Barnaby Edwards’ Post

There are many ways to find success in a post third-party cookie world but PAIR (that's Publisher Advertiser Identity Reconciliation) is definitely one of them. Get the 4 PAIR takeaways from IAB Tech Lab's 10th Anniversary Summit session with LiveRamp's Travis Clinger, as shared by our very own Jessica Nussbaum: 1⃣ Stand out with relevant ads powered by your first-party data. 2⃣ Sustain durable advertising strategies amid signal loss. 3⃣ Secure your data: No sharing, no pooling, you keep full ownership of your data. 4⃣ Standardize on IAB Tech Lab's open-source protocols for a reliable, interoperable solution. WATCH as Shailley Singh talks about PAIR. Additionally, LEARN MORE about the IAB Tech Lab PAIR and how to engage with it → https://goo.gle/3XfzpDs #EndOfTheBeginning #TechLabSummit

Missed our conversation on #addressability at IAB Europe’s Virtual Programmatic Day?      Andrew Heald, manager of publisher development at Index, joined Samir Chabab of Ogury, Pete Danks of Magnite, Nadeem Qureshi of BCN, and Sara Sihelnik of Quantcast to discuss how marketers, publishers, and tech partners are navigating the shift to a cookie-free world.     From preparing data infrastructure to adopting new identity solutions, we covered key strategies for adapting to an evolving privacy-first landscape.      🎬 Watch the full discussion here: https://lnkd.in/ehs8etbq     #CookielessFuture 

At Prebid.org's annual summit, publishers grappled with the challenge of how to react in a timely fashion to all the change within their industry, with some industry leaders raising questions about how to adapt. Publishers are hyper aware of the need to adopt new solutions to effectively monetize their content and reflected on strategies to gather more first-party data while complying with regulations, and how to balance both commitments. #PrebidSummit2024 #adtech #digitaladvertising

In this discussion with ADZINE - MARKETING. TECH. MEDIA., Jan Heumüller, our Managing Director Central Europe, delves into a topic that's been simmering beneath the surface for years: the impending shift away from third-party cookies. This isn't just another trend or technological advancement, it's a profound shift driven by a collective desire for privacy and autonomy over personal data. Read the interview here: https://lnkd.in/eCcaFQ6T #AdTech #Cookieless

Join me, Gwendal Le Grand, Stephan Jäckel and Tom De Cordier this Thursday at our IAPP panel discussion on "Transitioning beyond the era of third party cookies". We will be exploring the adtech ecosystem, its regulatory framework, alternatives to third party cookies and Utiq's unique privacy-first solution. See you there!

The AdTech Forum : Episode 4 of Series 3 Sponsored by Attain We welcome Jason Niemi, Global Technology Director at Kimberly-Clark. 📺 Watch here: https://lnkd.in/gWjdH4HS 🔊 Listen here: https://lnkd.in/g3FDMv2F Jason shares strategies for using opt-in data to personalize campaigns without compromising user consent, highlighting how consumer consent ensures legal compliance and enhances targeting effectiveness. The discussion covers the importance of consent-driven data collection for ad quality and relevance, and best practices for creating personalized content that respects privacy. Looking to the future, Jason discusses emerging trends and technologies that will shape the use of opt-in data in advertising, offering insights on staying ahead of the curve. 📰 Stay updated by signing up for Marketecture Media newsletter: https://lnkd.in/e73KX4RG

📅 Did you miss our recent webinar on next year's hottest media trends? Fret not- we've got you covered! Watch the webinar on-demand to learn how you can elevate your #CM360, #DV360, #SA360, and #GoogleAds strategies in 2024. Watch now! https://bit.ly/3uaPwp8

When big decisions and budget are on the line - Quality - Quality - Quality - is everything!

Looking forward to this! My presentation will examine algorithmic personalisation in the age of AI impersonation - how do platforms' enduring promises of 'personalised' user experience manifest in a mediascape increasingly populated by bots?

Trey Titone on Ad Tech Explained presents an interesting concept with The Private Identifier for Advertisers (PIFA). The concept considers an world where users are increasingly privacy aware and becoming more conscious about who and whom they share their data with. Reality is many users are willing to give up their information to get access to something for free, particularly digital content. Regulatory change spreading around the world has forced us to continually think about identity differently, not a bad thing as the opportunity is to innovate. The concept of a PIFA allows you as an individual to decide the data you share, assuming control over what data a company can collect about you. Whilst there are many emerging identity solutions these have some key negating factors: 1. No user profile info attached 2. User sacrifices their email 3. Based on fingerprinting The world if identity is changing, it's going to be exciting to see how businesses adapt to this... Carrie Mott Chris Brinkworth Timothy Whitfield Asif Gill Dan Richardson #digitalidentity #privacyfirst #privacybydesign #decentralisedidentity