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Regional Vice President at Richardson Sales Performance | This Is Where It Gets Real

Discover the secret struggle at the heart of sales enablement: the disconnect between enabling and sales teams. Despite offering valuable training and content, sales reps remain disengaged, leaving you feeling like you're pushing them into unwanted actions. This frustration not only hampers your desired outcomes but could even shroud your efforts in mystery. This scenario is all too common, leaving sales enablement teams unsatisfied and causing significant missed opportunities for businesses. But why does this happen? The root cause lies in understanding. Salespeople are rightfully fixated on boosting revenue and can easily become overwhelmed by the influx of information from various departments. This flood of data often feels burdensome and unrelated to their crucial selling time. Here's where sales enablement steps in as the bridge-builder, aligning these teams for success. However, unless you can demonstrate the value to the sales team, you risk falling into the same cycle. So, what's the solution? It's not about bombarding them with more content or lengthy training sessions. Instead, it's about delivering the right actions in the right manner and at the right moment to reach a shared objective. Ready to bridge the gap between sales and enablement? Here are seven actionable steps to guide you on this transformative journey. Richardson Sales Performance #salesenablement #saleseffectiveness #salesleadership #sales https://lnkd.in/eg6rvwTY

Brief - Seven Steps to Bridge the -US Version

Brief - Seven Steps to Bridge the -US Version

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