Founder & Designer at Birds on Bikes | Ethical Manufacturing Advocate at Ethical Edge Collective | Championing Sustainable, Australian-Made Fashion
Black Friday: a day that once symbolised deals has now become synonymous with overwhelming inboxes, frantic sales, and a pressure to join the chaos. As a business owner, I’ve watched how even brands that typically avoid this consumer-driven event are opting in, often to avoid being left behind. But does it really have to be this way? At Birds on Bikes, we decided not to participate in Black Friday sales this year. Here’s why: We believe in intentional shopping, not impulsive buying. We value the sustainability of our practices and our products. We’re committed to preserving the integrity of what we offer, rather than discounting our values. I’d love to hear your thoughts: Do you think Black Friday has lost its meaning? How can brands and consumers work together to create a healthier, more mindful approach to this season? Let’s start a conversation.
Vision- and values-driven business; profit with purpose; irresistible path to impact
3wGreat point. I've never really been one to chase sales. Mostly because I avoid crowds (online as well as offline)...but there is nothing better than the feel of well-made things. Brands and users will need to embrace circular business models and move beyond the push for sales.