Brett Coplin’s Post

We all know that branded merchandise has the power to promote a company, spark a conversation, or reinforce brand loyalty. But what happens when branded products do more than just boost visibility? What if they could change the world? Enter merch with a mission - products that align with causes and communities, elevating brand impact from simple marketing to meaningful change. It’s no longer just about slapping a logo on a T-shirt or tote. Now, it’s about using these items as vehicles for social good. From eco-friendly water bottles to socially conscious apparel, companies are finding innovative ways to make their branded merchandise a force for positive change. Take, for example, products that support environmental initiatives. By choosing items made from recycled materials, brands are reducing their carbon footprint while sending a clear message: we care about sustainability. The power of branded merchandise lies in its ability to connect people. A simple item can become a symbol of shared values - whether it’s a bracelet supporting clean water access or a tote bag raising awareness for animal conservation. These items tell a story far beyond the logo. They show that the company behind the brand is actively working to make a difference. It’s not a fleeting trend. More consumers are actively seeking brands that are socially and environmentally responsible, and these products become a powerful tool for building that relationship. The next time you’re considering branded merchandise, think beyond the logo. Think about how that product could be part of a larger story - a story that changes the world, one thoughtful item at a time. 🌍 #Branding #BrandedMerch #BrandedMerchandise

👩🏻🍳 Home Brand Plant-Based Brands Get A Premium New Look - Gone it seems are the days that private label means dour packaging. Especially for the more premium plant-based category. Tesco's 'Root & Soul' is taking mass market, plant based to another level. Read all about their brand design & packaging approach here: https://shorturl.at/wBDNY

A good reminder of the impact brand changes can have on end consumer behavior. Rebranding goes beyond changing colors and fonts—it’s a strategic move that can significantly impact your buisness. Done right, it enhances brand recognition, aligns with market trends and sets you apart from competitors. Done wrong, it can hurt your bottom line.

Totally agree! This case shows how important it is to keep your brand familiar to customers. As a designer, l've seen other brands face similar problems. Never forget the Gap's 2010 logo change was poorly received, forcing them to revert to the original within a week. Instagram's 2016 new logo got mixed reactions at first, but it worked out because they kept the app's features the same. These examples show that small, careful changes work better than big ones. Have you seen any other rebrands that sparked strong reactions?

Looking to elevate your merch game while saving the planet? Eco-friendly branded merch not only help you stand out but also show your customers that you care about the environment as much as they do. Imagine your brand celebrated as an eco-warrior, combating wastefulness. By choosing sustainable branded merchandise, you're not just giving out goodies; you're sending a message that resonates with environmentally conscious consumers. In today's market, image is everything, and being seen as a brand that cares about the planet can significantly boost your reputation. Customers are increasingly making purchasing decisions based on a company's environmental practices, and by aligning your brand with these values, you're positioning yourself as a leader in sustainability. By going green, you're attracting like-minded individuals who value sustainability. This loyal following can lead to repeat business and glowing recommendations. When customers see that you share their commitment to the environment, they're more likely to stick around and advocate for your brand. Building a loyal customer base is crucial for long-term success, and sustainability can be a powerful tool in achieving this. In a crowded market, differentiation is key. Sustainable merch provides a unique selling point that grabs attention. While everyone else is shouting for attention with traditional branded merch, you can stand out by showcasing your commitment to the environment. This subtle yet impactful approach can make heads turn and leave a lasting impression on potential customers. Concerned about expenses? Don't worry! Sustainable doesn't have to mean expensive. With more eco-friendly options available at competitive prices, you can save the planet and your budget simultaneously. Many businesses mistakenly believe that going green will break the bank, but the reality is that sustainable products are becoming more affordable as demand increases. Sustainable branded merchandise is not just a trend; it’s a smart choice for your brand's growth. Embrace the green side of merch and watch your brand thrive! #EcoFriendlyMarketing #SustainableMerch #GreenBranding #EcoMerch #SustainableBusiness #BrandedMerchandise #BrandedMerch

Sustainability in Branded Merchandise: Why It Matters 🌱 The promotional products industry is often seen as contributing to disposable waste—but it doesn't have to be that way. At Extend, we're challenging this perception by offering branded merchandise and apparel that prioritizes #sustainability and value. From using responsible materials to supporting #giveback programs, we’re helping businesses enhance their brand while being mindful of the environment. 🌍 Learn how focusing on sustainability and supplier diversity can elevate your brand AND strengthen relationships. Read the full blog here 👉 https://loom.ly/_q2uqCk #SustainableBranding #CorporateGifting #WBENC

Looking to elevate your merch game while saving the planet? Eco-friendly branded merch not only help you stand out but also show your customers that you care about the environment as much as they do. Imagine your brand celebrated as an eco-warrior, combating wastefulness. By choosing sustainable branded merchandise, you're not just giving out goodies; you're sending a message that resonates with environmentally conscious consumers. In today's market, image is everything, and being seen as a brand that cares about the planet can significantly boost your reputation. Customers are increasingly making purchasing decisions based on a company's environmental practices, and by aligning your brand with these values, you're positioning yourself as a leader in sustainability. By going green, you're attracting like-minded individuals who value sustainability. This loyal following can lead to repeat business and glowing recommendations. When customers see that you share their commitment to the environment, they're more likely to stick around and advocate for your brand. Building a loyal customer base is crucial for long-term success, and sustainability can be a powerful tool in achieving this. In a crowded market, differentiation is key. Sustainable merch provides a unique selling point that grabs attention. While everyone else is shouting for attention with traditional branded merch, you can stand out by showcasing your commitment to the environment. This subtle yet impactful approach can make heads turn and leave a lasting impression on potential customers. Concerned about expenses? Don't worry! Sustainable doesn't have to mean expensive. With more eco-friendly options available at competitive prices, you can save the planet and your budget simultaneously. Many businesses mistakenly believe that going green will break the bank, but the reality is that sustainable products are becoming more affordable as demand increases. Sustainable branded merchandise is not just a trend; it’s a smart choice for your brand's growth. Embrace the green side of merch and watch your brand thrive! #EcoFriendlyMarketing #SustainableMerch #GreenBranding #EcoMerch #SustainableBusiness #BrandedMerchandise #BrandedMerch

All brands must evolve, innovate, and stay relevant or they risk fading into obscurity. Bob Kersten who leads our BrandingBusiness San Francisco office shares a story and perspective that could save other iconic brands in the future. #rebranding #iconicbrands #brandpositioning #tupperware #brandtracking #brandrelevance

I’ve been noticing a trend in brand renovations, over the past year or two. Here’s a great example of it, Toms of Maine. This is one of the most “crunchy” brands out there, and for it to make this move is quite the bell weather. The trend Im seeing is brands walking away from the starkness of white and that “better for you” look that we’ve come to know. Brands are now embracing color, embracing flavor, embracing fragrance and the like. I see this as the demonstration of a natural progression up the consumer adoption curve. as brands appeal to more and more mainstream consumers, and they need to for growth, the brand identity, and look needs to reflect more of those mainstream purchase drivers.

🌱 Why Choose Sustainable Branded Merchandise? 🌱 In today's world, sustainability isn't just a buzzword – it's a responsibility. That's why we're proud to offer sustainable branded merchandise that not only promotes your business but also helps protect our planet. Here's why you should prioritize sustainability in your promotional efforts: Environmental Impact: Sustainable branded merchandise is made from eco-friendly materials and produced using processes that minimize harm to the environment. By choosing these products, you're reducing your carbon footprint and preserving natural resources. Brand Integrity: Consumers are increasingly mindful of the environmental and social impact of the brands they support. By aligning your business with sustainable practices, you demonstrate your commitment to corporate responsibility and ethical values, enhancing your brand's reputation. Long-Term Value: While traditional promotional items may have a short lifespan, sustainable merchandise is built to last. From reusable water bottles to organic cotton tote bags, these products offer long-term value, ensuring your brand remains visible for years to come. Positive Engagement: When you offer sustainable branded merchandise, you're not just giving away products – you're sharing a message. By promoting eco-friendly practices, you engage with environmentally conscious consumers who appreciate your commitment to sustainability. Inspiring Change: Every sustainable choice we make contributes to a brighter future for our planet. By incorporating sustainable branded merchandise into your marketing strategy, you inspire others to adopt more eco-friendly behaviours , creating a ripple effect of positive change. Ready to make a difference with sustainable branded merchandise? Contact us today to explore our range of eco-friendly products and start promoting your business in a way that's good for the planet! [email protected] #SustainableBranding #EcoFriendlyProducts #CorporateResponsibility #GreenMarketing #PromotionalMerchandise