The Constraining Choice article reminds us that constraint is the Challenger’s ultimate fuel. Where the natural first response to a lack of resource, experience or interest, is to lower the ambition. Challengers work hard to find the opportunity within the constraint, disrupting the status quo to find a more creative solution.
Africa is no stranger to constraint. There is a significant need for entrepreneurship on the continent, which often requires 'anti-system' thinking: thinking like an entrepreneur, creating a supportive ecosystem, and overcoming the existing constraints.
Yoco is a fantastic local example of doing precisely that. They set out to break free from the constraints imposed by the broader payment systems industry, serving a market of creators that was previously underserved by providing solutions that integrated them into mainstream commerce.
(eatbigfish is brought to you in Africa, by Delta Victor Bravo)
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This week’s Challenger of the Week, The Ordinary, shows the power of a brand constraint in their new global campaign from Uncommon Creative Studio.
Toby Brown and Liston Pitman discuss how challengers use constraints to their advantage in our new report: https://lnkd.in/egfWcEwW
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Independent Global Creative Director I Creative Consultant I Ex-BBC Studios I Ex-BBC Creative | Ex-Red Bee Media | Award-winning, Multidisciplinary Storyteller
1moWell done BBC Studios Creative for the wins and thank you Emma Sexton & Sarah Halfpenny for hosting the awards! It was such a fun night! 👏🏽