If you work in marketing you NEED to be connecting + optimising Google tools! Here's the three Google tools that you NEED to understand in order to make educated website + SEO decisions in your business... 1. Google My Business 2. Google Analytics 3. Google Search Console Let me explain the benefits of each and how they're going to work with your optimised website in order to increase Google SEO (Organic Traffic). Google My Business is a FREE tool - It helps businesses manage their online presence and gives a consumer all of the base level information, including your location, contact details, opening and closing times, how to book and arguably one of the most important features - reviews. What a lot of people DON'T know about Google My Business is that it actually offers an 'update' feature, allowing you to upload posts (similar to facebook and instagram) to aid in your profile strength. Google Analytics is a web analytics service that tracks and reports all traffic, behaviour and acquisition related to your website. You can track almost EVERYTHING in google analytics - from what website pages people enter, to what specific actions they make on that page, and what website page your users most frequently exit the website on. This is a great way to determine what gets your website visitors scrolling, reading... or leaving. Google Search Console is a free tool that monitors and maintains your website presence in search results, allowing you to gain access to information on how your website and its retrospective pages perform in google search results. This is a great way to analyse what your audience are typing into google to find you, and what specific URL's are dominating in search results.
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My Fav Local SEO Tool Stack 🛠👇 Most people overspend on SEO tools. But you don’t need a massive budget to succeed. I’m going to show you how we do it with free tools and still get great results. Keyword Research & Analytics: - Google Analytics 4 (GA4): Track traffic and user behavior. - Google Search Console (GSC): Monitor search terms and fix indexing. - Google Ads Keyword Planner: Get hyper-local search volume data. Local Ranking & SERP Visibility: - Google Business Profile Insights: Track clicks and calls from your listing. - Local Falcon: Check your local rankings on a grid. - Places Scout: Get organic ranking reports with screenshots. On-Page SEO & Technical Optimization: - Ahrefs: Analyze backlinks and long-tail keywords. - SEO Pro Extension: Review metadata and headings for fast audits. - GS Location Changer: Manually spot-check local search results. With these tools, you can fully optimize your local SEO campaigns. You know what’s the best part? No cost! Follow Josh Crouch 🐂🎯 for more helpful content Repost to help your community learn something new
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There’s 3 ways to approach SEO (only read if your organic leads are down): 1// Tech heavy Spend weeks or worse months on technical audits. I see many agencies waste to much time on sites. Unless your site has 1000s of pages as long as your site loads fast, meta data, heading titles, internal links and navigation are on point you’ll be fine. 2// Never ending research Spending weeks finding the perfect keywords and building the perfect pages. Perfect doesn’t exist. Instead see step 3. 3// Lean into action Research money keywords (what folks searching needing your offer now or comparing you to others). Along with some jobs to be done top of funnel keywords. Build out a content calendar. Review the intent for each keyword. Google it and see if top pages are articles/solution/listicles/product pages etc. Craft a page more helpful, trustworthy and useful than the current #1 organic Do this at at speed and scale. Still not ranking? Juice pages up with niche relevant links. Look for any gaps in the page you can improve. PS. I wrote a 73 page battle-tested B2B SEO playbook. Visit the Breaking B2B site and hit newsletter tab to grab to unlock yours.
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Search Engine Optimization (SEO) is a strategic process used to improve a website's visibility on search engines like Google, Bing, and Yahoo. The primary goal of SEO is to rank higher in search engine results pages (SERPs) for specific keywords related to a business, which drives organic (non-paid) traffic to the website. SEO involves a combination of on-page and off-page techniques: On-page SEO includes optimizing content, meta tags, headings, images, and internal linking to enhance the website’s relevance and user experience. Off-page SEO focuses on building the website's authority through backlinks, social signals, and influencer outreach. Technical SEO addresses website speed, mobile-friendliness, site architecture, and crawlability to ensure search engines can easily access and index the website's content. The process is data-driven, requiring ongoing keyword research, content creation, competitor analysis, and performance tracking to adapt to changing search algorithms. Effective SEO can significantly increase website traffic, build brand credibility, and generate quality leads, making it an essential component of digital marketing.
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Trades Industry Digital Marketing Expert | We help HVAC, Plumbing & Electrical Contractors Scale | 50%+ YoY Client Growth | Founder @Relentless Digital
My Fav Local SEO Tool Stack 🛠👇 Most people overspend on SEO tools. But you don’t need a massive budget to succeed. I’m going to show you how we do it with free tools and still get great results. Keyword Research & Analytics: - Google Analytics 4 (GA4): Track traffic and user behavior. - Google Search Console (GSC): Monitor search terms and fix indexing. - Google Ads Keyword Planner: Get hyper-local search volume data. Local Ranking & SERP Visibility: - Google Business Profile Insights: Track clicks and calls from your listing. - Local Falcon: Check your local rankings on a grid. - Places Scout: Get organic ranking reports with screenshots. On-Page SEO & Technical Optimization: - Ahrefs: Analyze backlinks and long-tail keywords. - SEO Pro Extension: Review metadata and headings for fast audits. - GS Location Changer: Manually spot-check local search results. With these tools, you can fully optimize your local SEO campaigns. You know what’s the best part? No cost! Follow Josh Crouch 🐂🎯 for more helpful content Repost to help your community learn something new
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🚀🚀Rank the first page on Google via my Advanced SEO service. A Good SEO will drive more traffic and engagement. I will explain how to start SEO for your website and how long it takes to rank top on Google. 𝐖𝐡𝐚𝐭 𝐰𝐢𝐥𝐥 𝐈 𝐝𝐨 𝐚𝐬 𝐚𝐧 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐒𝐄𝐎 𝐞𝐱𝐩𝐞𝐫𝐭? 🟨Full website audit 🟨Proper keyword research 🟨Competitor analytics 🟨 meta title, meta description, meta tag 🟨H1, H2, H3, H4, H5, H6 Tags 🟨 internal, external link-building 🟨Image Alt Tags & meta URL 🟨Robot.txt, SSL and sitemap setup 🟨Anchor text optimization 🟨technical fix & 404 error& broken link 🟨Duplicate content 🟨Google Analytics Setup 🟨 Google Webmaster tools for on-page SEO 𝐋𝐢𝐧𝐤-𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 🟩 Niches Related Guest post( 1-3 Month) 🟩 Web 2.0 Website Backlink 🟩 Profile Backlinks 🟩 Local Citations & Listing 🟩 Directory Submission 🟩 Forums and Communities 🟩 Broken Link Building 🟩 Resource Pages 𝗪𝗛𝗬 𝗟𝗔𝗧𝗘 𝗖𝗢𝗡𝗧𝗔𝗖𝗧 𝗠𝗘 𝗳𝗼𝗿 𝗕𝗢𝗢𝗦𝗧 𝗬𝗢𝗨𝗥 𝗢𝗡𝗟𝗜𝗡𝗘 𝗩𝗜𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗬, 𝗧𝗥𝗔𝗙𝗙𝗜𝗖 𝗢𝗥 𝗦𝗘𝗟𝗟𝗦
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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.[1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search,[3] news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.[4]
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You NEED to be connecting + optimising Google tools! Here's the three Google tools that you NEED to understand in order to make educated website + SEO decisions in your business... 1. Google My Business 2. Google Analytics 3. Google Search Console Let me explain the benefits of each and how they're going to work with your optimised website in order to increase Google SEO (Organic Traffic). Google My Business is a FREE tool - It helps businesses manage their online presence and gives a consumer all of the base level information, including your location, contact details, opening and closing times, how to book and arguably one of the most important features - reviews. What a lot of people DON'T know about Google My Business is that it actually offers an 'update' feature, allowing you to upload posts (similar to facebook and instagram) to aid in your profile strength. Google Analytics is a web analytics service that tracks and reports all traffic, behaviour and acquisition related to your website. You can track almost EVERYTHING in google analytics - from what website pages people enter, to what specific actions they make on that page, and what website page your users most frequently exit the website on. This is a great way to determine what gets your website visitors scrolling, reading... or leaving. Google Search Console is a free tool that monitors and maintains your website presence in search results, allowing you to gain access to information on how your website and its retrospective pages perform in google search results. This is a great way to analyse what your audience are typing into google to find you, and what specific URL's are dominating in search results.
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Reason Based SEO Map: explained. I first shared this SEO process a few years ago, and today, it seems more timely than ever (plus a few tweaks). At the centre of your SEO, you should aim to give people a reason to come back to your site. That reason might be that you have the cheapest deals, the best content, free tools, your brand...the list is vast. But if there is no reason to come back, then you will always have to pay a lot of money to acquire traffic. At the heart of reason-based SEO is a simple process. 1. Use brand marketing to tell people you exist. 2. Have a great home page (and website as a whole). 3. Have optimised category pages. 4. Have optimised product/service pages. 5. Create data/ stories. 6. Create topically relevant content for people in the market to buy. 7. Create variable reward content. 8. Use PR to generate links for categories, products and your data. 9. Leverage internal linking between all content and products. Do all of the above, and you'll keep giving and also reminding people of the reasons they should come back to your website. And this is how you generate search interest. None of this is particularly complex. But it requires doing things well at a lot of stages. And this is where people go wrong. Either trying cheap 'get results fast' tactics. Or not doing things well. And yes, this approach applies to any site, in any niche. Try it and let me know how it goes. #seo
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SEO on a tight budget? Stop throwing cash at paid tools. Picture this: You're staring at your bank account, looking at the latest renewal for those expensive SEO tools. Do you REALLY need all those bells and whistles? Or are you just financing someone else's fancy marketing budget? I've got good news... You can build a profitable online presence using mostly free tools. Here's my secret weapon stash that'll get the job done without breaking the bank: 🆓Detailed extension ↳ Site audits in a click 🆓SEOquake extension ↳ On-the-fly SEO analysis 🆓GSC ↳ It's Google, duh! Your data goldmine 🆓GA4 (yikes) ↳ Love it or hate it, analytics are non-negotiable 🆓keywordtool .io & Google Keyword Planner ↳ Find those juicy search terms 🆓PageSpeed Insights ↳ Because no one likes a slow site 🆓Google Trends ↳ Spot rising topics 🆓SmallSEOTools ↳ A whole toolbox in one 🆓SEOReviewTools ↳ More niche tools for specific tasks Sure, paid tools often have extra features. But before you upgrade, ask yourself – will this feature actually move the needle for my business? Most times, these freebies will give you 90% of the power, at 0% of the cost. Your turn! What's your go-to free SEO tool?
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