BDB Group Marketing Agency’s Post

If you work in marketing you NEED to be connecting + optimising Google tools! Here's the three Google tools that you NEED to understand in order to make educated website + SEO decisions in your business... 1. Google My Business 2. Google Analytics 3. Google Search Console Let me explain the benefits of each and how they're going to work with your optimised website in order to increase Google SEO (Organic Traffic). Google My Business is a FREE tool - It helps businesses manage their online presence and gives a consumer all of the base level information, including your location, contact details, opening and closing times, how to book and arguably one of the most important features - reviews. What a lot of people DON'T know about Google My Business is that it actually offers an 'update' feature, allowing you to upload posts (similar to facebook and instagram) to aid in your profile strength. Google Analytics is a web analytics service that tracks and reports all traffic, behaviour and acquisition related to your website. You can track almost EVERYTHING in google analytics - from what website pages people enter, to what specific actions they make on that page, and what website page your users most frequently exit the website on. This is a great way to determine what gets your website visitors scrolling, reading... or leaving. Google Search Console is a free tool that monitors and maintains your website presence in search results, allowing you to gain access to information on how your website and its retrospective pages perform in google search results. This is a great way to analyse what your audience are typing into google to find you, and what specific URL's are dominating in search results.

To view or add a comment, sign in

Explore topics