results exceeded our expectations: - Grew $$$ by 77% - Increased orders by 70% - Improved conversion by 112% - Increased new customers by 106% The increase in new customers was a very nice surprise and was driven by organic traffic. The team and our partners at WKND Digital worked extremely hard. Working in retail and DTC means you don't have the typical time off during Thanksgiving. I'm extremely grateful for the effort and passion our team provides. THANK YOU!
Incredible update, love to see this!
I help SHOPIFY STORE OWNERS grow their EMAIL REVENUE by 25% within the NEXT 60 DAYS.
2wIt's inspiring to see how your team's dedication and strategic adjustments yielded such remarkable results, Beau.