Barney Worfolk Smith 🦩’s Post

100% Mark Ritson Creative testing is a no brainer. Thank you for supporting the biggest lever marketers have to pull, #CreativeEffectiveness. At DAIVID 🦩 we obviously agree but we'd go a step further. It's not just about pre testing hero assets but using scalable and affordable testing across all ads systematically to create a virtuous upward spiral of effectiveness. #CreativeEffectiveness https://lnkd.in/gFmYJvA6

🚀 Reddit unveils #FreeFormAds, blending ads with organic posts for a seamless experience! 🤖💬 With a mix of images, videos, & text, these ads mimic megathreads, boosting engagement & clicks by 28%! Perfect for product launches & brand intros. 🎉📈 Will Redditors embrace the change? #RedditAds #MarketingInnovation More in the comments 👇

Conversion isn't just about the call to action—it's a journey that begins with: - Captivating ad hooks - Messages that hit home with prospects - Value that overweighs the price tag - Customers ready to buy - A flawless transition from ad to landing page

Does creative strategy matter? Yes, last month we changed the ad's creative strategy from static/influencer to product real-time shoot. It game changing we hit 4+ ROAs. Product Shoot: - We write a script and make a video according to customer Pain points. - Focus on the product and its solutions. - Clear CTA. Follow for more Tip. #fbads #creativedirection #advertisment

These 'authentic' ads are getting so bad. 🤨 is it believable? 🤳 does it feel relatable? 🙈 isn't it a bit cringey? Why not just ask the customers and fans to share their results? Stitcht can do this for you 😀 We call it #fangeneratedcontent #fgc What do you think of ads like this? Feel free to add your thoughts to the comments.

Ever wondered why certain ads just seem to stick with you? It turns out that humans are hardwired to remember stories better than facts. Research shows that people retain up to 22 times more information when it’s presented in a story format. This is because stories engage multiple parts of the brain, creating stronger connections and making the information more memorable. So, next time you're sharing a piece of news, giving a presentation, or creating a campaign, ditch the dry facts and wrap it in a story- it’s the secret sauce for making it stick. Happy Friday! #mrx #advertising #storytelling #tgif #marketresearch #deliverables

Here are the 21 formats I used (steal these for your ecomm brand in 2025). - Before & After Ad - No-Brainer Offer Ad - Product Benefits Ad - Us v/s Them Ad - Testimonial Ad - Social Media Screenshot Ad - Quiz Ad - Grid Benefit Ad - Hero Stat Ad - Outcome Ad - Ingredients Ad - X Reasons Why Ad - Tweet Overlay Ad - Tweet Q&A Ad - Instagram Comment Overlay Ad - Founder Story Ad - Split Screen Ad - Time To Value Ad - Day 1 Vs. Day 30 Ad - Unboxing Ad - Reddit Post Ad Want a plug-and-play template of these formats?

Ever wondered if your campaigns were set up flawlessly? adnomaly is here to make sure they are! Our cutting-edge platform works silently in the background! 🔧 No more sleepless nights worrying about misconfigurations or oversights. adnomaly is your vigilant companion, working tirelessly to catch any anomalies in your campaigns before they become issues. 🌐 Stay ahead of the curve, boost your ROI, and elevate your marketing game with adnomaly – because flawless campaigns are the key to success! 💼✨ #adnomaly #paidsocial #programmatic #anomalydetection #advertising

What iterations, hypotheses, and small tests have worked for you…. Sometimes it's like: → Minor changes in copy → Minor changes in thumbnail → Minor changes in headline additions → Minor changes on offer positioning Few more things to consider: 👇 ⇥ Your ad creative should spark human interaction ⇥ Your offer must be worth considering in the eyes of the beholder ⇥ You must focus on adding layers of offers like Bundle $50 off, Extra $20 if you buy before Friday and 1 item free if you buy 2 In terms of scaling ✔️ I always go with 2, or 3 approaches like slow scaling, aggressive scaling, and Cost Cap/Bid Cap scaling depending on the situation. PS; Share what works for you when making iterations for better performance. #paidSocial #socialmediamarketer #facebookads #agencyowner #performancemarketing

2024-> WE'RE CRUSHING! (see more) our secret strategy? KISS (keep it short & simple) ❌ no more complex funnels❌ Two key campaigns only: 1) creative testing 2) adv+ shopping Creative priorities for 2024: -position your product against competitors - share your founders story - PURE UGC (people trust people. not animated shots) - experiment with UGLY ads did i miss something regarding creatives testing? mention in the comments below 👇 #facebookads #ugc #tiktokmarketing